Keyhole.co

MARCH 6, 2024

Look, all those spreadsheets full of data in Excel are fantastic. But when was the last time you actually went to see what people have to say about your brand? Still, monitoring your brand mentions goes beyond just names, so you should also keep an eye on the use of brand-relevant keywords and hashtags.

Sentiment 52

Sentiment Analysis Marketing Press Release 52

Oktopost

MARCH 7, 2022

But in 2007, when Chris Messina introduced the hashtag to Twitter, suddenly the conversation became two-way. By 2013, hashtags were exploding and suddenly B2B brands found others beginning to drive messages about their brand rather than the brand driving messages about the brand. What tools they are using.

B2B 155

B2B Sentiment Analysis Reputation 155

Sprout Social

JANUARY 10, 2024

For example, social listening tools powered by conversational analytics help brands monitor hashtags and feedback to quickly identify negative comments and respond. Brand protection How you handle complaints directly affects your brand’s reputation. Here is a report from Sprout’s Listening capability.

Reputation 105

Reputation System Brands Knowledge Base 105

Keyhole.co

JANUARY 17, 2024

Keyword monitoring Track specific keywords, hashtags, and phrases relevant to your brand, industry, or any related topic to uncover important conversations. Identify trends, monitor brand mentions, and understand audience sentiments associated with these keywords. Tools used in social listening 1.

Sentiment 52

Sentiment Analysis Brand Monitoring Trends 52

Keyhole.co

NOVEMBER 13, 2023

Video tags: Hashtags (#) attached to videos help the algorithm identify the video’s subject matter and connect it to user interests. It can also help you optimize your content using relevant keywords, hashtags, and trends your followers are interested in, thus increasing your visibility on the platform.

SEO 52

SEO Content Hashtag Trends 52

Sprout Social

MARCH 10, 2017

In fact, research shows that 65% of the top performing posts feature products, and 7 out of 10 hashtags included in captions are branded. Monitoring some of the most inspirational brands on Instagram will likely reveal that strategic product promotion and hashtag usage results in better audience engagement and growth.

Report 103

Report Instagram Hashtag Metrics 103

Keyhole.co

SEPTEMBER 12, 2023

Here, you get instant access to brand mentions across social, news, blogs, videos, etc. Moreover, it also offers brand tracking tools to help you monitor competitor performance. The platform lets you generate practical content ideas and hashtags to escape the creative block.

Tools 52

Tools Social Media Curata Price 52

Keyhole.co

DECEMBER 15, 2023

They use software platforms like Mentionlytics, which helps brands capitalize on historical data analytics and social listening. Mentionlytics: A Bird’s-Eye View Mentionlytics is a social media monitoring and analysis tool that lets brands track mentions and watch for competitor performance.

Sentiment 52

Sentiment Price Analysis HootSuite 52

Keyhole.co

JANUARY 13, 2021

Share of voice can be calculated for different social media metrics, whether it’s hashtag impressions, engagements, brand mentions, followers, or any other conceivable metric. The share of voice formula is: SOV = Your brand’s measures / Total market measures X 100%. How do I calculate share of voice?

Social Media 88

Social Media Metrics Brand Monitoring Hashtag 88

Keyhole.co

MAY 12, 2023

Brand monitoring Keep track of what people say about your brand online, and try using those keywords to improve your image with brand monitoring. It can find any online conversation that mentions the keyword being tracked and provides real-time data on the conversation as it unfolds.

Tools 52

Tools Strategy Marketing Analysis 52

Hootsuite

FEBRUARY 24, 2023

It allows you to monitor mentions, keywords and hashtags, and track conversations across social media platforms. Hootsuite’s social listening tools offer the same brand monitoring capabilities and more to help inform strategy across your business. Hootsuite doesn’t limit tracking or charge extra to monitor more mentions.

HootSuite 83

HootSuite Social Media Management Tumblr Hashtag 83

Oktopost

NOVEMBER 30, 2023

After all, the best marketing strategies and methodologies are only as good as the data that showcases the results and ROI of our efforts. And if our data is flawed, we won’t know which channels are best to invest in or which content resonates most on which networks. As marketers, this is a huge problem. Another bonus?

