Harp Interactive

JANUARY 12, 2010

This blog post is the second in the 2 part series on brand monitoring. In case you missed the first blog post, here is the link: Monitor Your Brand Online. Twitter Search. BlogPulse Conversation Tracker. Blogpulse Trends. Ubervu (beta). Web Page Changes. WatchThatPage.com. UberTwitter. Boardtracker. BoardReader.

Trendrr 267

Trendrr TweetBeep Radian6 Conversation 267

Harp Interactive

JANUARY 6, 2010

However, Google Alerts are limited – and aren’t designed to be a comprehensive online brand management tool. Here are the steps you need to take in order to deploy an ongoing online brand monitoring campaign. Choose the Keywords You Need to Monitor: Anything associated with your brand and company needs to be monitored.

Brands 307

Brands Brand Monitoring Reputation Press Release 307

Keyhole.co

MARCH 6, 2024

Generally, when people share content and mention brands, it might look great, but this doesn’t always result in a positive outcome for a business. For example, typing “Nestle” into X (formerly Twitter) search will bring up more instances of negative brand mentions than positive ones.

Sentiment 52

Sentiment Analysis Marketing Press Release 52

Oktopost

MARCH 7, 2022

But in 2007, when Chris Messina introduced the hashtag to Twitter, suddenly the conversation became two-way. By 2013, hashtags were exploding and suddenly B2B brands found others beginning to drive messages about their brand rather than the brand driving messages about the brand.

B2B 155

B2B Sentiment Analysis Reputation 155

Hootsuite

FEBRUARY 24, 2023

Social Studio supports publishing on Facebook, Twitter, LinkedIn, YouTube, Instagram, and Pinterest. It allows you to monitor mentions, keywords and hashtags, and track conversations across social media platforms. Use it to reply to private messages and comments on Facebook, Instagram, Twitter and more. Want to go deeper?

HootSuite 83

HootSuite Social Media Management Tumblr Hashtag 83

Keyhole.co

DECEMBER 15, 2023

Mentionlytics: A Bird’s-Eye View Mentionlytics is a social media monitoring and analysis tool that lets brands track mentions and watch for competitor performance. Mentionlytics makes use of advanced AI for social listening and brand monitoring.

Sentiment 52

Sentiment Price Analysis HootSuite 52

Webbiquity SMM

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Twitter’s revenue is stagnant and the platform lost two million users in the final quarter of 2017. ” Still, Twitter has nearly 330 million loyal, active users and its importance for customer service is increasing.

Team 160

Team Marketing B2B Eventful 160

Keyhole.co

OCTOBER 24, 2022

Keyhole is a real-time conversation tracker that provides keyword + hashtag analytics and social media analytics across platforms such as Facebook, Twitter and Instagram. Right from brand monitoring and profile analytics to hashtag tracking and sentiment analysis, Keyhole has everything you need under one roof.

Metrics 52

Metrics Analytics Analysis Hashtag 52

Keyhole.co

MARCH 9, 2023

Keyhole offers campaign monitoring, influencer tracking, brand mention monitoring, and powerful competitor research tools that make it easy to benchmark your campaigns against your competitors’. Pro: Sprout Social offers an all-in-one social inbox to track Facebook, Twitter, Instagram, and LinkedIn in one place.

Tools 84

Tools Sentiment Hubspot Price 84

Hootsuite

JUNE 22, 2020

Caring for your brand means embracing the art and science of brand monitoring. Luckily for anyone interested in brand monitoring, it’s never been easier to observe, analyze and optimize the conversation around your brand. What is brand monitoring? Brand monitoring vs. social media monitoring.

Brand Monitoring 141

Brand Monitoring Tools Brands HootSuite 141

Keyhole.co

JANUARY 17, 2024

Spotify has nailed social listening with its @SpotifyCares account on Twitter. With this platform, the brand can answer questions, offer tips, and share feature updates with its audience. Identify trends, monitor brand mentions, and understand audience sentiments associated with these keywords.

Sentiment 52

Sentiment Analysis Brand Monitoring Trends 52

Keyhole.co

OCTOBER 13, 2023

They can easily track keywords, #hashtags, @accounts and URLs on Instagram, Twitter, Facebook and Youtube. Also when posting a job opening, it’s important to keep hashtags in mind. Twitter This social network is known for its brevity. Twitter posts are limited to 280 characters.

