Sprout Social

FEBRUARY 26, 2024

Welcome back to the Post Performance Report (PPR), a series where we compile and analyze social media posts and campaigns inspiring us, and breakdown what makes them so genius. We unpack how your brand can use these examples to spark your own scroll-stopping ideas—while maximizing your budget and doing more with less.

Report 64

Report Atlassian Brands Sentiment 64

Keyhole.co

NOVEMBER 17, 2023

All it takes is for one person to post a comment about your brand, products, or services on social media and suddenly, you’re the hot topic for the day. If the comments are positive, then your brand has won some free publicity that will win you new customers.

Examples 59

Examples Brands Sentiment Reputation 59

Ignite Social Media

FEBRUARY 13, 2024

The 2024 Super Bowl ads fell flat when it came to social media integration, a stark contrast from previous years where brands led real-time conversations and engagement on platforms like Twitter and Instagram. This year, brands played it safe with celebrity-filled ads light on calls-to-action, resulting in little online discussion.

Analysis 157

Analysis Hashtag Sports eBook 157

Mindjumpers

JULY 19, 2010

During the last couple of years, Facebook’s default privacy settings have become more and more permissive – and often with great confusion to the users. During the last couple of years, Facebook’s default privacy settings have become more and more permissive – and often with great confusion to the users.

Privacy 185

Privacy Facebook Disqus Fashion 185

Pixlee

JANUARY 30, 2020

As a GDPR validated compliant technology vendor, Pixlee holds consumer data privacy with high regard. We’re committed to building trust with consumers that interact with our widgets and to empowering the brands that use Pixlee to carry forward worry-free. How Does Consumer Data Privacy Affect Marketing?

Privacy 54

Privacy Data Widget Retail 54

Almost Savvy

MAY 26, 2010

As you probably know, Facebook has been facing a barrage of complaints regarding their “public is the new norm&# approach to privacy which resulted in much of your/our content being made public by default. The feedback we heard from users was that in our efforts to innovate, some of our privacy settings h ad become confusing.

Privacy 150

Privacy News Facebook Lijit 150

Twist Image

FEBRUARY 15, 2013

Any tracking of information of consumers without the consent of your consumer is a breach of privacy, right? Some privacy advocates might argue that this is a matter of simple semantics. Marketers are constantly being put on notice for tactics and campaigns that cross the line. breach of privacy. breach of privacy.

Privacy 107

Privacy Retail Wireless Smart Phone 107

Pixlee

AUGUST 28, 2020

Transparency and authenticity are hugely important to today’s consumers, and brands who don’t work to understand their audience risk not only losing sales but facing powerful backlash from customers. . Brands have to know what this newest generation needs in order to reach them effectively. . Personalization & Personality.

Brands 90

Brands UGC Authentication Hashtag 90

Pixlee

DECEMBER 2, 2021

With the growth of ecommerce and short-form video in general, TikTok has become one of the most popular social media platforms for brand marketing and building an engaged audience. TikTok’s technology and tools may significantly improve brand recall and social media engagement. Feature User-Generated Content (UGC).

Campaign 52

Campaign UGC Hashtag Influencer 52

The Realtime Report

APRIL 22, 2014

Last week everyone was talking about the latest social media campaign gone wrong: drugstore chain Duane Reade tweeted a picture of celebrity Katherine Heigl leaving one of their stores, along with a message that sounded like a product endorsement by the actress — all without her consent. What does all this mean for brands?

Social Media 187

Social Media Brands Campaign Privacy 187

Sprout Social

SEPTEMBER 7, 2022

With a platform as wildly popular as TikTok, you want to make sure you’re creating a presence for your brand so you can reach and engage some of those billion users. TikTok marketing is the process of using TikTok and TikTok content to promote your brand and its products or services. Tap Settings and privacy.

Brands 88

Brands Marketing Influencer Analytics 88

SocMed Sean

FEBRUARY 15, 2022

Yet like other social media channels , TikTok has faced challenges, like claims of addictiveness and privacy concerns. In particular, TikTok’s popularity with a younger audience than Facebook or Twitter has quickly become fertile ground for marketing campaigns. Another issue is privacy. One issue is TikTok’s addictiveness.

Trends 147

Trends Strategy Marketing Authentication 147

Sprout Social

NOVEMBER 28, 2022

Chicago brand Lost Girls Vintage created a countdown to promote their holiday dress shop—especially enticing for a company with exclusive, limited vintage stock where you have to shop fast. This is especially useful for brands who rely on long-form content, like media companies. People want to see the faces behind a brand.

