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What is brand monitoring and why is it important?

Sprout Social

There are more ways than ever for your audience to talk about you, but luckily, it’s never been easier to track your brand mentions through online brand monitoring and have a comprehensive understanding of how people feel about your brand. What is brand monitoring? Brand monitoring vs. social monitoring.

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Ultimate Brand Monitoring Guide For Tracking Online Reputation?

Keyhole.co

Well, all your worries point to one solution— brand monitoring! What is brand monitoring? Brand monitoring is when businesses keep an eye on what people say about them online, especially on social media. Manage your online reputation with Keyhole Why is brand monitoring important for you?

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14 Social Listening Tools for Effortless Brand Monitoring

Hootsuite

Brand24 Source: Brand24 Brand24 is an AI-powered social listening tool that covers the major social platforms as well as blogs, news sites, and other online sources. It allows you to track trends in reach and brand awareness, and to set up alerts for critical notifications. You can also gain insights into social sentiment.

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8 Best Google Alerts Alternatives For Brand Mentions And Industry News

Keyhole.co

While Google Alerts primarily covers news articles online, some of the paid tools can track crisis on social media platforms. This is particularly useful for brands that want to track their social media presence, track competitors, and monitor customer feedback in real time. Brand24 goes beyond basic monitoring.

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Tools for Monitoring Online Conversations: Part 2 of Monitor Your Brand Online

Harp Interactive

This blog post is the second in the 2 part series on brand monitoring. In case you missed the first blog post, here is the link: Monitor Your Brand Online. Monitor This. News Search. Google News. Yahoo News. UberTwitter. Boardtracker. BoardReader. Social Media. Technorati. Social Mention.

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Social Media News: Top 5 Stories of the Week

Firebelly

Find him on Facebook | Twitter | LinkedIn Posted | Permalink Reblog (0) | | Digg This | Save to del.icio.us | TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference Social Media News: Top 5 Stories of the Week : Comments Verify your Comment Previewing your Comment Posted by: | This is only a preview.

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How B2B Tech Marketing on Twitter is Changing (Research)

Webbiquity SMM

The good news for Twitter is that of the remaining 676 vendors, 610 (90.2%) have Twitter accounts. The bad news is that only 368 of those (54.4%, or just over half) are actually active. Less than a quarter of B2B software companies understand brand monitoring. Watch for mentions of your brand. social ratio.

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