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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

And finally, despite the emphasis on tying content marketing to sales and revenue, the top three content marketing metrics tracked are pageviews (65.8%), email engagement (opens and clicks; 55.2%) and social media engagement (54.9%). CPM) or sales ($2.39 CPM) compared to brand awareness campaigns ($0.34

Research 257
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19 Social Media Metrics That Really Matter—And How to Track Them

Hootsuite

Engagement metrics. Engagement : these metrics show how audiences are interacting with your content. Conversion : these metrics demonstrate the effectiveness of your social engagement. Consumer : these metrics reflect how active customers think and feel about your brand. Engagement metrics. Average Engagement Rate.

Metrics 112
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Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. They can identify a media value using CPM rates: neutral sentiment gets regular CPM, positive weighted higher and negative weighted lower. ANALYTIC AGGREGATORS.