Social Media Strategies Summit

JANUARY 3, 2019

In April, the platform saw changes to its API that resulted in the death of Instagram bots, apps that help brands analyze their followers and limitations on the ability to repost UGC. As we move into a new year, brands will need to continually assess and adjust their Instagram strategies to stand out. 1 Madewell. madewell / 1.2

Instagram 139

Instagram Brands UGC Travel 139

Sprout Social

JANUARY 19, 2023

And successful campaigns across several industries from fashion to real estate have shown how valuable the metaverse can be. According to a Sprout survey of 300 marketers responsible for their brands social media strategy, 64% cite data, privacy and brand safety as concerns within the metaverse. But the metaverse isn’t a utopia.

Brands 117

Brands Avatar How To Privacy 117

Social Media Strategies Summit

JANUARY 5, 2022

Instagram provides a huge opportunity for small businesses to reach new audiences and establish their brand online. Nailing down your goals won’t just guide your strategy, but it will also help you track your campaigns more effectively. To build brand awareness for a new product. How can you do that? To generate leads and sales.

Small Business 204

Small Business Instagram Platform How To 204

Hootsuite

APRIL 3, 2023

Are you tired of seeing all the happy, smiling brands around you, animatedly chatting about their latest successful campaign while you’re on the sidelines wondering when it’ll be your turn to get engagement, too? Save time and easily promote your brand with a professional design. Establish and reinforce brand awareness.

Engagement 110

Engagement UGC Facebook HootSuite 110

Hootsuite

NOVEMBER 28, 2022

Brand advocates help you connect with potential customers and cut through the noise online. A social media advocacy strategy turns your biggest fans into brand advocates. A brand advocate is someone who loves your brand so much that they choose to voluntarily promote your products or services on their own social media channels.

Social Media 122

Social Media UGC How To HootSuite 122

Keyhole.co

NOVEMBER 17, 2023

All it takes is for one person to post a comment about your brand, products, or services on social media and suddenly, you’re the hot topic for the day. If the comments are positive, then your brand has won some free publicity that will win you new customers.

Examples 59

Examples Brands Sentiment Reputation 59

agora pulse

JANUARY 14, 2020

Last year, Guess was the first brand TikTok collaborated with in the US for its #inmydenim campaign. How Can Brands Use TikTok? Brands can use TikTok for marketing by: Creating their own TikTok channel and upload relevant videos. Many brands do a combination of running their own channels and working with others.

UGC 139

UGC Hashtag How To Meme 139

Pixlee

MARCH 17, 2021

Unboxing videos, or videos that show customers taking a product out of it’s package and beginning to use it, are a goldmine for brands. This high-quality user-generated content (UGC) performs well, as 55% of unboxing video viewers surveyed claim the video convinced them to buy the product. Make the package a branding experience.

Video 98

Video UGC Sample Samples 98

Sprout Social

MAY 8, 2023

Risks like trending sounds, user-generated content (UGC) and creator partnerships can rock even the most responsible, well-meaning brands. In this guide, we outline the specific practices your company should follow when posting to help avoid social media copyright infringement and protect your brand.

Social Media 109

Social Media UGC Policies Guidelines 109

Keyhole.co

JUNE 19, 2023

Customers feel that the brand is open to listen to their opinions, thereby building trust. They are more likely to buy from and stay with brands that communicate with them on an open channel. This allows them to enhance brand awareness, stimulate engagement, and foster a sense of community around the brand.

Social Media 52

Social Media UGC Content Loyalty 52

Pixlee

SEPTEMBER 16, 2019

Attracting college students to your brand may be a challenge, but companies can find ways to customize their advertising campaigns and resonate with these younger consumers. By harnessing the power of generational marketing, your brand can focus on Gen Z. Using UGC and Social Media to Build a Connection.

Brands 43

Brands UGC Authentication YouTube 43

Keyhole.co

SEPTEMBER 20, 2023

Do you lie awake at night worrying about what PR disaster will derail your brand image online? So, it’s fair to say that a positive online brand reputation is a business’s greatest asset today. Your brand reputation management must consistently improve to sustain a good name. You are not alone. For that, follow these steps: 1.

