Social Media Strategies Summit

MARCH 1, 2024

Image source Actions for Marketers Succeeding in a world dominated by short-form video is about communicating your branding and message as quickly as possible. Image source For video marketers, the upshot is a continued shift away from landscape videos, which simply don’t play nice within social media apps when viewed on mobile.

Video 231

Video Trends Marketing Mobile 231

Sprout Social

MAY 11, 2023

Operating on social media without brand safety tools is like browsing the internet without malware protection. Brand safety has traditionally been relegated to just protecting brands from advertising on or near inappropriate content online. What are brand safety tools?

Reputation 131

Reputation Tools Brands How To 131

The Realtime Report

FEBRUARY 25, 2014

Email marketing is far from dead — but is your brand optimizing email campaigns for mobile? If the answer is no, then it’s time to start: a new study from Yesmail Interactive shows that, as of Q4 2013, half of consumers now read emails only on mobile devices. the number of mobile orders went up by 58%.

Mobile 173

Mobile Statistics Study Campaign 173

The Realtime Report

DECEMBER 27, 2016

How To Start A Mobile Marketing Strategy. Have you considered mobile marketing as part of your advertising strategy? If you haven’t, you probably should, because mobile ads can often be one of the best ways to communicate with an audience. Here is how you can embark with a successful mobile marketing strategy.

Mobile 135

Mobile Strategy SMS Automotive 135

Convince & Convert

JUNE 7, 2017

As marketing technology has improved over the last few years, marketers have fallen back on uninspired tactics like formulaic outbound emails and lackluster drip campaigns. ABM opens up room for innovation and risk-taking, giving brands the ability to stand out to a specific audience. T-Mobile, the Reception We Were Looking For.

Campaign 149

Campaign Marketing B2B Conference 149

Keyhole.co

NOVEMBER 9, 2023

Shoppers are in a fervor of purchasing due to the numerous holidays within this timeframe, making it essential for your brand to be primed to seize this opportunity. Influencer marketing is a strategy based on utilizing the influence of popular personalities, experts, and opinion leaders to promote products, services, or brands.

Metrics 52

Metrics Influencer Campaign CPA 52

Pixlee

APRIL 28, 2021

Brands try to outdo each other with creative ideas and stunning visuals. You will likely listen to your friends and buy from that brand. In other words, to stand out, you need to create campaigns that highlight real people’s experiences using your product, a way of social proof marketing. So, how do you stand out? Let’s start!

Campaign 97

Campaign UGC Content Sports 97

Social Media Strategies Summit

FEBRUARY 13, 2020

With its ability to get in front of a wide array of consumers, social media may be the darling of retail and B2C brands, but it is increasingly difficult for ANY business to ignore the power of social media marketing. Like many brands, Slack uses their social media to appeal to different subsets of their target audience.

B2B 150

B2B Social Media Brands Hubspot 150

Webbiquity SMM

MAY 3, 2012

Mobile access to the web has surpassed browser usage. Consider these 2012 statistics: • Twitter estimates 55% of users access the site through a mobile device. • Click-through rates on search result ads are higher on mobile, according to a Marin Software study. What Can A Mobile Strategy Do For Me? Still not convinced?

Mobile 180

Mobile iPhone iPad Training 180

Socialmedia.biz

JANUARY 14, 2020

According to a recent Buffer research , out of the 7 posts that brands share on their dedicated Facebook page every week, 80% links to external landing pages, 19% are images and less than 1% are native videos. Facebook recommends the following tips to capture the attention of mobile users: Keep your video ad length to be 15 seconds or less.

Mobile 90

Mobile Engagement Organization Video 90

SocMed Sean

MARCH 1, 2022

This popularity is an opportunity for marketers to leverage YouTube to grow their brands in 2022. Here are some thoughts about including YouTube as an effective part of your campaigns. While this is an extremely large audience, the key for marketers is to understand whether this audience is a good fit for your brand.

YouTube 204

YouTube Strategy Automotive Marketing 204

Hootsuite

AUGUST 8, 2022

It’s a free mobile service that offers text messaging, voice and video calls, group chats and more. Your KakaoTalk marketing campaign might extend far beyond South Korea. Whether it’s Kakao ads, Kakao shopping, or customer care, let’s look at all of the things you can do to leverage your brand on the platform.

Mobile 83

Mobile FAQ HootSuite Retail 83

The Realtime Report

DECEMBER 31, 2013

What were the best social media campaigns in 2013? Here are the top campaigns we published (based on traffic) this past year – and then one more for good luck. From funny to heartwarming, these brands crafted special messages around the holiday and used social media to engage consumers.

