19 Social Media Metrics That Really Matter—And How to Track Them
OCTOBER 28, 2019
Consumer : these metrics reflect how active customers think and feel about your brand. Brand Awareness. Brand Awareness is the attention your brand gets—across all social media—during a reporting period , or a specific span of time that yields statistically relevant data. How to track it: STEP 1 : Determine the attention metric(s) your organization wants tied to brand awareness. Cost Per Thousand Impressions (CPM). What are social media metrics?