Sprout Social

MARCH 15, 2021

Twitter is known for its always-changing trending topics. These topics can be as broadly popular as the gossip or current events, or personally tailored to an individual level that reflects your own account’s interests, industry, and brand. How Twitter trending topics work. How Twitter trending topics work.

Trends 127

Trends Twitter How To Hashtag 127

Social Media Strategies Summit

SEPTEMBER 14, 2021

One of the most challenging tasks is to define our brand voice and tone. However, brand voice isn’t just about seeming quirky and cool; it has a massive impact on the success of our social campaigns. Brand Voice Must Evolve with Your Audience. Brand Voice Gives a Personal Touch. Image source: All of Us Research.

Brands 288

Brands Meme Research Social Media 288

Webbiquity SMM

JUNE 7, 2018

In survey after survey, year after year, lead generation is a top priority for B2B brands. This has opened up new possibilities for brands looking to harness the power of social media advertising. B2B brands are looking to tap the increased social media penetration for generating more leads. Connect with Twitter.

B2B 217

B2B Brands LinkedIn Influencer 217

Sprout Social

OCTOBER 25, 2022

What does it take to build brand awareness? Today, we have brand mascots faking forbidden romances, sponsored dance challenges and internet beefs over—ironically enough— chicken sandwiches. Building a memorable brand takes some big swings but you have to walk before you can run. What is brand awareness? Our advice?

Strategy 129

Strategy Brands Hubspot Survey 129

Ignite Social Media

SEPTEMBER 27, 2018

Twitter has been struggling ever since they moved away from their bread and butter of the reverse chronological feed in early 2016. The recent news that Twitter is overrun with fake accounts delivered a massive blow to Twitter’s reputation. Over the last few months, a Twitter clean up has been happening.

Twitter 120

Twitter Reputation B2B Campaign 120

Sprout Social

SEPTEMBER 30, 2020

Twitter is one of the top platforms to keep up with the latest trends and conversations. You may already be using Twitter on a daily basis to follow your favorite brands and take part in trending conversations. But what about using Twitter for your business? But what about using Twitter for your business?

Twitter 140

Twitter Survey Trends Hashtag 140

yMarketingMatters

JULY 14, 2013

Twitter is a remarkable social media platform for your business. But if you’re new to Twitter it can be more than a little confusing. An effective Twitter presence starts with understanding how it works. To see your Twitter Home feed, click on Home: . To see your Twitter Home feed, click on Home: .

Twitter 271

Twitter Hashtag Feed Feedly 271

Sprout Social

NOVEMBER 29, 2022

When you think of brands on social media, which come to mind first? Dove’s inspiring Real Beauty campaigns? People don’t remember brands or sales-y content—they remember stories. And great brand marketing on social is behind some of the most creative storytelling out there. Brands we’re watching. Sprout’s TikTok?

Social Media 90

Social Media Brands Meme Real Estate 90

Convince & Convert

JUNE 7, 2017

As marketing technology has improved over the last few years, marketers have fallen back on uninspired tactics like formulaic outbound emails and lackluster drip campaigns. ABM opens up room for innovation and risk-taking, giving brands the ability to stand out to a specific audience. B2B companies have an attention problem.

Campaign 147

Campaign Marketing B2B Conference 147

Webbiquity SMM

JANUARY 24, 2023

Elon Musk acquired Twitter, prompting concern among some advertisers and a freak-out among some users even as daily user growth hit all-time highs. More TikTok campaigns Image credit: Solen Feyissa on Unsplash TikTok’s appeal stems from its short-form videos, which often mix entertainment with information in an easy-to-digest format.

Advertising 238

Advertising Social Media Strategy Authentication 238

Later

OCTOBER 8, 2020

When it comes to creating a social media campaign, design is everything. From creative concept to colors and fonts, the design choices you make can make or break the success of a campaign. Social media campaigns can cover almost anything: a new product launch, a giveaway, an event, or even the arrival of a new season. .

Campaign 79

Campaign Tips Instagram Social Media 79

Sprout Social

OCTOBER 27, 2022

So brands—now’s the time to build a social customer care strategy (if you don’t already have one). Brands have several options for delivering customer support, but the one that appeals most to consumers is social media. So how are customers using social channels to receive support from brands? Good job RC Culver’s!

Statistics 107

Statistics Social Media Brands Issues 107

Sprout Social

JUNE 7, 2023

But an ever-crowded space filled with brands and creators means your relevancy is always at risk. When a brand experience is consistently good, it champions powerful brand recall, turns customers into advocates and builds credibility that ultimately increases your repeat business. What is brand experience?

