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Creating categories and definitions by doing, not debating

The Way of the Web

Defining what you and your brand do: Rather than worrying too much about an exact definition, it’s better to have an idea which you and any employees can broadly follow, but also be flexible within. Industries and reputations: Some industries stuggle with their reputation.

Project 40
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What Is Newsjacking?

Keyhole.co

They are all essential components of communication that keep us up to date about socio-political issues, entertainment, sports, business, and other national and global concerns. Do not damage your reputation by stirring up bad replies and insights. Be ethical at all times and help your brand and audiences at the same time.

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The Top 25 Social Media Analytics Tools [Updated for 2021]

Keyhole.co

Pro: You can search the Internet for specific conversations about your brand, segment those conversations into categories and analyze them to spot out critical information. Con: Brandwatch can be quite technical for someone who is new to brand monitoring tools and the query structure can be tedious. BrandMentions.

Analytics 105
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Top 25 [Free + Paid] Social Media Analytics Tools in 2022

Keyhole.co

Pro: You can search the Internet for specific conversations about your brand, segment those conversations into categories, and analyze them to spot out critical information. Con: Brandwatch can be quite technical for someone new to brand monitoring tools and the query structure can be tedious. BrandMentions.

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Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. They use Hierarchical Topic Discovery, which is more accurate than Sentiment or NLP because it clusters conversations based on natural language rather than sentiment.