Keyhole.co

NOVEMBER 13, 2023

With an astounding 2 billion downloads , TikTok has transformed from a fun, spirited app into a substantial player in brand marketing and monetization. In this ever-scrolling world, optimizing content on this platform is more important than ever for maximum reach. But how do you ensure your content stands out in viral videos?

SEO 52

SEO Content Hashtag Trends 52

Keyhole.co

JANUARY 17, 2024

Understanding social listening At its core, social listening is a strategic approach to monitoring and analyzing digital and online conversations on different social media platforms to get useful insights into customer sentiments, trends, and discussions related to a brand, industry, or specific topics.

Sentiment 52

Sentiment Analysis Brand Monitoring Trends 52

Keyhole.co

FEBRUARY 3, 2024

For example, a situation where SOV can be valuable is understanding ‌online conversations around controversial and/or sensitive topics like mental health. By tracking ‌mentions of Adderall alongside discussions of anxiety or depression , brands can gain valuable insights into ‌public perceptions of mental health solutions.

Social Media 59

Social Media How To Metrics Sentiment 59

Oktopost

NOVEMBER 30, 2023

Dark social refers to sharing online content through private channels such as DMs, messaging apps, email, or other non-public platforms. And if our data is flawed, we won’t know which channels are best to invest in or which content resonates most on which networks. If so, that share constitutes dark social.

Forums 62

Forums Reddit Analytics Sentiment 62

Oktopost

NOVEMBER 16, 2023

Your buyers are online, scrolling through their favorite platforms and engaging with your brand (and others). To best understand which content types and topics resonate with your audience, measure engagements such as likes, comments, shares, clicks, retweets, or reposts. If not, it could be time to change your content pillars.

Analysis 69

Analysis Data Sentiment Metrics 69

Keyhole.co

MARCH 9, 2023

Hootsuite Hootsuite is one of the longest-standing and most popular social media management platforms. While it’s best-known for its social media publishing features, it does possess a suite of social listening features, branded as Hootsuite Insights Powered by Brandwatch. Pricing: Starts at $30 USD per month after a free trial.

Tools 84

Tools Sentiment Hubspot Price 84

Keyhole.co

MARCH 6, 2024

Simply put, social media sentiment analysis is tracking brand mentions, gathering relevant information, and analyzing the data with one goal in mind – to determine how people perceive your brand and learn their opinions about you across social platforms. But there’s even more to it.

Sentiment 52

Sentiment Analysis Marketing Press Release 52

Webbiquity SMM

NOVEMBER 27, 2018

The platform needs to make changes to attract new users, and re-activate dormant accounts, in order to maintain its long-term viability. Twitter’s revenue is stagnant and the platform lost two million users in the final quarter of 2017. And it’s still the place to go for breaking news. So, there’s hope.

Team 160

Team Marketing B2B Airlines 160

agora pulse

JUNE 13, 2020

Twitter seems so real-time that it’s hard to step back to see what you’ve done on the platform. Whether you use Twitter for traffic driving, lead generation, influencer outreach, brand monitoring, or customer service, you need to measure your efforts. Don’t count Twitter out.

Analytics 204

Analytics Tools Twitter Hashtag 204

Oktopost

MARCH 7, 2022

In this piece, we’ll break down social listening, how it’s different from social monitoring, and the benefits and ways to use social listening for your B2B brand. But in 2007, when Chris Messina introduced the hashtag to Twitter, suddenly the conversation became two-way. What is Social Listening? Engaging Customers.

B2B 155

B2B Sentiment Analysis Reputation 155

Keyhole.co

DECEMBER 15, 2023

You still need to carve a memorable niche among audiences, particularly on social media platforms. There are many online platforms and mobile-toting people. But with an extensive online presence, many big brands convert their online reach into actionable engagement. The platform’s video posting ability isn’t always optimal.

Sentiment 52

Sentiment Price Analysis HootSuite 52

Oktopost

DECEMBER 22, 2019

Keeping an eye out for mentions and Google Alerts and the like is just social media monitoring, and you can miss out on a lot of nuance and context. If you’re really listening, you have a better chance of defining and steering the conversation. Ten Great Brand Monitoring Tools.