Brands 111

Brands Sentiment How To Analysis 111

Webbiquity SMM

FEBRUARY 16, 2021

Today, over 25 million businesses invest time and effort into creating Instagram marketing strategies for their companies to raise brand awareness, increase brand loyalty, and find potential customers. Big brands like Nike, Vans, and Victoria’s Secret have millions of followers on Instagram. Brand authenticity matters.

B2B 259

B2B Examples Company Instagram 259

Unmetric

JULY 29, 2019

For those of you scratching your heads and wondering why images of bananas are taking over social media feeds in India, here’s what happened: A video tweeted by Indian actor Rahul Bose explaining the exorbitant amount he was charged for two bananas at a luxury hotel took the internet by storm—5,700 retweets and counting so far.

Brands 121

Brands Hotels Trends Meme 121

The Realtime Report

OCTOBER 17, 2012

Four Seasons Hotels and Resorts’ recently launched a new campaign – with a heavy focus on social media – targeting couples worldwide who are seeking a romantic getaway. ”The Spark” campaign includes a microsite, Facebook application, Twitter, Instagram, Pinterest and Facebook engagement advertising.

Campaign 170

Campaign Hotels Social Media Travel 170

Keyhole.co

MARCH 24, 2024

In short, the feed is vibrant and builds aspiration in the audience. The brand also talks about offbeat places around the world and what makes them unique. The regular contests create excitement, spreading brand awareness and driving increased engagement to the posts. While the approach was simple, it paid off, gaining Airbnb 5.6

Communities 59

Communities Social Media Strategy UGC 59

Ignite Social Media

MAY 4, 2020

Recently, LinkedIn and Twitter were the latest to announce the launch of a stories format on their channels. With the content capabilities across social showing no signs of slowing, many brand marketers are wondering how these new features may be beneficial. Twitter, LinkedIn, and YouTube now have their own Stories feature.

Social Media 121

Social Media Brands Content Real Estate 121

Sprout Social

NOVEMBER 28, 2022

Unlike in-feed posts, you can post Stories throughout the day to stay top-of-mind for your followers without annoying them. It makes sense that over 33% of respondents to our recent Twitter poll said they use Instagram stories over five times a week. Just like in-feed posts, engagement matters when it comes to ranking Stories.

Instagram 124

Instagram Engagement Brands Avatar 124

Social Media Strategies Summit

OCTOBER 21, 2021

Whether you’re looking for some great new content to add to your feed or maybe some inspiration for your own CEO’s channels, we’ve rounded up a list of some of the greats you should consider following. Brian Scudamore is the Founder and CEO of O2E Brands , the company behind home service brands like 1-800-GOT-JUNK? Aaron Levie.

Social Media 212

Social Media Startup LinkedIn Telecommunications 212

Sprout Social

MAY 28, 2020

Social media campaigns are focused and coordinated efforts that generate measurable results across social media platforms. Campaigns are a chance to switch things up, reach your audience in a new way, create memorable content and make a real impact on top-line business goals. Optimize campaigns with real-time data and feedback.

Campaign 85

Campaign Report Social Media How To 85

Audiense

JULY 8, 2016

Some of our favourite brands, which also happen to be official Wimbledon sponsors, have launched exciting campaigns. What’s more, Twitter debuts live streaming high-definition broadcast of Wimbledon! If you’ve been a victim, you’ll love the latest campaign by Hendrick’s Gin. Needless to say, we LOVE this campaign.

Transportation 108

Transportation Brands API Travel 108

agora pulse

MARCH 8, 2017

Twitter is an awesome place to follow the latest trends, network with influencers and even tweet the odd celebrity (@jk_rowling for me). In this article, I’m going to share 5 tips for driving Twitter traffic to your website and ask a few of my favorite influencers for their input along the way too! What are your tips? Headlines Matter.

Twitter 153

Twitter How To Hashtag Domain Name 153

Keyhole.co

JULY 20, 2023

Some alternatives, like Keyhole, have the ability to track real-time mentions of your brand and sentiment analysis. This is particularly useful for brands that want to track their social media presence, track competitors, and monitor customer feedback in real time. Just feed in keywords and select the custom period using QuickTrends.

Industry 52

Industry News Google Brands 52

agora pulse

SEPTEMBER 18, 2019

It can help you foster stronger relationships with your audience while it simultaneously makes your brand more appealing (and more trusted) by new users discovering you. That fact drives most brands crazy because they have no control over this aspect. Run UGC-oriented campaigns. People love when brands share UGC.

