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New Social Media Advertising Strategies for 2023

Webbiquity SMM

Image credit: Merakist on Unsplash The last year in social media saw consumer preferences shift, new technologies emerge, and certain social platforms flourish. The velocity of change across social networks shows no signs of slowing, prompting advertisers to brace themselves for what lies ahead in 2023.

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Twitter for Business: Is It Time?

Webbiquity SMM

Twitter is generally viewed as the second-best social network for B2B marketing , behind only LinkedIn. Of the top 500 people in event marketing per BizBash magazine (a group that should definitely be social media active), just 119 —less than a quarter—even have a Twitter account, and many of those are inactive.

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How B2B Tech Marketing on Twitter is Changing (Research)

Webbiquity SMM

Twitter and LinkedIn remain the top two social networks for B2B marketers. That said, there are some disturbing signs developing for Twitter (and the B2B marketers who rely on the platform). Social media management tool provider Hootsuite has the highest follower count of all the companies in this study at nearly 7.9

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Three Things Twitter’s Marketing Team Needs to Do

Webbiquity SMM

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. The platform needs to make changes to attract new users, and re-activate dormant accounts, in order to maintain its long-term viability. Twitter is arguably the most flexible and capable social network for B2B marketers.

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How & Why You Should Start Social Media Recruitment For Your Business

Keyhole.co

In this article, we take a closer look at all aspects of social media recruiting. What is social media recruiting? Social media recruiting is a hiring strategy that involves using social media platforms to share job postings, search and communicate with potential job candidates.

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How to create a complaint management system to protect your brand reputation

Sprout Social

For example, social listening tools powered by conversational analytics help brands monitor hashtags and feedback to quickly identify negative comments and respond. Brand protection How you handle complaints directly affects your brand’s reputation. Here is a report from Sprout’s Listening capability.

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From Obscurity to Opportunity: Demystifying Dark Social

Oktopost

If so, that share constitutes dark social. Dark social refers to sharing online content through private channels such as DMs, messaging apps, email, or other non-public platforms. Get Active on Social Forums Private subreddits are often a significant source of dark social.

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