Tools 116

Tools B2B Sentiment Notification 116

Keyhole.co

SEPTEMBER 12, 2023

That requires regular monitoring of responses on your campaigns and conversations around your brand. A social listening tool can monitor millions of online conversations and notify you when someone talks about your business. Moreover, it also offers brand tracking tools to help you monitor competitor performance.

Social Media 52

Social Media Tools Curata Price 52

Proactive Report

OCTOBER 14, 2013

According Forbes the top new marketing job recruited and hire in 2014 will be a Director of Content. So what exactly is expected of a Director of Content? Develop an effective content strategy – planned content with an editorial calendar. Know how to research the landscape around the brand. Google Plus.

Tips 100

Tips Content Training Marketing 100

Keyhole.co

DECEMBER 13, 2023

The brands that get it right do so by leveraging social monitoring and listening. Mention is a good example of a platform helping brands track and post to social media apps. Top 7 Mention alternatives for 2024 Here is a list of social monitoring platforms that work as great alternatives to Mention.

HootSuite 52

HootSuite Price Sentiment Analysis 52

Oktopost

JULY 18, 2023

It Tells You What They Want It’s Vital for Lead Scoring It Shows You What They’re Getting From Your Competitors Knowing What Content Attracts Them Means Knowing What Content To Create Why is Social Listening Important? This is the art of social media brand monitoring, and a lot of competitors are already doing it.

B2B 62

B2B ROI Social Media Sample 62

Keyhole.co

MAY 12, 2023

Creating content is tough, even when you know your target audience and customer segment in and out. Their undisputed secret lies in keyword monitoring tools. Content optimization Have a site but are clueless about spiking your organic traffic? This is purely for monitoring what people are saying about your brand on social media.

Tools 52

Tools Strategy Marketing Analysis 52

Hootsuite

FEBRUARY 24, 2023

Salesforce Marketing Cloud Social Studio is a tool for managing, scheduling, and tracking social media posts across multiple social platforms. It allows you to monitor mentions, keywords and hashtags, and track conversations across social media platforms. Free 30-Day Trial What is Salesforce Social Studio?

HootSuite 83

HootSuite Social Media Management Tumblr Price 83

Hootsuite

OCTOBER 28, 2019

Table of contents. Conversion metrics. Engagement : these metrics show how audiences are interacting with your content. Conversion : these metrics demonstrate the effectiveness of your social engagement. Consumer : these metrics reflect how active customers think and feel about your brand. and the content (i.e.,

Metrics 112

Metrics Social Media CPM CPC 112

Keyhole.co

MAY 3, 2023

Measure Brand Reach & Engagement The most obvious benefit to measuring your hashtag performance is to know how many eyeballs have seen your content. Skincare brand Drunk Elephant uses the #TheLittles hashtag to showcase their travel-sized products. So what better way than to invite them in on a conversation?

Hashtag 52

Hashtag Social Media Sentiment How To 52

Unmetric

JUNE 11, 2019

Unmetric is an AI-powered brand focused social media intelligence platform that helps companies gather reliable social media data to perform better on social. This means creating more engaging content, getting more certainty around your social strategy and automating those tedious tasks like reporting. CoSchedule.

Analytics 125

Analytics Tools Social Media Curation 125

Hootsuite

JUNE 22, 2020

Caring for your brand means embracing the art and science of brand monitoring. Luckily for anyone interested in brand monitoring, it’s never been easier to observe, analyze and optimize the conversation around your brand. What is brand monitoring? Brand monitoring vs. social listening.

Brand Monitoring 141

Brand Monitoring Tools Brands HootSuite 141

Josh S Peters

JANUARY 9, 2013

The content created for branding and awareness is often what gets shared more since they are typically more engaging and designed to be interesting and shareable on social networks which can give them a bump in the search results. When it comes to search this layer is very similar to Protect Brand Reputation.

Social Media 188

Social Media Reputation SEO Engineering 188

Keyhole.co

OCTOBER 24, 2022

Table of Content What is Follower Growth Rate? Keyhole is a real-time conversation tracker that provides keyword + hashtag analytics and social media analytics across platforms such as Facebook, Twitter and Instagram. Before we jump into follower growth rate calculators, let’s look at exactly what this metric is.

Metrics 52

Metrics Analytics Analysis Hashtag 52

Sprout Social

FEBRUARY 13, 2019

Now you can use consumer and market insights to make more informed marketing and business decisions—and enact them all from one unified platform. Sprout’s robust content planning tools, for example, are never more than a click away. Sprout’s robust content planning tools, for example, are never more than a click away.

