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How Stockholm Transport Improved Its Brand Image Through Facebook

Mindjumpers

Tweet Stockholm public transport created a unique campaign at Stockholm Pride Parade to improve the image of public transport in Stockholm. The idea of the campaign was to encourage the passive supporters to be part of the parade. Challenge: Soften their brand image. Want to Raise Your Click Rate on Facebook Ads?

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ARHT Media’s Hologram Technology Recreates Star Trek Discovery’s Iconic Transporter at Paramount+ Summit of Stars in London

The Realtime Report

ARHT Media’s Hologram Technology Recreates Star Trek Discovery’s Iconic Transporter at Paramount+ Summit of Stars in London. The Star Trek Experience was also a huge hit on social media, resulting in over 4,000 selfie moments being created and boasting an influencer campaign which reached over 3 million users. ARHT Media Inc. ,

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Skittles: Having the Blues Can Cause Huge Facebook Fan Involvement

Mindjumpers

Browsing through the shortlist of amazing cases in the category “Best Consumer Engagement”, I found a Bronze Lion awarded campaign by TBWA London – Skittles Blue. Skittles, with a Facebook page of more than 2.5 million fans at the start of the campaign, saw a demand for a blue coloured Skittle.

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5 Ways To Increase Ecommerce Sales with Facebook in 2022

Pixlee

Even with a relatively high engagement rate, Facebook can be a tough channel to drive conversions from. These five tactics stand to help turn Facebook into a high-converting channel. On Facebook, this tendency to trust other users’ opinions and content results in more effective ads. Do a Product Demo on Facebook Live.

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Beer, Liquor Brands Partner With Taxi Apps To Get You Home Safe This Holiday Season

The Realtime Report

And if you happen to have one (or several) drinks too many, not to worry: several major alcohol brands are working with mobile taxi apps to help pay for your ride home. It’s a win-win situation: users get a discount on their (safe) ride home, and brands encourage consumers to engage with them digitally.

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Airbnb Social Media Strategy: Sharing Stories, Building Community

Keyhole.co

On their Facebook page with 16 million followers, Airbnb posts giveaways and contests and introduces new Airbnb services. The brand also talks about offbeat places around the world and what makes them unique. The regular contests create excitement, spreading brand awareness and driving increased engagement to the posts.

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Facebook Conversions API: Everything Marketers Need to Know

Hootsuite

The Facebook pixel is a highly valuable tool for tracking business data on Facebook. But all is not lost, thanks to the Facebook conversions API. The Facebook conversions API another tool in your Facebook data toolkit that works with the Facebook pixel to ensure you get all the data you need.

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