Sprout Social

MAY 17, 2016

Everything from your headline and keywords to featured image and URL should be optimized. An easy way to spruce up your links and get the most out of your status updates is by using a URL shortener. What Are URL Shorteners? URL shorteners convert regular URLs into more condensed formats. Tracking Your Bitly Links.

URL 63

URL Social Media Campaign Analytics 63

Jon Loomer

NOVEMBER 20, 2023

If a campaign hasn’t been running for very long, you may want to breakdown by day to get a sense of how performance is trending. For longer running campaigns, you can breakdown by week, two weeks, or month. Audience Type is specific to Advantage+ Shopping Campaigns ( new vs. existing customers ).

CPM 173

CPM Types Campaign Examples 173

Ignite Social Media

JULY 27, 2020

In this post, we will cover the key benefits of implementing this tag that includes insight into rich audience data, creating important target audiences essential for campaign effectiveness, and the ability to track and analyze key conversions associated with your campaigns that would not be available otherwise.

LinkedIn 177

LinkedIn Advertising URL Campaign 177

Keyhole.co

SEPTEMBER 20, 2023

Do you lie awake at night worrying about what PR disaster will derail your brand image online? So, it’s fair to say that a positive online brand reputation is a business’s greatest asset today. Your brand reputation management must consistently improve to sustain a good name. You are not alone. For that, follow these steps: 1.

Reputation 59

Reputation Brands Construction How To 59

Firebelly

MAY 30, 2012

With all of the followers, likes, repins, boards and comments, it can be hard to keep track of everything your brand is doing on Pinterest. Pinerly allows you to create campaigns for pins containing a URL, description and image. It tracks trends, helps your brand discover its advocates and fans, and identifies content reach.

Tools 215

Tools Brands URL Marketing 215

Hootsuite

MAY 3, 2021

UTM tags provide three key benefits: They help you track the value of social marketing programs and campaigns and measure ROI. They include information about the link’s placement and purpose, making it easier to track clicks and traffic from a specific social media post or campaign. Campaign source. Campaign medium.

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Sample Code Social Media HootSuite URL 145

Hootsuite

MAY 31, 2023

Develop a content plan to increase followers for [DESCRIBE BRAND] on Twitter. Just feed the AI a few details about your business, brand, product, or service and then ask it questions to help you come up with the perfect content ideas. Describe your brand, offerings, and product. How often should we post? ChatGPT can help.

Social Media 140

Social Media HootSuite How To URL 140

agora pulse

MARCH 14, 2018

Many businesses flock to Facebook and Instagram for their video ad campaigns, but YouTube Ads is a powerhouse brands shouldn’t ignore. YouTube Ad campaigns are created and processed through the Google AdWords powerhouse system. Some brands find the system intimidating and never pursue it as a result. Conclusion.

YouTube 103

YouTube Campaign Adwords How To 103

Jon Loomer

DECEMBER 18, 2022

Let me show you… Brand Safety. Within your Ads Manager Tools menu, go to Brand Safety. Brand Safety offers Controls, Block Lists, Publisher Lists, and Delivery Reports. You can choose a specific campaign or time period. You may instead see page URLs. First, select the placement that you want to focus on.

Video 177

Video Facebook Report Publishing 177

Pam Moore

APRIL 6, 2019

The new always on, always connected, digital and social world provides amazing opportunities for smart digital brand marketers and business leaders to develop, test, and launch marketing programs, campaigns, products and services to market in far less time than days past. know what people think of your brand?

Campaign 60

Campaign Social Media Content How To 60

Atom Thought

AUGUST 13, 2010

The real RoI from social media (buzz or viral effect, thought leadership or engagement) can be achieved effectively if we also focus on Close Looping our campaigns. The good thing was that all mediums carried the URL of the site, and all had a very focused and common call for action and messaging. How to sustain the excitement and.

Campaign 219

Campaign Social Media Marketing Crowdsourcing 219

Convince & Convert

AUGUST 8, 2019

But what is dark social, how does it affect your brand, and how you can measure it? AI-based technologies are bridging the gap between users and brands on a one-to-one basis, offering bots for ordering pizza and settling customer service questions in private. Should Your Brand Worry About Dark Social? What Is Dark Social?