Forums 62

Forums Reddit Analytics Sentiment 62

Unmetric

JULY 9, 2019

Brands use Twitter for a whole bunch of reasons. Be it product updates or engaging in industry-related conversations, it is the go-to network to increase brand visibility. Twitter analytics tools give you key data points that are helpful in calculating your social ROI.

Analytics 72

Analytics Tools Twitter Hashtag 72

Keyhole.co

FEBRUARY 3, 2024

So, let’s take the next section to analyze how to do a complete 360-degree measurement of your share of voice with quantitative and qualitative data. That’s to say, it can help you with brand monitoring. We say this mainly because we’ve only discussed measuring our SOV with quantitative metrics.

Social Media 59

Social Media How To Metrics Sentiment 59

Keyhole.co

MAY 16, 2023

Media monitoring is beneficial for individuals and big brands alike because it allows them to track and analyze mentions of their brand, competitors, and industry keywords across various media channels, including social media, news outlets, blogs, and forums. This way, you can compete better in the stifling brand race.

Tools 52

Tools Sentiment Analysis Metrics 52

Oktopost

DECEMBER 22, 2019

Ten Great Brand Monitoring Tools. The difference between social media monitoring and listening isn’t just in the mindset you approach it with, however. Their monitoring and filtering tools can help direct you to relevant conversations as they are happening, no matter where they’re hosted. Google Trends.

Tools 116

Tools B2B Sentiment Notification 116

Unmetric

JUNE 11, 2019

And not just that, these analytical tools give key data insights on your social media performance to help you fine-tune your marketing strategy. Unmetric is an AI-powered brand focused social media intelligence platform that helps companies gather reliable social media data to perform better on social. G2Crowd Rating: 4.6.

Analytics 125

Analytics Tools Social Media Curation 125

Hootsuite

JUNE 22, 2020

Caring for your brand means embracing the art and science of brand monitoring. Luckily for anyone interested in brand monitoring, it’s never been easier to observe, analyze and optimize the conversation around your brand. What is brand monitoring? Brand monitoring vs. social media monitoring.

Brand Monitoring 141

Brand Monitoring Tools Brands HootSuite 141

Keyhole.co

JUNE 19, 2023

GoPro The camera company GoPro actively encourages users to share videos taken with their products on social media using specific hashtags. Bonus: You can add campaign hashtags and keywords to Keyhole. It goes beyond just monitoring social media platforms for brand mentions and hashtags.

Social Media 52

Social Media UGC Content Loyalty 52

Sprout Social

FEBRUARY 13, 2019

Sprout’s own Justyn Howard explains the opportunity that lies ahead when brands turn to social listening to solve business problems: “Social data represents the largest source of business intelligence that has ever existed. When every business has the data they need to improve, we all benefit.”. Get to your “aha!” moments, fast.

Authentication 102

Authentication Analysis Sentiment Tumblr 102

Keyhole.co

MARCH 9, 2023

Brandwatch also offers many new listening features like image analysis, historical data, trending topic identification, and entity tagging to train AI. Pro: Brandwatch always has some of the most innovative features in the social media monitoring space. Awario Awario is another popular brand monitoring tool.

Tools 84

Tools Sentiment Hubspot Price 84

Keyhole.co

DECEMBER 13, 2023

The brands that get it right do so by leveraging social monitoring and listening. Mention is a good example of a platform helping brands track and post to social media apps. According to a review , the tool confuses information about the brand and draws on data from other similar-sounding names.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Keyhole.co

JULY 20, 2023

Some alternatives, like Keyhole, have the ability to track real-time mentions of your brand and sentiment analysis. This can help you identify trends and take proactive action based on real-time data. You’ll get the trend data without running out of any monthly credits. The tool is excellent for trend analysis as well.

Industry 52

Industry News Google Brands 52

Keyhole.co

OCTOBER 10, 2023

But even if you’re just a small business or growing startup, you’re probably going to get hundreds of brand mentions monthly from review sites, blog posts, and social media. So how do you keep track of all this data and uncover what your customers are really saying? Enter brand sentiment analysis!

Sentiment 52

Sentiment Analysis Brands How To 52

Keyhole.co

DECEMBER 1, 2020

Top Hashtag Analytics Tools for 2021 – Updated in December 2020. It involves consistently monitoring and evaluating your audience’s needs and preferences. Hashtag tracking can make this process much easier, effective and it allows you to report your performance accurately – it’s basically a marketer’s dream.

