Waxing UnLyrical

JULY 14, 2014

Successful campaigns come in all shapes and sizes. From building trust, to damage control, to sales, a well-executed campaign can win you more supporters, clients and bragging rights! This week’s roundup features seven posts from around the web that focus on campaigns. I think I’ll start a crisis campaign today!”

Campaign 194

Campaign SMS B2B Case Study 194

Sprout Social

FEBRUARY 3, 2022

Trouble coming up with marketing campaign ideas? This guide breaks down how to put together meaningful marketing campaigns and plenty of examples to help you come up with fresh ideas. What is a marketing campaign, exactly? When we think of classic marketing campaign examples (like “ Got Milk? Hey, we hear you.

Campaign 138

Campaign Engagement Marketing Hashtag 138

Mindjumpers

JANUARY 26, 2012

Tweet While surfing through the net, I found an interesting campaign by Air China, using Facebook’s check-ins. Facebook places is one of the most neglected marketing channels and here it has been very effectively used. All the check-ins were then added to a leaderboard on a Facebook app.

Campaign 248

Campaign Airlines Facebook Case Study 248

The Realtime Report

DECEMBER 31, 2013

What were the best social media campaigns in 2013? Here are the top campaigns we published (based on traffic) this past year – and then one more for good luck. From funny to heartwarming, these brands crafted special messages around the holiday and used social media to engage consumers.

Campaign 168

Campaign Social Media Case Study Study 168

Mindjumpers

MARCH 30, 2012

Tweet Recently, Danish chocolate brand Anthon Berg carried out an interesting campaign and integrated it very well with social media. The campaign fits extremely well with the brand, which began in the 18th century in Denmark when Anthon Berg noticed a growing demand for chocolate and opened a store.

Campaign 249

Campaign Sample Samples Delicious 249

Sprout Social

OCTOBER 16, 2023

Even the most well-known legacy brands need to adapt to attract audiences over the years. A strategy that made a brand successful years ago may be obsolete in the future, that’s why building brand awareness remains critical for established and upcoming businesses alike.

Brands 115

Brands How To Authentication Collaboration 115

Buffer Social

JULY 23, 2018

From constant changes to the Facebook and Instagram algorithms to the silent growth of LinkedIn and the launch of Instagram’s IGTV , marketers and businesses have their hands full. Here are four quick takeaways: How social media contests can help give your brand the extra boost you’re looking for. Let’s dive in! ?.

Case Study 69

Case Study Study Social Media Tools 69

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. In this article, learn how to build your own customer marketing strategy, how it creates customer trust and see some stellar customer marketing examples from brands who are getting it right. This is where customer marketing comes in.

Strategy 124

Strategy Brands Content UGC 124

The Realtime Report

FEBRUARY 12, 2014

Brands using billboards in Times Square to encourage social media engagement is nothing new, but HTC One took things a step further with the brand’s “ The Most Beautiful Smartphone ” campaign over the holiday season. the HTC.com web site and the brand’s Facebook and Twitter pages.

Campaign 149

Campaign Case Study Mobile Study 149

Diva Marketing Blog

NOVEMBER 6, 2014

Through the following interview Christine Piester, VP Marketing and Christine Bon, Manager Digital Marketing and Communication graciously provided us with a case study of the program. Anytime you introduce a double entendre (“the girls”) as part of your campaign you take a risk. About Advocate Health Care.

Health Care 108

Health Care Case Study Study Campaign 108

Keyhole.co

JUNE 7, 2023

When we think of a B2B branding toolkit, the first thought to pop up in our minds is a handbook that contains the brand’s preferred tone of voice, colors, typography, imagery, vision, values, and messaging pillars. However, in recent years, a branding toolkit can do with some upgrades. The most important upgrades of all?

B2B 52

B2B Tips Brands Marketing 52

Convince & Convert

JULY 19, 2013

Sometimes deepening the relationship between your brand and your fans is as simple as giving people a way to engage on a new level. Just one month after the introduction of Facebook timeline for brands, visual content (photos and videos) saw a 65% increase in engagement. Case Study: A Day at the Races With Indy 500.

Campaign 153

Campaign Instagram Case Study Tips 153

Convince & Convert

MAY 2, 2012

She is also founder and principal of Genuine Media , a marketing agency that helps clients build their individual and brand reputation through social media. YouTube video highlighting the Fight Hunger Campaign. Guest post by @Lisa Loeffler , Research & Analysis Lead at Convince & Convert.

