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Monitor Your Brand Online-Part 1

Harp Interactive

However, Google Alerts are limited – and aren’t designed to be a comprehensive online brand management tool. Here are the steps you need to take in order to deploy an ongoing online brand monitoring campaign. Choose the Keywords You Need to Monitor: Anything associated with your brand and company needs to be monitored.

Brands 307
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The complete crisis management guide for marketing leaders

Sprout Social

The crisis began when the bank issued a press release to say it wanted to raise cash—a statement Fast Company labeled “the press release from hell” It had the opposite effect and customers rushed to the bank to take out their money. Will it be short social media posts or a more detailed press release?

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Top 5 Online Reputation Management Tools For Transforming Any Crisis To Opportunity

Keyhole.co

Create content religiously Creating positive content about yourself or your brand can help push down any negative results that may appear in search engine results. This can include blog posts, social media updates, and press releases. Tasmy G I like how easy it is to generate my analytics report for my social media channels.

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The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. 71% say they are likely to purchase an item based on social media referrals; in fact, consumers report that social media plays almost as big a role in purchasing decisions as does television.