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Ultimate Brand Monitoring Guide For Tracking Online Reputation?

Keyhole.co

Well, all your worries point to one solution— brand monitoring! What is brand monitoring? Brand monitoring is when businesses keep an eye on what people say about them online, especially on social media. For example, a fast-food restaurant opens near you, and they start social media marketing aggressively.

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How to Use Social Listening to Retain More Customers

Webbiquity SMM

In software development, for example, that means prioritizing new features requested by existing users over new functionality that may (or may not) help win more new deals. Social listening, and more broadly online brand monitoring, is essential. Monitor brand mentions. Customer-centric strategies.

Sentiment 142
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How B2B Tech Marketing on Twitter is Changing (Research)

Webbiquity SMM

So, for example, if a company has 2,000 followers and is following back 1,600, it would have a social ratio of 1.25 (2000/1600). For example, online contest-builder app Rafflecopter has 612,610 followers, but is following back just 287 accounts—a social ratio (or perhaps in this case, an antisocial ratio) of 2,135. social ratio.

B2B 154
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How To Measure Share Of Voice On Social Media

Keyhole.co

For example, a situation where SOV can be valuable is understanding ‌online conversations around controversial and/or sensitive topics like mental health. By tracking ‌mentions of Adderall alongside discussions of anxiety or depression , brands can gain valuable insights into ‌public perceptions of mental health solutions.

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Twitter for Business: Is It Time?

Webbiquity SMM

Most providers of brand monitoring tools don’t even bother monitoring their own brand mentions on Twitter. Of the top 500 people in event marketing per BizBash magazine (a group that should definitely be social media active), just 119 —less than a quarter—even have a Twitter account, and many of those are inactive.

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Monitor Your Brand Online-Part 1

Harp Interactive

Here are the steps you need to take in order to deploy an ongoing online brand monitoring campaign. Choose the Keywords You Need to Monitor: Anything associated with your brand and company needs to be monitored. For example: Your brand name. Trademarks. Competitors.

Brands 307
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How to create a complaint management system to protect your brand reputation

Sprout Social

For example, Southwest Airlines’ quick response to a customer complaint about a long bag check line reassured the unhappy client they were committed to serving them as quickly as possible. Brand protection How you handle complaints directly affects your brand’s reputation.