Three Things Twitter’s Marketing Team Needs to Do

Webbiquity SMM

Now here are three ideas the social network’s CMO and her marketing team may want to contemplate. Brand monitoring is vital, enabling marketers, PR professionals, customer service leaders and others to respond rapidly to comments or issues.

Team 205

6 Savvy Tips for Social Media Monitoring

Harp Interactive

In the world of social media marketing, we often hear of the importance of monitoring as the first actionable item. Although social media monitoring has numerous benefits to a businesses, both large and small, it may be unclear as to how to use monitoring. Decide What to Monitor.

Tips 274

How B2B Tech Marketing on Twitter is Changing (Research)

Webbiquity SMM

that simply don’t perceive the need to be on Twitter—which should be alarming to founder Jack Dorsey and the Twitter marketing team of Leslie Berland , Gap Kim , and Brad Ramsey. Less than a quarter of B2B software companies understand brand monitoring.

B2B 205

SES Chicago 2009 Video: Were you naughty or nice?

Firebelly

Video features search and social media marketing professionals Greg Jarbo and his team made this video at SES Chicago, which stars a who's who on the search marketing and social media marketing scene.

Video 130

Monitoring What Others Are Saying About Your Organization

SocialFish

Part of managing your organization’s brand is being consistently aware of what others are saying about it. You should also be comparing your brand to competing brands, and you can’t do this if you aren’t monitoring both them and yourself.

Drive authentic connection at scale with a sophisticated listening solution

Sprout Social

“Your brand is what other people say about you when you’re not in the room.” The answers to these questions reach beyond brand and even marketing. Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. According to our most recent Brands Get Real report, 76% of respondents expressed that they are more likely to buy from a brand they feel connected to than a competitor.

22 Expert Guides and Reviews of 200+ Social Media Tools

Webbiquity SMM

26 Social Media Monitoring Tools [Reference Guide] by Razor Social. ** 5 STARS. It’s unusual to have sentiment analysis available for a monitoring tool with a relatively low starting price” of under $100 per month).

Review 284

Will Your Business Sell on Facebook this Holiday Season?

agora pulse

Check out Coca-Cola’s Share A Coke Christmas campaign and think about how you can create the feeling for your brand. Let’s assume now that you don’t have an extensive team of designers and video editors to make a viral holiday campaign for your brand. Brand monitoring.

The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. However—96% of the people who discuss brands online do not follow those brands’ owned profiles. 26: The 29 Best Social Media Monitoring Tools.

Tools 274

Director of Content Tipped as Top New Marketing Job in 2014

Proactive Report

Know how to research the landscape around the brand. Monitor industry and customer trends and sentiment. Develop a team with excellent visual content skills. Monitor trends, manage content and interactions and measure results.

Are You Monitoring Social Mentions? Here’s How They Can Influence Your Marketing Strategy – Brittany Berger [SSM015]

Buffer Social

In a world where customer service is becoming the new marketing – understanding how to find, monitor and respond to social mentions is a great skill for marketers to develop. What tools are best for monitoring social media conversations.

What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

Your PR team was aware of most of these as it often had a hand in generating those placements. The explosion of social media has led to a corresponding need for more sophisticated monitoring tools that can crawl the hundreds of social networking and bookmarking sites and millions of blogs across the globe. You can find a list of more than 150 social media monitoring tools here or close to 200 here , but—that can seem overwhelming. Social Media Monitoring.

Tools 206

50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

Which social media monitoring tools should I use? What should I monitor for? Tim McCord emphasizes the need to create a team when crafting a social media policy and selecting monitoring tools. Social Media Monitoring.

Here are the Twitter advanced search techniques brands need to know about

Sprout Social

The beauty of Twitter is that it’s a platform that’s fair game for brands in just about any industry. Twitter isn’t without its roadblocks for brands, though. Twitter represents a treasure trove of information and opportunities for brands to engage with fans and followers. To help wrangle your brand’s most important real-time interactions, we’ve put together a quick guide breaking down how to make the most of Twitter’s search features.

Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. FREE MONITORING SERVICES. A good DIY choice for small brands looking for a no cost option. PAID MONITORING SERVICES.

HootSuite for Blogging – Twitter Management for Bloggers

Kikolani

HootSuite offers many great features that can aid bloggers in managing their Twitter accounts for blogging uses including promotion, monitoring, keyword tracking, reputation management and more. So if you need to monitor your Twitter accounts from home, work, Macs, PCs, etc.