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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. The most-commonly used are Hootsuite (10.8%), Sprout Social (20.2%), and Buffer (13.9%). Budgets are growing.

Research 257
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Salesforce Social Studio Sunset: Everything You Need to Know

Hootsuite

Hootsuite does everything Social Studio does and more for a fraction of the cost. Plus, Hootsuite has a free Salesforce integration and many customer relationship management (CRM) tools to make your migration painless. It allows you to monitor mentions, keywords and hashtags, and track conversations across social media platforms.

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How B2B Tech Marketing on Twitter is Changing (Research)

Webbiquity SMM

Twitter offers some specific capabilities (such as lists ) that make it uniquely valuable for B2B companies. But to maintain its value to B2B companies, the leadership at Twitter needs to recognize the worrisome trends and take corrective action. 90% of B2B software companies have Twitter accounts—but more than a third are inactive.

B2B 154
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Top 7 Mention Alternatives For 2024

Keyhole.co

The brands that get it right do so by leveraging social monitoring and listening. Mention is a good example of a platform helping brands track and post to social media apps. This service is a big proponent of using AI-powered tools to help brands optimize their social media and online campaigns.

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29 Best Social Listening Tools To Stay Ahead Of Competition

Keyhole.co

There are tons of social listening tools out there and it’s hard to choose the one that’s right for your company. If you’re looking for a social media listening tool in particular—one that can track what people are saying about your brand—then you’ve come to the right place. Awario Awario is another popular brand monitoring tool.

Tools 84
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Social Mention Sentiment Analysis: A Comprehensive Guide For Marketers

Keyhole.co

Based on what you find, you can then respond quickly and effectively to control your brand narrative and take it in a different direction (if needed). You can reach out to media by yourself, hire a freelancer, or use a news sharing company (platform). The company made over $6 billion off that campaign within a year!

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Top 7 Mentionlytics Alternatives For 2024

Keyhole.co

Mentionlytics: A Bird’s-Eye View Mentionlytics is a social media monitoring and analysis tool that lets brands track mentions and watch for competitor performance. Mentionlytics makes use of advanced AI for social listening and brand monitoring. Are you wondering which plan would suit your social media monitoring needs?