Case Study 122

Case Study Social Media Study Banking 122

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Those people are engaging with retail brands on social. Nearly a quarter ( 23% ) of social media users follow a brand or company they already purchase from. follow companies and brands they’re thinking of purchasing from.

Retail 104

Retail Social Media Brands Tips 104

Viper Chill

DECEMBER 18, 2013

Last month we mentioned that the Triple X Niche Case Study was now live on ViperChill. When we originally planned the case study we each had a $1,000 budget in mind. SEO Expenses for a Brand New Website (Diggy). Social Media Expenses for a Brand New Website (Glen). Vladimir’s. Total Spent: $414.

Case Study 87

Case Study Study Report Domain Name 87

Ignite Social Media

SEPTEMBER 22, 2022

Some of these brands include Delta, Unilever, Monster, and GSK. They have an extended library of case studies to show how their customers are using their tool for their marketing efforts. Brandwatch offers consumer intelligence under the basis of consumer research to help understand your consumers, your brand, and your market.

Review 91

Review Case Study Social Media Management Airlines 91

Social Media Strategies Summit

JULY 14, 2022

She has received industry awards, is an industry speaker, and has been asked by social media platforms such as Facebook and WhatsApp to lead global product beta tests. There’s a lot more work with stakeholders in getting buy-in for ideas and campaigns, but the results always speak for themselves.

Education 205

Education Case Study Overview Upcoming 205

Sprout Social

OCTOBER 25, 2022

What does it take to build brand awareness? Today, we have brand mascots faking forbidden romances, sponsored dance challenges and internet beefs over—ironically enough— chicken sandwiches. Building a memorable brand takes some big swings but you have to walk before you can run. What is brand awareness? Our advice?

Strategy 131

Strategy Brands Hubspot Survey 131

Social Media Strategies Summit

MARCH 25, 2021

These include Facebook, Instagram, and Pinterest, but expect many more to follow suit. Social Commerce Case Studies to Get Your Creative Juices Flowing. In another social commerce “first”, in 2019 tequila brand Patron became the first liquor brand to enable direct ordering via Instagram. Source: Facebook ).

Examples 223

Examples Retail Instagram Buy 223

Convince & Convert

MAY 1, 2014

These are some of the questions posed by MINI’s passionate fan community in the company’s #asktheNEWMINI campaign. Positioned as an online “meet & greet” for the new MINI , fans are encouraged to submit questions across Facebook , Twitter , Instagram and Google+. Video was a good medium for bringing this campaign to life.

Campaign 144

Campaign Features Video Case Study 144

The Realtime Report

DECEMBER 13, 2012

Global discount supermarket chain Lidl started a hashtag campaign to do some holiday social good – and may have been caught off guard when it quickly went viral. When the 24-hour campaign was over, 1500 people had tweeted – which meant 7,500 meals. Was this a good move for the brand?

Hashtag 147

Hashtag Campaign Case Study Banking 147

Ignite Social Media

APRIL 1, 2024

Liquid Death, the canned water brand taking the beverage industry by storm, has captured attention through brilliantly bizarre and entertaining social media marketing. You have to shatter conventions and create a cohesive brand identity that truly stands out. The full conversation is above.

Social Media 91

Social Media Marketing Proposal Case Study 91

SocMed Sean

FEBRUARY 10, 2022

The same study also found that 70% of Instagram hashtags are branded. In 2020, Zuckerberg launched Reels on both Facebook and Instagram. As a result of TikTok’s rising popularity, Zuckerberg states that both Facebook and Instagram will make Reels a larger focus going forward. Can Instagram be effective for marketers?

Instagram 162

Instagram Strategy Marketing Metrics 162

Convince & Convert

MARCH 26, 2015

Never one to shy away from a timely occasion, Oreo launched an integrated #oreoeclipse campaign targeted at consumers in the UK across print, out-of-home, and digital. Quite possibly the most clever extension of this campaign lived in print. It’s hard to imagine a brand more perfect to maximize the recent solar eclipse than Oreo.

Campaign 60

Campaign Case Study How To Study 60

Mindjumpers

JULY 12, 2011

Tweet Guest blog written by Christine Dissing, who holds a Masters in Marketing Communications Management and is passionate about advertising, branding and marketing communication, a passion she shares on her own blog attention2ads.tumblr.com. The app is a great case study when it comes to creating unique content together with the fans.