Social Media 59

Social Media Reputation Social Networking Hashtag 59

Keyhole.co

MAY 12, 2023

Brand monitoring Keep track of what people say about your brand online, and try using those keywords to improve your image with brand monitoring. This is purely for monitoring what people are saying about your brand on social media. As mentioned before, we encourage you to try out multiple tools.

Tools 52

Tools Strategy Marketing Analysis 52

Keyhole.co

JUNE 19, 2023

Catering to platforms like Facebook, Instagram, Twitter, LinkedIn, etc., GoPro The camera company GoPro actively encourages users to share videos taken with their products on social media using specific hashtags. Bonus: You can add campaign hashtags and keywords to Keyhole. Keyhole helps brands learn their impact online.

Social Media 52

Social Media UGC Content Loyalty 52

Direct Marketing Observations

JUNE 21, 2010

I was pulling some info about tomorrow’s # hashtag social media host Shel Holtz when I came across a video on his Posterous page about Gatorade’s brand monitoring war room. The video is well done and I love how they are investing time and effort in polishing and managing the brand via a social media war room.

Posterous 131

Posterous Brand Monitoring Hashtag Hosting 131

Unmetric

JUNE 11, 2019

There’s a host of features that will help you analyze your brand’s social media performance and make better marketing decisions. Using the tool’s hashtag tracker you can discover the most engaging hashtags used by your brand. Keyhole is an in-depth online monitoring tool that monitors brand campaigns and events.

Analytics 125

Analytics Tools Social Media Curation 125

Keyhole.co

DECEMBER 13, 2023

Mention: A quick overview Mention offers a suite of features to help brands monitor relevant online discussions, listen to and capture information from posts, and publish posts to social platforms. These are taken from Facebook, Instagram, Twitter, YouTube, Reddit pages, and even blogs and forums.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Oktopost

NOVEMBER 30, 2023

Source: SparkToro So let’s say you post a blog on X (formerly Twitter) which is shared by one of your X followers to a colleague of his on WhatsApp. For this reason, you should use a social listening tool that will pick up on your brand name as well as specific keywords and hashtags related to your industry. Another bonus?

Forums 62

Forums Reddit Analytics Sentiment 62

Keyhole.co

MAY 16, 2023

By capitalizing on media monitoring tools , you can track brand mentions on social media platforms like Twitter and Instagram and news articles and blog posts that mention the brand. Monitor social media, news outlets, blogs, forums, and other channels to get a complete picture of your brand’s online presence.

Tools 52

Tools Sentiment Analysis Metrics 52

Keyhole.co

DECEMBER 1, 2020

Top Hashtag Analytics Tools for 2021 – Updated in December 2020. It involves consistently monitoring and evaluating your audience’s needs and preferences. Hashtag tracking can make this process much easier, effective and it allows you to report your performance accurately – it’s basically a marketer’s dream.

Hashtag 106

Hashtag Analytics Tools Price 106

Sprout Social

FEBRUARY 13, 2019

In addition, take your day-to-day brand monitoring a step further and turn it into brand analysis. In addition, the keyword search capability offers a “search engine for social”, making it easy to quickly dive into different focus areas within your brand, industry or competitive Topics. Get to your “aha!”

Authentication 101

Authentication Analysis Sentiment Tumblr 101

Keyhole.co

OCTOBER 31, 2022

It involves consistently monitoring and evaluating your audience’s needs and preferences. Hashtag tracking can make this process much easier, and effective and it allows you to report your performance accurately – it’s basically a marketer’s dream. Hashtags and Their Significance. Of course, you have.

Hashtag 52

Hashtag Analytics Tools Price 52

Buffer Social

NOVEMBER 6, 2016

I like to make sure everything fits together well and that anything we set up as a team with mention or with monitoring in general makes sense with the other processes we have such as publishing. We’d love to connect with you at @buffer on Twitter or with the hashtag #bufferpodcast. Thanks for listening! Enjoy the show?

Influencer 91

Influencer Strategy Tweetdeck Marketing 91

Firebelly

JANUARY 14, 2010

Twitter : Follow @MLKDay and/or use the hashtag #MLKDAY to discuss news and events surrounding the 2010 National MLK Day of Service. Facebook : Become one of his 710,000+ fans on Facebook. His fan page contains a number of tribute photos and videos. View an alternate.

Social Media 118

Social Media Syndication Flickr Paid Search 118

Keyhole.co

OCTOBER 31, 2023

Of all the social media platforms, Twitter is the fastest and simplest platform for sharing your opinions and keeping updated with news and current events. However, with 6000 tweets getting posted every second, standing out on Twitter is a mountainous task. Nostalgia Our social media profiles document our journey over the years.

