Harp Interactive

JANUARY 6, 2010

One of the main objectives for all social media marketing initiatives for a brand is to “ navigate the narrative&#. In order to cultivate the conversations taking place in the social media arena, you need to know that they’re happening! The first step to monitoring your brand reputation is listening.

Brands 307

Brands Brand Monitoring Reputation Press Release 307

Josh S Peters

JANUARY 9, 2013

Social media can be the perfect catalyst for telling your brand’s story and activating new customers or it can be a huge waste of time, money and resources if it’s mismanaged. Taking a look at the pyramid above we can see what social media is the best at and what should be the base for your social media activities.

Social Media 188

Social Media Reputation SEO Engineering 188

Sprout Social

JUNE 15, 2020

Is there a link between GDPR and social media? Marketers should take the time to understand the implications of GDPR, privacy laws and what it all means when it comes to social media. How does GDPR affect marketing on social media? Restrictions on social media ads and remarketing.

Social Media 131

Social Media Privacy Marketing Policies 131

Keyhole.co

MARCH 9, 2023

There are tons of social listening tools out there and it’s hard to choose the one that’s right for your company. If you’re looking for a social media listening tool in particular—one that can track what people are saying about your brand—then you’ve come to the right place. You can view all Keyhole pricing plans here.

Tools 84

Tools Sentiment Hubspot Price 84

Keyhole.co

MAY 31, 2023

Are your results in social media the bare minimum, or should you be reaping enough? If you aspire for Kylie Jenner-like follower growth for your brand, you are probably still hurting your expectations. You should start measuring your social media statistics with that of the set benchmarks across your particular industry.

Social Media 52

Social Media Strategy How To Analysis 52

Firebelly

SEPTEMBER 2, 2010

Digitalia | Indianapolis Social Media Marketing « 5 Helpful Facebook Places for Business Articles | Main | 5 Helpful Social Search Articles » September 02, 2010 Firebelly at Brainstorming & Social Media Optimization Summits Brainstorming and Social Media Optimization Summits run simultaneously in Dallas, TX from September 15-17.

Social Media 190

Social Media Paid Search Reputation SMS 190

Hootsuite

MAY 16, 2023

Jeff Bezos is credited with saying “Your brand is what people say about you when you’re not in the room.” In the age of social media visibility and virality, what people say about you can speed its way to millions of people. And that’s why social media reputation management is so important.

Reputation 108

Reputation Social Media HootSuite Sentiment 108

Oktopost

MARCH 7, 2022

We also know the world of social listening is one that can make or break our brand’s reputation. Like actual listening, social listening can be the glue that holds your marketing strategy together. Social Listening vs. Social Monitoring: What’s the Difference? Why Social Listening is Important.

B2B 155

B2B Sentiment Analysis Reputation 155

Keyhole.co

MARCH 6, 2024

The social media scene is noisy. There are so many brands and influencers, all vying for the attention of their target audience. This is where social media sentiment analysis comes in to save the day. But when was the last time you actually went to see what people have to say about your brand?

Sentiment 52

Sentiment Analysis Marketing Press Release 52

Keyhole.co

DECEMBER 15, 2023

You still need to carve a memorable niche among audiences, particularly on social media platforms. But with an extensive online presence, many big brands convert their online reach into actionable engagement. Mentionlytics makes use of advanced AI for social listening and brand monitoring.

Sentiment 52

Sentiment Price Analysis HootSuite 52

Keyhole.co

MAY 12, 2023

Brand monitoring Keep track of what people say about your brand online, and try using those keywords to improve your image with brand monitoring. Keyword monitoring will reveal which keywords to target in your content to improve your rankings. Watch out for every trend on Keyhole 10.

Tools 52

Tools Strategy Marketing Analysis 52

Keyhole.co

JANUARY 17, 2024

Have you ever wondered about the difference between social media monitoring and listening? When we talk about social monitoring, we’re focusing on the “what” – understanding what’s being said about your brand.

