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14 Social Listening Tools for Effortless Brand Monitoring

Hootsuite

Simply because of the vast amount of data they provide about your brand, your audience, and your competitors in real time. Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. It’s also an important form of competitor research.

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Twitter for Business: Is It Time?

Webbiquity SMM

Of the top 500 people in event marketing per BizBash magazine (a group that should definitely be social media active), just 119 —less than a quarter—even have a Twitter account, and many of those are inactive. Most providers of brand monitoring tools don’t even bother monitoring their own brand mentions on Twitter.

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Social Mention Sentiment Analysis: A Comprehensive Guide For Marketers

Keyhole.co

But that’s only the beginning of your journey – you must be able to understand the kind of interactions people are having with your brand, and this makes sentiment analysis an essential factor for growth. Once you identify these sentimentally loaded terms, you want to group them according to the emotions they convey, keeping context in mind.

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TikTok SEO Guide: 5 Steps To Optimize Your Content For Maximum Reach

Keyhole.co

Understanding TikTok SEO TikTok attracts diverse users from different age groups, locations, and interests, allowing brands to tap into new markets and reach potential customers. Video tags: Hashtags (#) attached to videos help the algorithm identify the video’s subject matter and connect it to user interests.

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3 Ways to Incorporate Social Listening into Your Influencer Marketing Strategy

Ignite Social Media

Social listening can be a great source of information when researching audience conversation and sentiment around your brand. However, the values of social listening extend beyond brand monitoring, and can be a strong asset when applied to influencer activations.

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How To Measure Share Of Voice On Social Media

Keyhole.co

people from different states/countries, age groups, genders, ethnicities, etc). That’s to say, it can help you with brand monitoring. For example, here’s what a social media mention looks like on X: 2. Social media reach : An indication of how your content is being viewed by a large public (e.g.,

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12 Best Social Media Automation Tools For The AI Age (2023)

Keyhole.co

Here, you get instant access to brand mentions across social, news, blogs, videos, etc. Moreover, it also offers brand tracking tools to help you monitor competitor performance. Mention Mention is another popular social listening tool with instant access to every conversation around your brand.

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