Brands 152

Brands Analytics Consultant Data 152

Sprout Social

SEPTEMBER 7, 2022

With a platform as wildly popular as TikTok, you want to make sure you’re creating a presence for your brand so you can reach and engage some of those billion users. TikTok marketing is the process of using TikTok and TikTok content to promote your brand and its products or services. Create and brand your TikTok account.

Brands 89

Brands Marketing Influencer Analytics 89

Marketing to Serve

DECEMBER 3, 2017

Remarketing is very plainly, showing promotional material to someone who has already been in contact with your brand. Because it’s so often brought up in the PPC conversation, this guide will take you through the process of creating a remarketing campaign as well as giving you a couple of reasons as to why you should consider starting one.

Adwords 77

Adwords Campaign Google Advertising 77

Jon Loomer

SEPTEMBER 26, 2022

First, obviously, any brand offering a digital file in exchange for an email address could benefit. Typically, you would need to provide a URL to your website for the final step. The final group is brands who have less technical expertise. You may also use third-party software that syncs these leads to your CRM. Who is This For?

Content 211

Content Facebook Groups Groups 211

Hootsuite

NOVEMBER 28, 2022

That growth, combined with 40% of Gen Z searching social platforms for info instead of Google, makes Reddit a unique opportunity for brands. Subreddits have their own URL, for example the Star Wars subreddit can be found at www.reddit.com/r/StarWars. Vector’s ad wouldn’t make much sense in a general campaign, but it fits here.

Reddit 100

Reddit Brands Meme Forums 100

Oktopost

NOVEMBER 30, 2023

For instance, if your team recently initiated an advertising campaign on Instagram, it’s essential to examine how many users clicked through to your website from this specific campaign. Medium: Specifies the particular campaign type responsible for the incoming traffic, like social media.

Forums 62

Forums Reddit Analytics Sentiment 62

Later

JUNE 28, 2021

Read on to find out how you can leverage Micro influencers to grow your brand. Need help planning your next influencer marketing campaign? Download our FREE Influencer Campaign Kit to map out your goals, source the right influencers, and more. Length of the campaign. Table of Contents . What Is a Micro Influencer?

Influencer 133

Influencer How To Marketing Instagram 133

Hootsuite

JUNE 28, 2023

With the right tools and knowledge, you can track dark social mentions and shares to find where people talk about your brand, what they’re saying, and how to reach new audiences. Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more.

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HootSuite URL Analytics Forums 120

Convince & Convert

JULY 14, 2021

Behind-the-scenes content humanizes your brand and build employee advocacy. Try using different URL parameters to track your traffic from different campaigns. Finteza allows users to easily set URL parameters using their free WordPress plugin. Re-use your lead magnets on Instagram. Instagram users love freebies!

Instagram 217

Instagram Strategy Marketing Upcoming 217

Convince & Convert

MAY 23, 2017

But what is it, how does it affect your brand, and how you can measure it? AI-based technologies are bridging the gap between users and brands on a one-to-one basis, offering bots for ordering pizza and settling customer service questions in private. The question is: How big is that impact, and how are brands supposed to measure it?

Brands 129

Brands Analytics Data Metrics 129

Hootsuite

JULY 6, 2022

Let them know about any promotional campaigns you’re running. You can also tease future campaigns with ‘coming soon’ posts. 77% of active Instagram users surveyed in a recent study noted that the app lets them interact with brands. A direct line to your consumers allows you to turn followers into brand advocates.

Instagram 117

Instagram HootSuite UGC Influencer 117

Firebelly

FEBRUARY 17, 2010

Fun idea and I had a few laughs, but (see update at the end of post) Toyota really should have included the YouTube URL at the end of the ads! That URL should have been included in the first place. Update (3/1/10): I have now seen the commercial with the youtube.com/Sienna URL at the end. I know there are multiple commercials.

YouTube 129

YouTube Campaign URL Paid Search 129

Later

SEPTEMBER 15, 2020

Working with brands as an influencer isn’t always easy — especially in light of the impact of COVID-19 on influencer marketing. In this complete guide, we’ll be covering everything you need to know to successfully work with brands, as well as our top tips for landing your perfect paid partnership: Table of Contents .

Brands 57

Brands Influencer Collaboration Instagram 57

Later

JULY 29, 2021

Vancouver-based lifestyle brand Herschel Supply is a pioneer when it comes to good social strategy. With over 1M followers on Instagram alone, the design-driven accessories brand has successfully built a cult following with international appeal. We are definitely a lifestyle brand. View this post on Instagram.

