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Tools for Monitoring Online Conversations: Part 2 of Monitor Your Brand Online

Harp Interactive

This blog post is the second in the 2 part series on brand monitoring. In case you missed the first blog post, here is the link: Monitor Your Brand Online. In order to make things easy you should fiirst create a place that will aggregate all your monitoring results like an RSS reader.

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Monitor Your Brand Online-Part 1

Harp Interactive

Social media monitoring is the somewhat new but indispensable tool that all serious marketers should use in order to keep track of what people are saying about their brand, their products and their competitors. The first step to monitoring your brand reputation is listening. For example: Your brand name.

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How To Measure Share Of Voice On Social Media

Keyhole.co

Measuring SOV is particularly helpful because it helps you understand exactly where you stand in the industry and how and where you can leverage your voice to make an impact or improve your reputation. Sentiment analysis If you have the metrics down, the next task is to look at the sentiment around your brand.

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7 Must-Have Keyword Monitoring Tools For Every Marketing Strategy

Keyhole.co

Brand monitoring Keep track of what people say about your brand online, and try using those keywords to improve your image with brand monitoring. PPC advertising If you use paid advertising to promote your website or product, keyword monitoring will save you bucks. Watch out for every trend on Keyhole 10.

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Social Mention Sentiment Analysis: A Comprehensive Guide For Marketers

Keyhole.co

Best ways for tracking brand mentions & more If you are in a competitive niche, getting new customers can be challenging. Many marketers rely on guest posting to improve their SEO rankings and get more customers with varying success. Use them to adapt your marketing strategy and SEO efforts in real time.

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The Convergence of Search and Social Part 2 – Social Media

Josh S Peters

Protect Brand Reputation. Over the years we have seen countless examples of how social media can make or break the reputation of a brand. When it comes to search this layer is very similar to Protect Brand Reputation. That is when you enter the land of hippies and gurus. Facilitate R&D.

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Brand Reputation Management: 10 Strategies to Avoid Damage

Hootsuite

Before we dive into the nuts and bolts of brand reputation management, we want to apologize. You’re probably going to get a parody version of Joan Jett’s “Bad Reputation” stuck in your head at some point during the reading of this article, and we can’t help but feel it’s our fault. And if you have no reputation?