Hashtag 106

Hashtag Analytics Tools Price 106

Sprout Social

MARCH 3, 2017

Sprout’s Smart Inbox is a great at ensuring you never miss a mention, important hashtag or branded keyword. As these inbound messages are coming in, is your brand monitoring or actually listening to the needs and requests of your customers? Platforms like Sprout show the conversation history between your brand.

Social Media 40

Social Media Patterns Brand Monitoring Social Media Management 40

Keyhole.co

OCTOBER 31, 2022

It involves consistently monitoring and evaluating your audience’s needs and preferences. Hashtag tracking can make this process much easier, and effective and it allows you to report your performance accurately – it’s basically a marketer’s dream. Hashtags and Their Significance. Of course, you have.

Hashtag 52

Hashtag Analytics Tools Price 52

Unmetric

SEPTEMBER 9, 2019

Unmetric is an AI-powered, brand-focused social media intelligence platform that helps companies gather reliable social media data to perform better on social. It provides a host of features that will help you analyze your brand’s social media performance and make better marketing decisions.

Tools 85

Tools Hitwise Analysis Price 85

Keyhole.co

OCTOBER 31, 2023

These include: Twitter’s Advanced Search Web Archive tools Social Media monitoring tools In today’s article, we will show you how to use these methods to find and access your past tweets. But first — The need to find old tweets So why are we emphasizing so much on accessing Twitter’s historical data?

Data 52

Data Twitter How To Reputation 52

Sprout Social

FEBRUARY 29, 2024

A TikTok analytics tool can present you with this data. Best of all, many TikTok analytics platforms allow you to export your data, making social media reporting a piece of cake. Hashtag tracking A main facet of your strategy should revolve around TikTok hashtags. Find the right TikTok analytics tool for your brand.

Analytics 100

Analytics Tools Strategy Price 100

Keyhole.co

JUNE 30, 2021

Data is the new oil. Hardly anything defined Facebook success more than access to its users’ data and the capability to turn it into advertising dollars. Let’s explore how proper data use can help you boost sales through social media in this article. Five ways social media data can take your strategy to the next level.

Data 108

Data Social Media Strategy CPC 108

Keyhole.co

OCTOBER 21, 2023

Business owners: Make decisions for your business based on data that will help you achieve your objectives. Various forms of social media monitoring The task of social media monitoring is not universally applicable. Brand monitoring: Monitor the conversation about your brand on social media.

Social Media 52

Social Media Sentiment Reputation Analysis 52

Keyhole.co

MARCH 1, 2023

Data is the new oil. Hardly anything defined Facebook’s success more than its access to user data and its capability to turn it into advertising dollars. With that in mind, let’s explore how proper data use can help you boost sales through social media. Relevancy: the data reviewed should be relevant to the issue at hand.

Data 52

Data Social Media Strategy CPC 52

Hootsuite

MAY 16, 2023

It includes ways to humanize your brand and promote the positive vibes your fans share. Monitor brand mentions and conversations Social media brand monitoring and sentiment analysis are at the heart of all online reputation management efforts. So this strategy generates a lot of confidence in the GoPro brand.

Reputation 108

Reputation Social Media HootSuite Sentiment 108

Sprout Social

JANUARY 5, 2023

Using social listening to aggregate that data. . Both social listening and social media monitoring are critical for brands, though. Think of listening and monitoring as a sort of spectrum (see below). Brands big and small can benefit from listening data. . Listening is about understanding the bigger picture.

Social Media 83

Social Media Sentiment Hashtag Analysis 83

Keyhole.co

NOVEMBER 4, 2020

But social media is a data beast! You probably have an amazing marketing team but unless you have a team of data scientists tracking and analyzing all your social data, you will miss the key insights necessary to elevate your brand. Data is huge these days and BrandWatch is all about it. Brandwatch. BrandMentions.

Analytics 105

Analytics Social Media Tools Price 105

Keyhole.co

MAY 19, 2023

Track your online reputation regularly Continuous brand monitoring is a must-do preventive measure against PR crises. It was one of the hashtag failures that could potentially hurt the company’s reputation. Monitor your social media with Keyhole and always be ready for any surprises. Start your free trial today!

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Reputation Brand Monitoring Exercises Team 52