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What is brand monitoring and why is it important?

Sprout Social

There are more ways than ever for your audience to talk about you, but luckily, it’s never been easier to track your brand mentions through online brand monitoring and have a comprehensive understanding of how people feel about your brand. What is brand monitoring? Brand monitoring vs. social monitoring.

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14 Social Listening Tools for Effortless Brand Monitoring

Hootsuite

With integrations from the Hootsuite App Directory , you can even monitor conversations on Reddit, Google My Business, and multiple online review sites. You can respond to any post directly from your dashboard, assign it to another team member, or flag it for follow-up. Pricing: Starting at $99/month; 30-day free trial.

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How to Use Social Listening to Retain More Customers

Webbiquity SMM

Social listening, and more broadly online brand monitoring, is essential. How to Use Social Listening to Retain More Customers Social media monitoring is no longer just an add-on element in social media marketing , but a must-have process to monitor the pulse of customer preferences. Through social listening.

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Twitter for Business: Is It Time?

Webbiquity SMM

Most providers of brand monitoring tools don’t even bother monitoring their own brand mentions on Twitter. Maybe, if Jack Dorsey and the Twitter marketing team of Leslie Berland and Gap Kim start taking business influencers and professionals seriously. And it’s not just enterprise accounts.

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From Obscurity to Opportunity: Demystifying Dark Social

Oktopost

For instance, if your team recently initiated an advertising campaign on Instagram, it’s essential to examine how many users clicked through to your website from this specific campaign. This way, you won’t have to miss engagements from Reddit, blogs, or any other social forum.

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Social Data Analysis: The Pros and Cons of Social Data

Oktopost

With this knowledge, social media teams communicate with customer success teams to identify common issues proactively and improve processes to address them. Marketing operations, sales, and other teams may hold valuable data outside the social media function. The data is out there.

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Top 7 Mentionlytics Alternatives For 2024

Keyhole.co

Mentionlytics: A Bird’s-Eye View Mentionlytics is a social media monitoring and analysis tool that lets brands track mentions and watch for competitor performance. Mentionlytics makes use of advanced AI for social listening and brand monitoring. Pricing: Brand24 has 4 pricing plans: Individual, Team, Pro, and Enterprise.