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How to create a complaint management system to protect your brand reputation

Sprout Social

They can also severely impact your reputation. However, complaint management can also be a growth opportunity, providing insights to improve your products, services or customer experience. So, how do you manage complaints in a way that resolves your customers’ issues efficiently and effectively? What is complaint management?

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29 Best Social Listening Tools To Stay Ahead Of Competition

Keyhole.co

Hootsuite Hootsuite is one of the longest-standing and most popular social media management platforms. While it’s best-known for its social media publishing features, it does possess a suite of social listening features, branded as Hootsuite Insights Powered by Brandwatch.

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Top 7 Mentionlytics Alternatives For 2024

Keyhole.co

Mentionlytics makes use of advanced AI for social listening and brand monitoring. From start-ups to small businesses and large enterprises to public figures, Mentionlytics can help manage a brand’s reputation and social media. Mentionlytics is a solid social media management platform.

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How To Measure Share Of Voice On Social Media

Keyhole.co

Measuring SOV is particularly helpful because it helps you understand exactly where you stand in the industry and how and where you can leverage your voice to make an impact or improve your reputation. Sentiment analysis If you have the metrics down, the next task is to look at the sentiment around your brand.

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Social Listening Vs. Social Monitoring: What’s The Difference?

Keyhole.co

Benefits and applications in brand management There are several advantages to using social listening tools to manage your brand. Crisis management Social listening tools play a crucial role in detecting potential crises early on, allowing you to respond swiftly and effectively to mitigate reputational damage.

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Top 7 Mention Alternatives For 2024

Keyhole.co

The brands that get it right do so by leveraging social monitoring and listening. Mention is a good example of a platform helping brands track and post to social media apps. The tool helps you manage your social media accounts with the help of market insights.

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Social Data Analysis: The Pros and Cons of Social Data

Oktopost

Discover what interests them, the content they enjoy seeing, their pain points and frustrations. Ultimately, brands can leverage social data to optimize marketing strategies, manage reputation, foster better customer relationships, and sustain profitable growth. But this process comes with its own set of challenges.