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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Those are among the findings from a trio of this year’s best research reports, from WordPress VIP , Hootsuite , and Metricool. The average social media manager in the U.S. earns $78,475 per year. Thoughts on these studies?

Research 257
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14 Social Listening Tools for Effortless Brand Monitoring

Hootsuite

Simply because of the vast amount of data they provide about your brand, your audience, and your competitors in real time. Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. It’s also an important form of competitor research.

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What is brand monitoring and why is it important?

Sprout Social

There are more ways than ever for your audience to talk about you, but luckily, it’s never been easier to track your brand mentions through online brand monitoring and have a comprehensive understanding of how people feel about your brand. What is brand monitoring? Brand monitoring vs. social monitoring.

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Five Reasons Why You Absolutely, Positively Need to do Online Brand Monitoring

Webbiquity SMM

And you’d certainly never talk about your brand or product at a business conference or networking event…while wearing noise-cancelling headphones. Why then do so many brands fail to do basic brand monitoring on social networks, and across the Internet more generally? Your fans are advocating for your brand.

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How to Use Social Listening to Retain More Customers

Webbiquity SMM

But with the steep rise in customer acquisition costs , and research showing it costs up to five times more to acquire a new customer than to keep an existing one, you can’t ignore the importance of customer retention. Social listening, and more broadly online brand monitoring, is essential. Guest post by Mehdi Hussen.

Sentiment 142
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How To Measure Share Of Voice On Social Media

Keyhole.co

Share of voice, also known as SOV, is a unit of measurement to find out how much authority you have when it comes to industry discussions. It also indicates how often customers turn towards your brand when discussing trends, ideas, and insights in your industry. That’s to say, it can help you with brand monitoring.

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29 Best Social Listening Tools To Stay Ahead Of Competition

Keyhole.co

If you’re looking for a social media listening tool in particular—one that can track what people are saying about your brand—then you’ve come to the right place. To make your search for the right social listening tool easier, we’ve compiled a huge list of the best tools in the industry, including research on the pros and cons of each tool.

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