Instagram 124

Instagram Engagement Brands Avatar 124

Sprout Social

FEBRUARY 7, 2024

Once your campaign is live, Promote has basic analytics to track your ad’s performance. Agree to the Promote Terms of Service and acknowledge the TikTok Privacy Policy. If everything looks good, click the ‘ pay and start promotion ’ button to pay for your ad campaign and push it live. Then hit ‘pay.’ Is TikTok Promote worth it?

Overview 115

Overview Campaign Cost Organization 115

Sprout Social

FEBRUARY 29, 2024

NER and semantic search Named Entity Recognition (NER) identifies entities defined in the ML model as important to a business, such as geographic locations, brand names, famous people, etc. Marketers and business professionals leverage AI to create stronger campaigns, make smarter decisions and streamline workflows.

Patterns 118

Patterns Sentiment Analysis Proposal 118

Sprout Social

JANUARY 2, 2019

Thanks to Facebook, social media at large received some serious mainstream attention in regard to consumer privacy and the crusade against “fake news.” ” We also saw a whole slew of social ad types and fresh business features roll out for brands. Increase brand awareness. Increase brand engagement.

Campaign 111

Campaign Social Media Metrics Trends 111

Oktopost

NOVEMBER 16, 2023

Your buyers are online, scrolling through their favorite platforms and engaging with your brand (and others). If your strategy includes paid ads , analyze campaign metrics to optimize performance and budget allocation. Additionally, monitor keywords, hashtags, and sentiment analysis to understand how your audience perceives your brand.

Analysis 69

Analysis Data Sentiment Metrics 69

Convince & Convert

JUNE 25, 2014

Some of the top brands invest heavily in SMS today to communicate with customers because over 90% of SMS messages are read within 3 minutes of receipt. goals (Specific, Measurable, Achievable, Relevant, and Time Specific) will assure your SMS campaign is executed in a way that meets your objectives. Yes, that immediate. Having S.M.A.R.T

SMS 166

SMS Campaign Mobile Marketing 166

Ignite Social Media

JANUARY 30, 2017

Personally, I am glad it is a trend that has stuck around and that many brands are embracing. Brands see a 78% lift in conversion rates when customers interact with UGC. To get started, there are a variety of ways to run a UGC social media campaign for your brand. With those numbers, why wouldn’t you use this tactic?

UGC 60

UGC Campaign Social Media Bazaarvoice 60

Social Media Strategies Summit

NOVEMBER 7, 2018

In the midst of 4th quarter marketing campaigns and the race to end 2018 with a bang, marketers should also start looking ahead to the new year. There is a lot of chatter about emerging social media sites, and where brands should make investments in 2019. Social media platform your brand should check out: Houseparty.

Platform 272

Platform Social Media Influencer Trends 272

Sprout Social

DECEMBER 6, 2023

As Florence explains, “Social is a non-negotiable part of driving brand awareness and building connections with patients, physicians and community members. HIPAA’s impact on your social media content HIPAA privacy laws protect sensitive patient information from being disclosed publicly, including on social media.

Social Media 102

Social Media Privacy Insurance Guidelines 102

Ignite Social Media

MAY 4, 2020

With the content capabilities across social showing no signs of slowing, many brand marketers are wondering how these new features may be beneficial. Brand Marketing Watch-Outs: Snapchat’s audience skews younger than other social networks, so depending on who your brand is targeting it may or may not be the right channel for you.

Social Media 121

Social Media Brands Content Real Estate 121

Twist Image

JANUARY 16, 2013

Have you ever read a book about branding? When you study the art of branding, any good book on the subject will - at some point early on - turn to the neologism of the word "branding" in terms of marketing and communications. Because branding is all about leaving a mark (emotional, physical, you name it).

Brands 108

Brands iPad Apple Loyalty 108

Sprout Social

DECEMBER 5, 2022

Not so long ago, brands and executives were still wondering whether they should be on social media at all. While social media is, without question, necessary for your business, there are pros and cons that brands and social professionals must grapple with. Hundreds of brands created their own feel-good content using the song.