Brands 66

Brands Travel Instagram Curation 66

Later

FEBRUARY 18, 2020

Here are some of the best free social media management tools, apps, and software that many successful brands swear by: #1 Free Social Media Management Tools: Later. Plus there are heaps of options so you’ll easily be able to find a design to match your brand’s voice and aesthetic — you can even import your own branded fonts!

Social Media Management 104

Social Media Management Social Media Tools URL 104

Sprout Social

JULY 25, 2023

Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. It’s critical to track how well your brand awareness campaigns are running. How often do users visit my brand and how do they engage with my content?

Analytics 139

Analytics Report Social Media Google 139

Ignite Social Media

AUGUST 12, 2021

So why should a brand use cross-promoting? If your brand is wanting to start cross-promoting its content, it is important to have knowledge of the basic do’s and don’ts. . Don’t post every piece of content to every social channel your brand is on. Getting Started. Let’s start with the “Don’ts”: .

Instagram 161

Instagram Curation URL Platform 161

Hootsuite

FEBRUARY 16, 2021

Whether you’re a solopreneur or a multi-brand team or somewhere in between, read these 19 tips to get an insider look at how Hootsuite power users wield the dashboard—and get the most out of social media for their business. Or, if you’re running a big campaign. Polish your posts with vanity URLs.

HootSuite 140

HootSuite Features URL Template 140

agora pulse

SEPTEMBER 23, 2020

Business Goal: Increase brand awareness for a new shoe store in town. Specific: Increase brand awareness on your Instagram and Facebook accounts within a 10-mile radius of the shoe store. Get 5 brand mentions per week. If your channels are dead or your brand is missing key marketing elements, you need to know about it.

Social Media 144

Social Media ROI Social Media Management URL 144

Firebelly

SEPTEMBER 17, 2010

Digitalia | Indianapolis Social Media Marketing « Branding Outside The Box | Main September 17, 2010 Greenpeaces Unfriend Coal Campaign Calls Facebook A "So Coal" Network Greenpeace rolled out the  Unfriend Coal Campaign after Facebook chose coal to power its data center in Oregon. Having trouble reading this image?

Campaign 140

Campaign Facebook Paid Search SMS 140

Convince & Convert

SEPTEMBER 30, 2021

In social selling, we must dive into our respective audiences outside of the brand pages. . There needs to be a balanced approach between a company’s social marketing strategy and the employees taking ownership of their personal brand. Establishing your professional brand. Campaign URL builders and short URL providers .

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Skills Groups Groups LinkedIn 194

Hootsuite

FEBRUARY 7, 2024

From branded hashtag campaigns to X (formerly Twitter) chats to the latest memes and trends, hashtags remain an effective way to extend your social media reach. This can include both branded hashtags and generic hashtags. Instead, you can use the humble search bar to help generate hashtags for your post or marketing campaign.

Hashtag 91

Hashtag Analytics Tools HootSuite 91

Sprout Social

JANUARY 26, 2023

According to data from McKinsey, 63% of GenZ consumers say that recommendations from friends are their most trusted source for learning about products and brands. Email campaigns are also an effective referral marketing strategy. Plan your campaign With your goals in mind, it’s time to plan your referral marketing program.

Discount 125

Discount Marketing How To B2B 125

Hootsuite

MARCH 8, 2022

And, 98% of all Pinterest users say they’ve tried a new brand they found on the platform. How can brands benefit from Pinterest shopping? Brand name (and blue check if they’re a Pinterest Verified Merchant). This Pin type is only available to creators, not brands, so partnering with the right creators is essential for success.

Features 114

Features Price Buy Campaign 114

Razor Social

JULY 13, 2017

However, unless the URLs you share are tagged, your standard GA reports won’t tell you which specific social media links drove the traffic to your website. In this article, we’re going to show you four different tools you can use to identify specific social media traffic so you can track the success of your campaigns more precisely.

Social Media 111

Social Media URL How To Analytics 111

Webbiquity SMM

JUNE 6, 2019

A lot of B2B marketers make the mistake of thinking their brand has no place on Instagram. Not only are all those accounts feasible direct targets for your B2B marketing campaigns , they are also scores upon scores of possible traffic to drive to all your other online assets. Guest post by Natasha Ponomaroff. Craft your Profile.

B2B 149

B2B Instagram How To URL 149