Sentiment 52

Sentiment Analysis Brand Monitoring Trends 52

Keyhole.co

MAY 16, 2023

Basically, the process is all about keeping track of what people are saying about a company, brand, or product in the media. This encompasses social media, news articles, blogs, and other online sources. Crisis management Media monitoring detects any potential crises before they escalate.

Tools 52

Tools Sentiment Analysis Metrics 52

Keyhole.co

JANUARY 15, 2024

What is social listening? Social listening involves monitoring online conversations, understanding sentiments, and extracting insights from social media platforms that are relevant to your brand. Your social listening radar picks up on changes in tone, sentiment, and mentions frequency, however subtle.

Sentiment 52

Sentiment How To Reputation Analysis 52

Saying It Social

JUNE 3, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials 12 Reasons Your Business Needs a Social Media Marketing Program YESTERDAY 1. It’s important to claim your brand name across all the major social media platforms.

Social Media 159

Social Media NoFollow Marketing Social Bookmarking 159

Hootsuite

JUNE 29, 2023

Before we dive into the nuts and bolts of brand reputation management, we want to apologize. You’re probably going to get a parody version of Joan Jett’s “Bad Reputation” stuck in your head at some point during the reading of this article, and we can’t help but feel it’s our fault. And if you have no reputation?

Reputation 106

Reputation Strategy Brands HootSuite 106

Keyhole.co

DECEMBER 13, 2023

Managing your brand’s online presence and reach can be a challenging task. Social media marketing keeps evolving with each new social app. Add to the mix the ever-changing trends, you realize you need a robust social media strategy to run successful online campaigns.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Oktopost

DECEMBER 22, 2019

In an interpersonal scenario, active listening means you’re really trying to understand the person speaking to you, and it’s no different when we’re talking about social media marketing. Keeping an eye out for mentions and Google Alerts and the like is just social media monitoring, and you can miss out on a lot of nuance and context.

Tools 116

Tools B2B Sentiment Notification 116

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. But when it comes to social data, it’s not about how much data you have but rather how you leverage it. 75% of B2B buyers use social media to make buying decisions.

Analysis 69

Analysis Data Sentiment Metrics 69

Hootsuite

JUNE 22, 2020

Caring for your brand means embracing the art and science of brand monitoring. Luckily for anyone interested in brand monitoring, it’s never been easier to observe, analyze and optimize the conversation around your brand. What is brand monitoring? Brand monitoring vs. social media monitoring.

Brand Monitoring 141

Brand Monitoring Tools Brands HootSuite 141

Keyhole.co

OCTOBER 10, 2023

But even if you’re just a small business or growing startup, you’re probably going to get hundreds of brand mentions monthly from review sites, blog posts, and social media. Enter brand sentiment analysis! The brand’s net positive sentiment dropped from 23% to -4%.

Sentiment 52

Sentiment Analysis Brands How To 52

Firebelly

AUGUST 18, 2010

Saturday, August 21 11:30 AM Online Reputation Management Duncan Alney Your reputation online can make or break you. This session will cover the importance of knowing whos talking about you, what theyre saying, and why its important to proactively manage your reputation online.

Paid Search 135

Paid Search Reputation SMS Conference 135

Hootsuite

JULY 17, 2023

Your brand reputation can make or break you. Which is why online reputation monitoring tools are an essential component of any social media manager’s software setup. Think of it like modern, ethical eavesdropping: online reputation monitoring tools allow you to be a savvy social media super-spy.

Reputation 71

Reputation Tools HootSuite Sentiment 71

Keyhole.co

OCTOBER 21, 2023

Social media now offers much more than just a way to interact with loved ones. This is where social media monitoring’s art and science come into play. Social media monitoring: What is it? Monitoring social media is like listening in on discussions at a busy market in the digital realm.

Social Media 52

Social Media Sentiment Reputation Analysis 52

Keyhole.co

MAY 12, 2023

Ever had that near-death experience when a customer starts ranting about their bad experience on their social media handles? But that in no way means ruling out reputation management from your to-do list. You can use several ingenious online reputation management tools to save yourself from wildfire.

