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How to create a complaint management system to protect your brand reputation

Sprout Social

From lost baggage to canceled trips, travel industry companies often deal with a lot of customer complaints. For example, social listening tools powered by conversational analytics help brands monitor hashtags and feedback to quickly identify negative comments and respond. Some industries attract more complaints than others.

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Why Social Listening is Key to Understanding Your Customers

Oktopost

We’re not saying you should work to embody that type at the sacrifice of all that makes you (and your brand) unique, but that, if your competitors are doing something you’re not, it’s always better to know about it. This is the art of social media brand monitoring, and a lot of competitors are already doing it.

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YouTube Tuesday: Checking In With Facebook Places

Firebelly

Posted by: Mike Brewer | August 24, 2010 at 10:23 PM Facebook Places gives me the impression of being like a travel journal, almost - but certainly with a lot more microscopic detail. The worrying thing is that it's a travel log that everyone can view. Love the blog - wish I had more time to participate in the conversation.

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5 Helpful Social Search Articles

Firebelly

For many news pages, social media has become the number one referrer and we are seeing some evidence that websites in the travel vertical and other such experience/story based content websites are moving towards the same pattern.

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How To Track & Measure Hashtag Performance On Social Media?

Keyhole.co

Measure Brand Reach & Engagement The most obvious benefit to measuring your hashtag performance is to know how many eyeballs have seen your content. Skincare brand Drunk Elephant uses the #TheLittles hashtag to showcase their travel-sized products. Identify Your Audience Every business wants to know more about its customers.

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Jake's Take: A Slew of Social Network Ideas

Firebelly

Categories Adam Small adam Yale Alyson Ahrns Analytics Ari Herzog Beth Harte Blog Blog Development Blog Indiana Blogging Branding Brochure Buzz Camper Van Beethoven CD Chris Brogan CMS Content Convergence conversations Cracker Craig Donato Dana Todd David Evans David Hoppe David Lowery Death of the Brochure Design Digital Agency Digital Dirt Duncan (..)

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The 2023 Guide to Social Media Reputation Management

Hootsuite

It includes ways to humanize your brand and promote the positive vibes your fans share. Monitor brand mentions and conversations Social media brand monitoring and sentiment analysis are at the heart of all online reputation management efforts. Take the Irish leader of low-cost air travel, for example.