UGC 89

UGC Brands Content How To 89

Keyhole.co

AUGUST 17, 2023

As the “Pro” name suggests, XPro provides marketers, journalists and power users with tools to maximize their impact on Twitter. For teams working collaboratively on Twitter campaigns, TweetDeck Premium also offers streamlined team communication and task delegation.

Tweetdeck 52

Tweetdeck Collaboration Social Media Management Analytics 52

Audiense

JULY 8, 2016

Some of our favourite brands, which also happen to be official Wimbledon sponsors, have launched exciting campaigns. What’s more, Twitter debuts live streaming high-definition broadcast of Wimbledon! If you’ve been a victim, you’ll love the latest campaign by Hendrick’s Gin. Needless to say, we LOVE this campaign.

Transportation 99

Transportation Brands API Travel 99

Convince & Convert

FEBRUARY 22, 2013

The RSS feed is: [link]. “Most brands are completely tone deaf, even if they’re on social media.” Andy was the engineer behind the world’s most successful Twitter campaign , which was centered around the hashtag #WantAnR8. All of these examples show the brand’s social agility.

Brands 134

Brands Film Hashtag Campaign 134

Keyhole.co

APRIL 25, 2023

These are the traditional square photo and video posts that appear in your follower’s feeds. They need to reflect your brand image and values and reflect the level of quality content that your followers expect. As a result, for major brands or accounts, Instagram posts are highly curated. Get started for free here.

Instagram 116

Instagram Curation Feed Feedly 116

The Realtime Report

MAY 26, 2016

International Marketing Campaigns: Breaking Through Language Barriers. For international marketing campaigns, communicating in the native languages of those customers you are trying to reach is by far the best approach. Digital marketing platforms range from blogs to social media feeds using the likes of Facebook and Twitter.

Campaign 87

Campaign Marketing Banking Reputation 87

Sprout Social

JANUARY 2, 2019

.” We also saw a whole slew of social ad types and fresh business features roll out for brands. From social selling to advanced analytics, social-savvy brands have more opportunities than ever to sell directly to their audience. Increase brand awareness. Increase brand engagement. Download Here. Engagement metrics.

Campaign 111

Campaign Social Media Metrics Trends 111

agora pulse

JANUARY 6, 2021

Look for time-sensitive events like Facebook Lives or Twitter chats. Respond immediately to anything simple—like a meeting request—or anything urgent—like a campaign update. Check Paid Social Campaigns. Start by checking the performance of any paid social campaigns you’re running. Go Over Your Daily Calendar.

Social Media Management 172

Social Media Management Social Media Curation UGC 172

Hootsuite

MAY 31, 2023

Caption writing Every day, millions of hand-written social media captions are sent out across platforms like Instagram, Facebook, TikTok, and Twitter. All you have to do is feed the AI some relevant details about your post, and it will generate several unique, human-like captions for you to choose from. How often should we post?

Social Media 140

Social Media HootSuite How To URL 140

Keyhole.co

OCTOBER 27, 2022

Using a hashtag tool, you’ll be able to track how your campaign performed, but also uncover key findings about your audience and your competitors. You should always aim to prove the effectiveness of your marketing campaigns. Reach: How people’s feeds did your hashtag show up on? How to check hashtag performance on Twitter?

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Hashtag Analytics Metrics ROI 98

The Realtime Report

APRIL 7, 2014

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, Google+ and YouTube: Vine adds direct messaging via video (photo: Vine blog). Twitter doubles down on TV in Europe – last week Twitter purchased two TV analytics companies, France’s Mesagraph and the U.K.’s

News 176

News Types Nielsen Social Media 176

Sprout Social

OCTOBER 10, 2019

With over 313 million monthly active users and a young demographic to boot, Twitter is a great platform for most marketers. Starting up a Twitter page for your company is easy. Anyone can come up with a Twitter handle, upload their profile photo, fill out their bio and send out their first Tweet. What Makes Twitter Different.

Strategy 108

Strategy Tips Twitter Marketing 108

Pixlee

OCTOBER 13, 2021

Looking for some easy ways to improve your engagement rate and brand awareness on TikTok? We’ve got you covered with some valuable strategies successful brands on TikTok are already taking advantage of. Cosmetics brand Temptu consistently shares how fans use its products to create their beauty looks. In-feed ads.

Engagement 52

Engagement UGC Brands CPM 52