Campaign 168

Campaign Social Media Case Study Study 168

The Realtime Report

JULY 18, 2014

The 2014 World Cup was host to countless ad campaigns, and record breaking social media statistics. Here are some of the brands that created tons of social media buzz during the month-long tournament: Adidas . Adidas has been crowned as the ‘ most talked about ‘ brand connected to the 2014 World Cup, generating 1.59

Campaign 176

Campaign Social Media Statistics Sports 176

Social Media Strategies Summit

OCTOBER 3, 2019

TikTok is a social media app that allows users to post short-form lip-synced, music, talent, or comedy focused mobile videos. TikTok is the leading destination for short-form mobile video. It’s still early days for this social platform, but brands should be paying attention. It was the first-ever campaign of its kind on TikTok.

Brands 114

Brands Meme Hashtag Campaign 114

Convince & Convert

NOVEMBER 25, 2014

To understand the meaning behind downloads for your mobile app, you need to know how to track conversions effectively. On a mobile app, a download is by no means a conversion, although it does have valuable data that can increase your conversions. A conversion is when a mobile app boosts sales, whether directly or indirectly.

Mobile 162

Mobile Conversation How To Applications 162

Sprout Social

MAY 10, 2022

Similar to the sports world , brand marketing is a highly competitive arena. Setting your brand apart from the competition is essential for success. Thanks to social media, the goals of brand marketers are within reach. One in three consumers use social media to learn about or discover new products , services or brands.

Social Media 119

Social Media Brands Marketing Meme 119

The Realtime Report

NOVEMBER 6, 2012

Denny’s latest campaign uses QR codes to provide fans with exclusive content from Warner Bros. Mobile is a channel we will increasingly support moving forward,” John Dillon, vice president of marketing at Denny’s, Spartanburg, SC told Mobile Commerce Daily. Pictures upcoming film “The Hobbit.”

Mobile 168

Mobile Film Upcoming Campaign 168

Mindjumpers

OCTOBER 22, 2014

Today we are taking a look at the mobile app ‘Snapchat’, that allows for its users to send images that automatically delete themselves a few seconds after being viewed. Best practice for brand communication on Snapchat. Get creative: If you use the drawing function, it will make your brand seem more personal and easy-going.

Platform 229

Platform Brands Content Mobile 229

Mindjumpers

AUGUST 16, 2012

There has never been more gamers on Facebook than there is at the moment, and it thus seems that now might be a really good time to start thinking apps and games into your social marketing campaigns in order to entertain your fans and keep them coming back. At the moment, Facebook is intensifying the focus on mobile.

Campaign 235

Campaign Facebook Marketing Mobile 235

The Realtime Report

DECEMBER 27, 2012

Mobile advertising spending will total more than $4 billion by the end of 2012, according to eMarketer estimates. And new research by Millennial Media reveals that certain industries have seen tremendous growth (more than 400% year-over-year) in mobile advertising. Where were these mobile ads leading viewers? sports grew 417%.

Mobile 170

Mobile Automotive Sports Travel 170

Audiense

JULY 29, 2016

This week, we have Samsung Mobile running an inspiring sport-related campaign with the hashtag #DoWhatYouCant, Gatorade UK looks at the #LoveOfSport, while Nike has reinvented their #JustDoIt campaign to suit the upcoming Olympic games. — Samsung Mobile (@SamsungMobile) July 27, 2016. What a year for sport!

Campaign 110

Campaign Social Media Sports Mobile 110

Ignite Social Media

JUNE 3, 2021

It’s no secret that TikTok has become a powerhouse social media network, but for brands and marketers using the app for their businesses it’s important to understand what TikTok analytics are accessible, and more importantly, what each metric means. Again, you’ll need to make sure you also have a Pro-Account to access the following insights.

Analytics 154

Analytics Brands CPA Overview 154

Mindjumpers

JUNE 7, 2011

Tweet McDonald’s came up with a really cool interactive billboard campaign in Sweden. What makes the campaign more interesting is that you don’t really have to download the app, which normally causes quite a big barrier to entry. Take a look and tell me if any brand has been doing anything similar around you.

Campaign 255

Campaign Mobile Engagement Brands 255

The Realtime Report

FEBRUARY 21, 2014

Taco Bell is about to make ordering even easier, with the introduction of mobile ordering. The fast food chain’s consumers will soon be able to use a mobile app for easy, efficient ordering — without ever having to place a call. Are other restaurants embracing mobile ordering? What do you think?