Authentication 101

Authentication Analysis Sentiment Construction 101

Unmetric

JULY 9, 2019

Brands use Twitter for a whole bunch of reasons. Be it product updates or engaging in industry-related conversations, it is the go-to network to increase brand visibility. This means creating more engaging content, getting more certainty around your social strategy, and automating those tedious tasks like reporting.

Analytics 72

Analytics Tools Twitter Hashtag 72

Buffer Social

NOVEMBER 6, 2016

Knowing where to listen for important conversations online will allow you to react in real-time to trends in your industry and deliver the content or answer that your audience is looking for. You’ll also learn other great things about social mentions like: The basics of social media monitoring and how to do them right.

Influencer 91

Influencer Strategy Tweetdeck Marketing 91

Firebelly

SEPTEMBER 2, 2010

No longer are customers merely “consumers” of our product, but also of these conversations, making it imperative that we learn the art and science of diffusing conflict … before it erupts. This session will help you put a social media strategy to get the right online reputation leading to greater visibility, buzz, and results.

Social Media 190

Social Media Paid Search Reputation SMS 190

Keyhole.co

JULY 20, 2023

While Google Alerts primarily covers news articles online, some of the paid tools can track crisis on social media platforms. This is particularly useful for brands that want to track their social media presence, track competitors, and monitor customer feedback in real time. all in one easy-to-use dashboard.

Industry 52

Industry News Google Brands 52

Keyhole.co

OCTOBER 10, 2023

Consequently, you’ll have a more accurate analysis of the mood and content of the data you’re reviewing. Aspect-based sentiment analysis Aspect-based sentiment analysis is an advanced technique that generates more precise results by drilling down into the sentiments surrounding specific features of your brand, product, or service.

Sentiment 52

Sentiment Analysis Brands How To 52

Firebelly

AUGUST 18, 2010

Learn how to make data-driven decisions about content by using Insights, launch "legal" contests and promotions via the Wildfire application, and create an engaging landing tab for your Page with Static FBML. Saturday, August 21 11:30 AM Online Reputation Management Duncan Alney Your reputation online can make or break you.

Paid Search 135

Paid Search Reputation SMS Conference 135

Saying It Social

JUNE 3, 2010

Own your brand’s social presence: If you don’t create official channels online, it’s only a matter of time before your customers/clients do it for you and create their own profiles and communities around your brand. It’s important to claim your brand name across all the major social media platforms.

Social Media 159

Social Media Marketing NoFollow Social Bookmarking 159

Firebelly

MAY 21, 2010

Firebelly Memo: Its important that you make you blog, or website built on the Wordpress platform, accessible to the increasing number of people who surf the web on mobile devices. A lot of times, just because you love a particular platform or community and feel comfortable there, doesn’t mean that your customers or audience is there.

Social Media 101

Social Media Facebook Mobile Newsletter 101

Firebelly

JUNE 11, 2010

Twitter to Change Links and How They Are Displayed By Ben Parr In an effort to bypass the obscurity of shortened links and to prevent malware and phishing attacks, Twitter has begun the rollout of t.co, its official URL shortener, along with some major changes to how the microblogging platform handles links.

Social Media 100

Social Media News Paid Search Microblogging 100

Hootsuite

MAY 16, 2023

Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. Social media reputation management is the practice of observing and shaping how people perceive your brand on social media platforms like Facebook, Twitter, and TikTok. It goes beyond looking for mentions of your brand.

Reputation 108

Reputation Social Media HootSuite Sentiment 108

Firebelly

JANUARY 13, 2010

People log on to Facebook to interact with their friends and brands, NOT to be bombarded with with your conversations on another platform that dont apply to them. Im sure you wouldnt post a tweet stream or conversation as your status update. I compare it to blasting a radio when someone is trying to watch TV.

Syndication 101

Syndication MySpace Paid Search Social Media 101

Sprout Social

FEBRUARY 29, 2024

Knowing what’s trending improves your chances of going viral on the platform and reaching a massive audience with a single video. Streamlines reporting Analytics platforms make it easier to get the full scope of your account’s performance. Loomly offers tools for a variety of social media platforms, TikTok included.

Analytics 98

Analytics Tools Strategy Price 98