Net-Savvy Executive

APRIL 5, 2011

An endorsement of social media business value today ," Visible Technologies " A glimpse into the possibility of the post mass media, one-on-one, world ," MotiveQuest. Enterprise companies are starting to realise the enormous value in the data we collect, and analyse and the value this offers in nearly every area of a business, " Sentiment Metrics. It's certainly spiced up my recent conversations with people in the industry. Brand Monitoring: Where Are They Now?

Radian6 43

Radian6 Visible Technologies Sentiment Brand Monitoring 43

Buzz Marketing for Technology

FEBRUARY 9, 2011

After two years at the helm of Avaya’s social media strategy which produced a very strong ROI in the Social Customer Support area, I am happy to say we finally got that strategy institutionalized within the Support organization so I found myself with a rare opportunity to evolve our strategy from brand monitoring and reputation management to something higher order like Social Insights. Disclaimer – these are my opinions formed by my conversations with these firms).

Analytics 216

Analytics Crimson Hexagon Sysomos Cymfony 216