article thumbnail

14 Social Listening Tools for Effortless Brand Monitoring

Hootsuite

We’ve got a whole blog post on what social listening is and why it matters so much for brands. Social listening tools are tech products — apps and software — designed to seek out the entire social conversation about any topic you choose. You can monitor keywords, mentions, and hashtags across multiple social platforms.

article thumbnail

How B2B Tech Marketing on Twitter is Changing (Research)

Webbiquity SMM

These trends emerged from a study of 800 B2B software vendors profiled in The Ultimate Guide to Content Marketing Software and follow-on blog posts. 90% of B2B software companies have Twitter accounts—but more than a third are inactive. Half of B2B software companies struggle with the “social” media concept.

B2B 154
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How to Use Social Listening to Retain More Customers

Webbiquity SMM

In software development, for example, that means prioritizing new features requested by existing users over new functionality that may (or may not) help win more new deals. Social listening, and more broadly online brand monitoring, is essential. Some good options here are BrandMentions , Brand24 , Hootsuite, and Mention.

Sentiment 142
article thumbnail

Social Mention Sentiment Analysis: A Comprehensive Guide For Marketers

Keyhole.co

Monitor your brand mentions Today, thanks to the many tools available (more on that later), it’s very easy to monitor brand mentions across all social media platforms. Most social listening tools like Hootsuite streams allow you to do that. Most software used do not understand the nuances of human language.

article thumbnail

Top 7 Mention Alternatives For 2024

Keyhole.co

The brands that get it right do so by leveraging social monitoring and listening. Mention is a good example of a platform helping brands track and post to social media apps. Hootsuite With a playful and casual approach to their website, you can see why Hootsuite makes a good Mention alternative.

article thumbnail

29 Best Social Listening Tools To Stay Ahead Of Competition

Keyhole.co

Hootsuite Hootsuite is one of the longest-standing and most popular social media management platforms. While it’s best-known for its social media publishing features, it does possess a suite of social listening features, branded as Hootsuite Insights Powered by Brandwatch. You can view all Keyhole pricing plans here.

Tools 84
article thumbnail

Top 7 Mentionlytics Alternatives For 2024

Keyhole.co

But with an extensive online presence, many big brands convert their online reach into actionable engagement. They use software platforms like Mentionlytics, which helps brands capitalize on historical data analytics and social listening. Mentionlytics makes use of advanced AI for social listening and brand monitoring.