Reputation 59

Reputation Brands Construction How To 59

Social Media Strategies Summit

DECEMBER 16, 2022

User-generated content (UGC) is highly impactful in any industry. Research from TINT found that: 72% of consumers believe reviews and testimonials submitted by customers are more credible than brands talking about their products. Six out of 10 marketers feel their audiences engage more with UGC in marketing and communications channels.

Social Media 130

Social Media UGC Project Collaboration 130

Pixlee

JANUARY 25, 2018

User-generated content enables a brand’s passionate customers to become advocates, in turn building engaged communities around products and services. According to a report from Adweek , 85% of users surveyed found visual UGC to be more influential than content made by the brands directly.

Campaign 43

Campaign UGC Content Tourism 43

Ignite Social Media

MAY 4, 2020

With the content capabilities across social showing no signs of slowing, many brand marketers are wondering how these new features may be beneficial. Brand Marketing Watch-Outs: Snapchat’s audience skews younger than other social networks, so depending on who your brand is targeting it may or may not be the right channel for you.

Social Media 121

Social Media Brands Content Real Estate 121

Pixlee

APRIL 11, 2022

This will be particularly notable in the way we interact with brands and make purchases online. It will be easier for users to move seamlessly between education, work, leisure and commerce via the metaverse. In fact, UGC is 50% more trusted than traditional branded content. With the rise of Web 3.0 The Metaverse.

Real Estate 85

Real Estate UGC Virtual World Apparel 85

Pixlee

JANUARY 12, 2022

In fact, 96% of Americans believe brand advertising is done to intentionally mislead. Today, brand building isn’t about broadcasting your brand to the customer. Instead of shouting into the void why their product is the best, leading brands now build a brand identity and community through the creativity of their customers.

Communities 52

Communities UGC Marketing Newsletter 52

Sprout Social

OCTOBER 12, 2020

In order to reach the finish line, we have to guide our audiences from being unacquainted with our brand to awareness, and from awareness to consideration. Your audience can’t consider your brand and convert if they aren’t aware of it. In addition to showcasing your brand’s personality, consider focusing on: User-generated content.

Content 143

Content Metrics UGC Conversation 143

Keyhole.co

MAY 9, 2023

Besides, the platform offers advanced features and advertising capabilities that can help generate brand awareness, attract target audiences, and drive high engagement, making it a powerful marketing tool. A recent survey reveals Instagram is the “ #1 platform ” for building brand relationships. What is an Instagram giveaway?

Instagram 52

Instagram UGC Hashtag Guidelines 52

Pixlee

AUGUST 19, 2020

They will support and defend your brand at all costs and recommend your products to their friends — becoming free promoters in the process. While many tricks for improving email conversion rely on heavy discounts and sales, some of the best email campaigns perform well because they’re personalized and connect with their customers.

Discount 54

Discount UGC How To Marketing 54

Keyhole.co

MARCH 7, 2023

Instagram, with more than 2 billion active users monthly, has become a game-changer for personal and business branding. Why do brands run after getting more Instagram followers? Why is having a massive Instagram following so crucial for brands? This can lead to a significant boost in brand awareness and, ultimately, more sales.

Instagram 52

Instagram UGC Hashtag Collaboration 52

Social Media Strategies Summit

APRIL 6, 2023

However, it’s most popular in e-commerce, where brands can leverage influencers to recommend apparel, beauty products, tech, and more. Are you planning your first higher ed influencer marketing campaign or looking to optimize your existing strategy? Sure, influencer content isn’t exactly the same as UGC.

Education 182

Education Influencer UGC Apparel 182

Pixlee

JANUARY 11, 2019

Your content marketing strategy is what drives your ecommerce brand. User-generated content (UGC) is an easy win for ecommerce brands right now. With a plethora of social platforms available for customers to create and share content across, brands can collect the best content from loyal fans of their brand. .

UGC 41

UGC Brands Content Loyalty 41

Pixlee

OCTOBER 4, 2017

When used correctly, broadcast email campaigns can help you reach customers at scale. User-generated content (UGC) can add that personal touch missing from your broadcast email campaigns — allowing email subscribers to see and interact with relevant photos and videos of your brand and its products. Product Releases.

Campaign 40

Campaign Content UGC Newsletter 40

Convince & Convert

FEBRUARY 18, 2016

Brands were not far behind the trend, looking to capitalize upon the great content their consumers were producing. Brands from all sorts of industries, from Starbucks and Burberry to Chobani , have developed marketing campaigns that benefited from UGC. The Importance of Informed Consent.