Mobile 170

Mobile GPS Privacy Campaign 170

Convince & Convert

JUNE 25, 2014

One of the great things about SMS is that nearly 100% of all devices on the market are SMS enabled , making it the mobile channel that offers the widest reach possible. Some of the top brands invest heavily in SMS today to communicate with customers because over 90% of SMS messages are read within 3 minutes of receipt. Having S.M.A.R.T

SMS 166

SMS Campaign Mobile Marketing 166

Social Media Strategies Summit

JANUARY 22, 2021

But for brands to continue to be successful, it’s important these digital interactions remain human-powered; even more so for industries that previously relied on in-person transactions to grow their businesses. A Prime Opportunity Within a Mobile-First Landscape. Brands are optimizing for mobile experiences.

Strategy 211

Strategy Marketing SMS Mobile 211

Social Media Strategies Summit

MAY 10, 2019

The customer can be shopping online from a desktop or mobile device, via phone, in a brick-and-mortar store, or a combination of all of these channels, and the experience will be seamless. Today’s consumers are already interacting with brands on an omnichannel level. As a response, the brand created Mobile Totes.

Brands 109

Brands Retail Marketing Mobile 109

Ignite Social Media

NOVEMBER 9, 2016

Black Friday and its online bestie Cyber Monday are a great time of year for brands to implement a social campaign to support traditional marketing efforts. There’s a variety of ways for social media to complement your marketing plans for the holiday season; here’s a snapshot of some top approaches to consider for your brand.

Campaign 156

Campaign Social Media Retail Discount 156

The Realtime Report

DECEMBER 20, 2012

On Black Friday, Facebook and Walmart launched the social network’s largest mobile advertising campaign ever. Was the campaign successful, and will Facebook partner with other brands in this way? . Walmart’s “mobile-ad blitz” ran for 72 hours. ” The result?

Mobile 149

Mobile Team Retail Journal 149

The Realtime Report

OCTOBER 2, 2012

Last week Lexus added to the brand’s ongoing campaign for the 2013 Lexus ES by integrating ads into popular mobile game Draw Something. Lexus reached players in several different ways via the mobile game. The campaign ran for a short period of time only, from September 24-28. Why so brief?

Mobile 156

Mobile Automotive Campaign Influencer 156

The Realtime Report

FEBRUARY 12, 2014

Brands using billboards in Times Square to encourage social media engagement is nothing new, but HTC One took things a step further with the brand’s “ The Most Beautiful Smartphone ” campaign over the holiday season. the HTC.com web site and the brand’s Facebook and Twitter pages.

Campaign 149

Campaign Case Study Mobile Study 149

Social Media Strategies Summit

NOVEMBER 14, 2019

These demographics make LinkedIn an enticing and important channel for brands. But given its professional nature, brands need to stay in tune with what their LinkedIn audiences crave. If your brand is considering LinkedIn, your content strategy should be the top priority. 1 General Electric Showcases Their Innovations.

Class 100

Class LinkedIn Brands Microsoft 100

Buffer Social

DECEMBER 17, 2019

Not only are Pinterest users making purchase decisions on the platform, 83 percent say they are making purchases specifically based on the content they’ve seen from brands on Pinterest. And there are a lot of opportunities for brands. Brand your pins. Create mobile-first content.

Brands 98

Brands Mobile Campaign Trends 98

The Realtime Report

OCTOBER 31, 2012

Dunkin’ Donuts new mobile campaign engages consumers with a Halloween-themed contest and mobile gift cards, making use of mobile and social platforms Instagram and Twitter. ” The brand hopes that this engagement will also remind fans about the Halloween-themed items on Dunkin’ Donuts menu.

Mobile 145

Mobile Instagram Twitter Loyalty 145

Sprout Social

SEPTEMBER 2, 2020

That’s exactly why brands are integrating video into their content strategies and racking up huge viewership in the process. Consider below why Instagram’s video platform is so brand-friendly. Instagram’s video formats are fair game for any brand. What makes Instagram video marketing so compelling?

Instagram 143

Instagram Video Brands Compete 143

Sprout Social

JUNE 7, 2023

But an ever-crowded space filled with brands and creators means your relevancy is always at risk. When a brand experience is consistently good, it champions powerful brand recall, turns customers into advocates and builds credibility that ultimately increases your repeat business. What is brand experience?

Brands 114

Brands Sentiment How To Analysis 114