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Monitoring ā€œGā€

Direct Marketing Observations

I was pulling some info about tomorrow’s # hashtag social media host Shel Holtz when I came across a video on his Posterous page about Gatorade’s brand monitoring war room. The video is well done and I love how they are investing time and effort in polishing and managing the brand via a social media war room.

Posterous 131
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We Interrupt This Lifecast: Syndication Overload (Part 1)

Firebelly

You can easily kill multiple birds with one stone - automate your blog posts out on Twitter, which in turn sends your tweets to Facebook - but its important to not overdo it and run the risk of becoming a robot. Keep your #s, @s and RTs where they belong - on Twitter. Facebook HAS Twitter as part of their inherent integration!

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Best Twitter Tips, Tools and Tactics of 2011

Webbiquity SMM

In just a few short years, Twitter has transformed from an odd little sort of public IM service where people posted what they just ate for lunch or what their cat was doing at the moment into one of the big four social networks and a significant channel for news, PR & marketing, politics and more. Twitter Tips, Tactics and Techniques.

Tools 201
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The complete crisis management guide for marketing leaders

Sprout Social

Brand reputation Focus on your brand reputation the second a crisis starts, as it can do lasting damage to your brand. Monitor how customers (and the wider public) are responding to your brand from the earliest stage of the crisis and adapt your strategy accordingly.