Social Media 139

Social Media Crowdsourcing Privacy Comparison 139

Sprout Social

JUNE 15, 2020

.” Chances are you’ve heard of GDPR or perhaps recall EU companies scrambling to become compliant with data and privacy regulations in May 2018. Marketers should take the time to understand the implications of GDPR, privacy laws and what it all means when it comes to social media.

Social Media 130

Social Media Privacy Marketing Policies 130

Ignite Social Media

JANUARY 21, 2021

By December of last year, the alarm became more of a siren and now Facebook is urging advertisers to take swift action as several of the iOS privacy updates are expected to greatly impact advertising, including targeting, delivery, measurement, and reporting. Actions Your Brand Will Need to Take.

Advertising 180

Advertising Facebook Policies API 180

Ignite Social Media

SEPTEMBER 4, 2019

Given Facebook is still a priority channel for many brands, we wanted to share 3 main trends we’re seeing that could have a big impact on social media strategies for next year. When goal setting for the upcoming year, brands should ensure objectives and strategies keep this gradual shift in mind. Want to learn more?

Trends 146

Trends Facebook CPM CPC 146

Sherrilynne Starkie

FEBRUARY 6, 2019

2019 is the ‘Year of the Story’ If you’re not leveraging this engaging content format in your marketing communications campaigns, you’re missing out. – People want to know about Facebook’s efforts to stop the spread of misinformation, prevent election interference, and protect people’s privacy.

Instagram 186

Instagram Construction Fashion Policies 186

Pixlee

NOVEMBER 6, 2019

How Brands Can Appeal to Gen Z and Gen Alpha. For the most part, brands and digital marketers will approach Gen Z and Gen Alpha in a similar manner. According to one study by the National Retail Federation , 55% of Gen Z members choose brands that are socially responsible and eco-friendly. What’s your purpose?

Brands 40

Brands Privacy Retail Groups 40

Sprout Social

JUNE 14, 2022

In this post, we’ll take a look at what SMS marketing is, different types of SMS marketing campaigns and share some examples of how businesses are using SMS marketing to reach their goals. Types of SMS marketing campaigns. There are many types of SMS marketing campaigns, from simple and straightforward to more complex.

SMS 105

SMS Strategy Marketing How To 105

Hootsuite

JUNE 28, 2023

With the right tools and knowledge, you can track dark social mentions and shares to find where people talk about your brand, what they’re saying, and how to reach new audiences. Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more.

HootSuite 120

HootSuite URL Analytics Forums 120

Oktopost

MAY 16, 2022

“We’re using social media for brand awareness.”. However, if you’re not using social media to drive real revenue to your brand, you’re leaving money on the table. How do you shift the preconception that all social media is good for is brand recognition? If it’s all corporate-branded material, you’ll turn your advocates off.

B2B 91

B2B Engineering Social Media Privacy 91

Sprout Social

MAY 9, 2023

AI marketing combines AI technologies with customer and brand experience data to provide highly precise insights into your customer journey and market trends. All these add to your efforts toward brand engagement for an increase in market share and improved earnings. As marketers, this is an essential advantage.

Sentiment 131

Sentiment Marketing Analysis Loyalty 131

Ignite Social Media

JULY 25, 2019

When it comes to marketing, non-profit organizations tend to zero in their efforts to their big donor campaign seasons. Here are 5 Ways Non-Profits Can Connect Outside the Campaign Window: 1. are going to become a major part of the platform as they focus on privacy and creating more engagement. Create a Group.

Social Media 134

Social Media Privacy Groups Groups 134

Oktopost

JANUARY 30, 2020

Digital marketing is highly reliant on browser data such as cookies and third-party tracking, but with browsers taking steps to curtail data collection , it’s going to become increasingly harder to run effective marketing campaigns. It lets you find out what really concerns your audience when it comes to privacy.

Data 112

Data Privacy Campaign Discount 112

Ignite Social Media

FEBRUARY 18, 2019

It is no secret that Facebook has seen its fair share of scrutiny related to data and security breaches, leading to Mark Zuckerberg answering questions from the Senate commerce and judiciary committees on privacy, data mining, regulations and Cambridge Analytica. Matching consumer’s behavior on mobile can positively impact campaign results.

Advertising 121

Advertising Facebook CPM Committee 121

Hootsuite

MAY 1, 2023

Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. Benefits of a social media workflow An effective social media workflow ensures that every post is well-crafted, timely, strategic, and aligned with your brand guidelines.

Template 134

Template Templates Social Media Tips 134