Reputation 52

Reputation Tools Sentiment Review 52

Keyhole.co

JULY 20, 2023

Any time media monitoring-related discussions spark, teams rush to find a sustainable set of tools. Most of the social media monitoring tools out there come with a pricey tag, making it seem like a luxury. As you get better at monitoring, you’ll need customization options. all in one easy-to-use dashboard.

Industry 52

Industry News Google Brands 52

Webbiquity SMM

APRIL 12, 2022

A social media crisis is like a wildfire: one mistake can quickly get out of control. When your business commits a critical error on social media, you risk losing not just followers, but also current and prospective future customers. The dynamics of a social media crisis are similar to social proof.

Social Media 189

Social Media Policies How To Guidelines 189

Sprout Social

APRIL 15, 2024

A cybersecurity attack or reputational crisis that can turn a normal working day into a sink or swim scenario. However, an effective crisis communication strategy can help your company plan for a worst case scenario and emerge with your reputation intact. It’s the scenario no business wants to face.

Press Release 94

Press Release Banking Reputation Marketing 94

Keyhole.co

MARCH 4, 2024

How do we turn novel and engaging social media posts into revenue? Setting social media goals is the starting point. Throughout this blog post, we’ll discuss setting social media goals before demonstrating how you can achieve them. Brand awareness is often the key differentiator in customer decision-making.

Examples 52

Examples Social Media How To GPS 52

Razor Social

SEPTEMBER 27, 2017

Are you proactively building and managing your reputation? In this article, we share some actionable tips on how to track and manage your reputation online. The key to effective online reputation management is acknowledging the mentions of your brand so you can minimize the negative comments and amplify the positive ones.

Reputation 111

Reputation How To Review Social Media 111

Firebelly

NOVEMBER 19, 2009

The CNN article cites several other similar cases that don’t involve celebrities but do involve social media. Read the article in full to learn more. But should Tweets, status updates and statements made in Youtube videos or blogs be liable for a libel or slander lawsuit? Hit me with them!

Paid Search 100

Paid Search SMS Syndication YouTube 100

Firebelly

OCTOBER 22, 2009

Digitalia | Indianapolis Social Media Marketing « social media marketing might be for you (and it might not) | Main | Five Reasons Why I Love Wordpress » October 22, 2009 You can’t fight the power of video. Much of this brand has been established through video. It’s bigger than all of us.

comScore 100

comScore Video Apple iPhone 100

Keyhole.co

MAY 19, 2023

No matter what we call it, it remains something very unpleasant and undesirable for a brand. It has become even scarier for businesses in the era of social media. There may be tons of other accidents that disrupt business processes and undermine the brand’s reputation. PR nightmare. PR catastrophe.

Reputation 52

Reputation Brand Monitoring Exercises Team 52

Keyhole.co

NOVEMBER 4, 2020

You guessed it: 2020 accelerated the role that social media has in purchasing decisions. The latest studies show that social media is the first touchpoint customers have with your brand. In fact, customers are significantly more likely to discover your brand through social media over a search engine.

Analytics 105

Analytics Social Media Tools Price 105

Keyhole.co

JUNE 30, 2021

Let’s explore how proper data use can help you boost sales through social media in this article. Five ways social media data can take your strategy to the next level. Making your social media selling nowadays requires more effort than just boosting a successful post. Improve data quality.

Data 108

Data Social Media Strategy CPC 108

Sprout Social

FEBRUARY 29, 2024

Best of all, many TikTok analytics platforms allow you to export your data, making social media reporting a piece of cake. Sprout Social Sprout Social is an all-in-one social media management platform that offers a number of features—TikTok analytics being just one. Pricing: Free to use.

Analytics 100

Analytics Tools Strategy Price 100

Keyhole.co

MARCH 1, 2023

With that in mind, let’s explore how proper data use can help you boost sales through social media. Five ways social media data can take your strategy to the next level Unlike years past, driving revenue from social media now requires more than just boosting your top posts.

Data 52

Data Social Media Strategy CPC 52