UGC 60

UGC Content Syndication Social Networking 60

Hootsuite

MAY 18, 2023

Partner with relevant influencers and brands If you’re looking to reach a wider audience, teaming up with influencers or relevant brands can be highly effective. Partnering with relevant brands and influencers can increase your reach and help create more engaging content for your short-form videos.

Video 112

Video HootSuite How To UGC 112

Sprout Social

FEBRUARY 23, 2022

It’s no secret that consumers rely on Instagram to browse new brands and hunt for products. Why Instagram shopping should be a top priority for ecommerce brands. But if you’re like most brands, the platform serves you best as an extension of your existing storefront. But times have changed.

Instagram 130

Instagram How To UGC Real Estate 130

Sprout Social

JULY 6, 2020

As the United States is experiencing the largest social movement in history, it’s become clear that inaction and silence are no longer options for brands. consumers say it’s important for brands to take a stand on social and political issues. Brands need to go beyond a one-time statement about diversity on social media.

Strategy 145

Strategy Social Media Organization Education 145

Pixlee

FEBRUARY 14, 2018

Visual commerce enables brands to differentiate themselves online. With brands such as Charlotte Russe and Panasonic turning visual content in dollars, here are six reasons to kick your brand’s visual commerce up a notch in 2018. Customers love to see how people similar to them use products from their favorite brands.

UGC 68

UGC Curation Authentication Education 68

Sprout Social

APRIL 21, 2020

If you’re pivoting your messaging during a global crisis or your brand just wants to mix it up, it’s time to tap into that innate adaptability. Any social strategy worth its salt is focused on your brand’s target audience, however, 43% of all social marketers say identifying and understanding that audience is a major challenge.

How To 124

How To Social Media Management Metrics Team 124

Convince & Convert

MARCH 17, 2016

From providing entertainment to educating to expressing your opinion to marketing a product, videos are a powerful tool. It’s a reality that your brand should not only be aware of but also embrace. As a brand, it is your responsibility to keep tabs on the content that is generated about you. This includes video.

Video 60

Video UGC Content comScore 60

Pixlee

SEPTEMBER 5, 2017

With all of the different ways brands can interact with their customers, it can be hard to decide where to focus your marketing efforts, but one thing is clear: abandoned cart email campaigns are the low-hanging fruit of recovering online revenue. Want to pull that branch a bit closer? Abandoned Shopping Carts, A Lucrative Opportunity.

UGC 40

UGC Content Education Campaign 40

Convince & Convert

MARCH 21, 2017

Maybe because the scars are still healing from a past failed social media campaign. Brands that used to see each post reach the majority of their social media Followers saw their numbers dwindle to a small trickle a couple years ago. Your fans get the opportunity to exercise their creativity and contribute to a brand they love.

Social Media 144

Social Media UGC Organization Strategy 144

Pixlee

MAY 22, 2017

User-generated content (UGC) feels like one of the biggest trends in marketing right now—it’s considered the most authentic and trusted form of media available. What does this mean for your brand? Pixlee’s three simple steps are all you need to revolutionize your business with UGC. What is User Generated Content?

UGC 40

UGC Content How To Curation 40

Pixlee

MAY 22, 2017

User-generated content (UGC) feels like one of the biggest trends in marketing right now—it’s considered the most authentic and trusted form of media available. What does this mean for your brand? Pixlee’s three simple steps are all you need to revolutionize your business with UGC. What is User Generated Content?

UGC 40

UGC Content How To Curation 40

agora pulse

JULY 28, 2020

Find out how to use the data from your social media reports to learn more about your audience and create content that your fans will love—while helping your brand grow. It doesn’t matter if you work for an established brand, want to build your company’s social media presence from the ground up, or work for a social media marketing agency.

Report 121

Report Data Social Media Content 121

Pixlee

JULY 17, 2017

Many marketers have a general understanding of how retargeting works, but few are aware of how to optimize retargeting campaigns with effective content. Retargeting ads campaigns can run across multiple social media channels, websites, and platforms– accessing the browser on many online touchpoints. Why does Retargeting Work?

UGC 48

UGC How To Campaign Discount 48