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Five Reasons Why You Absolutely, Positively Need to do Online Brand Monitoring

Webbiquity SMM

And you’d certainly never talk about your brand or product at a business conference or networking event…while wearing noise-cancelling headphones. Why then do so many brands fail to do basic brand monitoring on social networks, and across the Internet more generally? Your fans are advocating for your brand.

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14 Social Listening Tools for Effortless Brand Monitoring

Hootsuite

Bonus : Discover the best way to gather insights and intel from your audience, competitors, industry, and favorite aspirational brands in our complete guide to advanced social listening. Social listening is the practice of using social tools to monitor what people are saying about your brand online.

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How to Use Social Listening to Retain More Customers

Webbiquity SMM

In software development, for example, that means prioritizing new features requested by existing users over new functionality that may (or may not) help win more new deals. Social listening, and more broadly online brand monitoring, is essential. This list should also include industry-specific keywords.

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Twitter for Business: Is It Time?

Webbiquity SMM

Though 90% of B2B software companies are on Twitter , barely half are active. Most providers of brand monitoring tools don’t even bother monitoring their own brand mentions on Twitter. But it’s not. Tried of the blatherings of vapid, ignorant Twitter celebrities with small brains but large followings.

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How to create a complaint management system to protect your brand reputation

Sprout Social

Some industries attract more complaints than others. From lost baggage to canceled trips, travel industry companies often deal with a lot of customer complaints. For example, social listening tools powered by conversational analytics help brands monitor hashtags and feedback to quickly identify negative comments and respond.

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How To Measure Share Of Voice On Social Media

Keyhole.co

Share of voice, also known as SOV, is a unit of measurement to find out how much authority you have when it comes to industry discussions. It also indicates how often customers turn towards your brand when discussing trends, ideas, and insights in your industry. That’s to say, it can help you with brand monitoring.

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Why Social Listening is Key to Understanding Your Customers

Oktopost

Unlike social media monitoring, which is a more passive process of keeping a tab on your own brand mentions (tags, for instance), social listening is proactive. Social listening is key to informing your brand’s understanding of customers and leads. Social media is great for generating behavior-based insights.

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