Data 52

Data Twitter How To Reputation 52

Keyhole.co

JULY 20, 2023

Keyhole allows you to compare your performance to theirs, including best posting times, popular content types, top hashtags, average engagement rate, and more. Stay on top of any keyword or hashtag with Keyhole’s robust tracking capabilities. Analyze sentiment analysis to understand how the world feels about your brand.

Industry 52

Industry News Google Brands 52

Webbiquity SMM

AUGUST 29, 2017

Though Twitter is still the third-most popular social media platform according to eBizMBA , speculation about the company’s struggles abounds. News outlets from CNN to Wired to TechCrunch to The Verge have detailed Twitter’s struggles to grow its user base, increase advertising revenue, and innovate new products.

Twitter 177

Twitter Airlines Hashtag Brand Monitoring 177

Firebelly

JANUARY 13, 2010

You can easily kill multiple birds with one stone - automate your blog posts out on Twitter, which in turn sends your tweets to Facebook - but its important to not overdo it and run the risk of becoming a robot. Keep your #s, @s and RTs where they belong - on Twitter. Facebook HAS Twitter as part of their inherent integration!

Syndication 101

Syndication MySpace Paid Search Social Media 101

Firebelly

OCTOBER 26, 2009

The absolute beauty of Twitter is that it is all permission based. But at the same time the same rules that apply to real life conversations also apply to Twitter. Perhaps if people lived up to their descriptions and their best tweets - twitter would be better but thats never going to happen. Go to facebook or find some friends.

Paid Search 107

Paid Search YouTube Eventful Twitter 107

Hootsuite

MAY 16, 2023

Social media reputation management is the practice of observing and shaping how people perceive your brand on social media platforms like Facebook, Twitter, and TikTok. Each post, Tweet, TikTok, comment, or review that mentions your brand adds another brick to your reputational foundation. Any update on this?

Reputation 108

Reputation Social Media HootSuite Sentiment 108

Sprout Social

OCTOBER 23, 2018

Twitter is home to 330 million monthly active users. These people visit the channel from all over the world, looking for the latest news and updates from their favorite brands. That means that if you’re not already active on Twitter, you could be missing out on some serious leads. Start with a Twitter strategy.

Twitter 110

Twitter Brands How To Hashtag 110

Webbiquity SMM

JANUARY 9, 2012

In just a few short years, Twitter has transformed from an odd little sort of public IM service where people posted what they just ate for lunch or what their cat was doing at the moment into one of the big four social networks and a significant channel for news, PR & marketing, politics and more. Twitter Tips, Tactics and Techniques.

Tools 201

Tools Twitter Tips B2B 201

Keyhole.co

NOVEMBER 4, 2020

Using Keyhole, you can find, identify, track, and reach out to your influencers: You can also conduct a detailed and in-depth sentiment analysis of social media posts over time: With Keyhole, you get to see the number of impressions, reach, posts and engagements that certain accounts or hashtags are getting. BrandMentions.

Analytics 105

Analytics Social Media Tools Price 105

Keyhole.co

OCTOBER 21, 2023

Various forms of social media monitoring The task of social media monitoring is not universally applicable. Brand monitoring: Monitor the conversation about your brand on social media. Competitor monitoring: See your rivals from the other side of the fence.

Social Media 52

Social Media Sentiment Reputation Analysis 52

Keyhole.co

MAY 19, 2023

Track your online reputation regularly Continuous brand monitoring is a must-do preventive measure against PR crises. The audience couldn’t stop sharing this creative apology on Twitter and calling it “a masterclass in PR crisis management”. It was one of the hashtag failures that could potentially hurt the company’s reputation.

Reputation 52

Reputation Brand Monitoring Exercises Team 52

Hootsuite

JUNE 29, 2023

Develop your brand aesthetics and voice, follow best practices for social media, and make sure to be on your best behavior as you grow that audience. million followers on Twitter, because the social media managers have done such a spectacular job of building the brand’s digital reputation. How do you determine brand reputation?

Reputation 106

Reputation Strategy Brands HootSuite 106

Sprout Social

JANUARY 5, 2023

Here at Sprout, we’ve narrowed down five key use cases that our customers use listening for: Brand health : gauging public perception of your brand or products. Industry insights: analyzing discussions or hashtags within an industry. Competitive analysis: analyzing a competing brand or product. Brand Keywords.

Social Media 82

Social Media Sentiment Hashtag Analysis 82