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What is brand monitoring and why is it important?

Sprout Social

There are more ways than ever for your audience to talk about you, but luckily, it’s never been easier to track your brand mentions through online brand monitoring and have a comprehensive understanding of how people feel about your brand. What is brand monitoring? Brand monitoring vs. social monitoring.

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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Social media managers are actually (slightly) happier working in the office rather than hybrid or remote.

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How to create a complaint management system to protect your brand reputation

Sprout Social

Mishandling complaints could harm your company even more than the complaint itself. From lost baggage to canceled trips, travel industry companies often deal with a lot of customer complaints. From lost baggage to canceled trips, travel industry companies often deal with a lot of customer complaints.

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How B2B Tech Marketing on Twitter is Changing (Research)

Webbiquity SMM

Twitter offers some specific capabilities (such as lists ) that make it uniquely valuable for B2B companies. But to maintain its value to B2B companies, the leadership at Twitter needs to recognize the worrisome trends and take corrective action. 90% of B2B software companies have Twitter accounts—but more than a third are inactive.

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Social Data Analysis: The Pros and Cons of Social Data

Oktopost

Deciding which key metrics to analyze can be challenging with endless social data available. You’ll want to choose metrics that align with your business goals for a complete 360º view of your customers and lead engagements on social. Analyzing the data Once your data is processed, your analysis can begin!

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How Do I Calculate Follower Growth Rate?

Keyhole.co

When tracking any social media metric, it’s best to think in terms of rates and percentages rather than raw numbers. Before we jump into follower growth rate calculators, let’s look at exactly what this metric is. A higher growth rate means your marketing team is on the right track, launching intuitive and engaging campaigns.

Metrics 52
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How To Calculate Follower Growth Rate For Instagram? (2023)

Keyhole.co

When tracking any social media metric, it’s best to think in terms of rates and percentages rather than raw numbers. Before we jump into follower growth rate calculators, let’s look at exactly what this metric is. A higher growth rate means your marketing team is on the right track, launching intuitive and engaging campaigns.