Applications 255

Applications Facebook Case Study Price 255

Talkwalker SM

JULY 28, 2016

Why should you bother creating your own hashtag campaign ? A good hashtag can redefine your online brand identity, provide you with new ways to interact with your customers and help you promote product and services to new audience segments. Download our How-To guide “How to Engage With Customers at Every Step.

Hashtag 60

Hashtag Industry Campaign Hotels 60

The Realtime Report

SEPTEMBER 27, 2012

Kraft Foods – which makes Oreos – collaborated with a team of agencies to create the ‘Daily Twist’ campaign, featuring a catchy new Oreo ad on Facebook for 100 days in a row. Oreo’s 100th anniversary officially started in March with the launch of a print ad campaign focusing on the brand’s history.

Campaign 177

Campaign Sample Samples Film 177

Mindjumpers

MAY 31, 2012

We don’t have to talk about how big Facebook is anymore. Almost every company has a brand page. It is the way in which people act and behave that has formed Facebook; people has a need to connect, to be part of a community and to express their identity. A case study. They bought Instagram for $1 billion.

Case Study 264

Case Study Communities Campaign Study 264

The Realtime Report

MAY 8, 2014

Is your brand looking for an effective way to reach teens? Take a look at a recent case study involving PicCollage , a mobile app that draws millions of female users (mostly teens) who create collages and post them publicly. Users post collages about what they love and get feedback from the PicCollage community.

Case Study 195

Case Study Engagement Study Social Networking 195

Mindjumpers

JUNE 22, 2012

Browsing through the shortlist of amazing cases in the category “Best Consumer Engagement”, I found a Bronze Lion awarded campaign by TBWA London – Skittles Blue. An interesting case because of its concept of content sharing and user involvement. Skittles, with a Facebook page of more than 2.5

Facebook 267

Facebook Transportation Campaign Study 267

Buffer Social

MARCH 4, 2019

In other words, retargeting campaigns turn internet “ window shoppers ” into real paying customers for your business. Whether you’re just getting started or a seasoned expert, these 7 easy retargeting advertising tips will help take your campaigns to the next level. 7 Easy Ways to Improve Your Retargeting Ad Campaigns.

Campaign 75

Campaign Overview Advertising Buy 75

The Realtime Report

AUGUST 28, 2014

million new donors that the campaign has raised to date. Today I received an email from a PR firm answering one of the questions I’ve had about the campaign: has the #IceBucketChallenge made a splash outside North America? million videos on Facebook and mentioned the phenomenon 2.2 million and 1.9 million times on Twitter.

Case Study 179

Case Study Comparison Campaign Social Networking 179

Devumi

JUNE 2, 2017

Brands are also scrambling to get their social media campaigns ready for Dads. In anticipation, and to celebrate it in our way, let’s look at the best Father’s Day social media marketing campaigns of the past. The post The Best Father’s Day Social Media Marketing Campaigns appeared first on Devumi.

Campaign 121

Campaign Social Media Marketing Brands 121

Oktopost

NOVEMBER 30, 2023

While the precise number of shares attributed to dark social is difficult to come by, it is estimated that around 84% of all shares can be traced to ‘hidden’ sources such as WhatsApp, Facebook Messenger, private subreddits, Facebook Groups, Slack, or email. Campaign: Refers to the title of your campaign, for example, employee advocacy.

Forums 62

Forums Reddit Analytics Sentiment 62

Social Media Strategies Summit

NOVEMBER 7, 2018

In the midst of 4th quarter marketing campaigns and the race to end 2018 with a bang, marketers should also start looking ahead to the new year. There is a lot of chatter about emerging social media sites, and where brands should make investments in 2019. Social media platform your brand should check out: Houseparty.

Platform 272

Platform Social Media Influencer Trends 272

Sherrilynne Starkie

APRIL 27, 2014

Recently released Spin Sucks , a book based on Gini’s successful blog , teaches readers how to share powerful stories, humanize their organizations, communicate honestly, beat back whisper campaigns, deal with negative comments and reviews, and use brand ambassadors. PLEASE LIKE MY FACEBOOK PAGE. How to fire your PR agency.

Case Study 260

Case Study B2B Authentication Review 260

Convince & Convert

AUGUST 20, 2014

You want to look like a Facebook star? But puffed up social campaigns come at a pretty high price , especially when it comes to advertising and lead generation. You may appear to have a brand army of a few hundred thousand, but you’ve painted yourself into an advertising corner, paying for all. You can buy them.

Buy 162

Buy Social Media Case Study Study 162