Sprout Social

JANUARY 10, 2024

Mishandling complaints could harm your company even more than the complaint itself. From lost baggage to canceled trips, travel industry companies often deal with a lot of customer complaints. From lost baggage to canceled trips, travel industry companies often deal with a lot of customer complaints.

Reputation 102

Reputation System Brands Knowledge Base 102

Harp Interactive

JANUARY 12, 2010

This blog post is the second in the 2 part series on brand monitoring. In case you missed the first blog post, here is the link: Monitor Your Brand Online.

Trendrr 267

Trendrr TweetBeep Radian6 Conversation 267

Keyhole.co

FEBRUARY 3, 2024

Try to jot down the metrics of individual companies as well as take an average to see what the industry standard for market presence looks like. Sentiment analysis If you have the metrics down, the next task is to look at the sentiment around your brand. That’s to say, it can help you with brand monitoring.

Social Media 59

Social Media How To Metrics Sentiment 59

Harp Interactive

MARCH 9, 2010

While social media is liberating brands and opening up new grass-roots level channels for connecting with the consumers, it is also posing new challenges for companies in terms of managing and controlling all that free flowing external communication. Companies should set forth clear limits and a list of “don’ts”.

Guidelines 270

Guidelines Policies Social Media Brand Monitoring 270

Keyhole.co

APRIL 25, 2023

A higher growth rate means your marketing team is on the right track, launching intuitive and engaging campaigns. Contrast this with Company B which starts the month with 10,000 followers and gains 100. Create high-quality content: Your content should be visually appealing, informative, and engaging.

Instagram 52

Instagram How To Collaboration Hashtag 52

Oktopost

MARCH 7, 2022

Before the rise of social listening tools , B2B marketers would be completely reliant on hashtags and native search on social platforms to get a sense for what people were saying about brands. Many times, terms like social listening, social monitoring, and reputation management, are used interchangeably. Competitor Analysis.

B2B 155

B2B Sentiment Analysis Reputation 155

Harp Interactive

MAY 25, 2010

Sarah Evans outlines what to monitor in her post, HOW TO: Set up a free online monitoring system. In her article, she covers key terms to monitor including: You. The company name. Company CEO and/or executive team. Company spokespeople. I’ll add to the list with any branded products or services.

Social Media 241

Social Media Radian6 Tips Wiki 241

Keyhole.co

MARCH 6, 2024

Most people already know how to check engagement metrics like comments, likes, dislikes, shares, etc. Based on what you find, you can then respond quickly and effectively to control your brand narrative and take it in a different direction (if needed). The company made over $6 billion off that campaign within a year!

Sentiment 52

Sentiment Analysis Marketing Press Release 52

Oktopost

DECEMBER 22, 2019

Social listening also helps you keep tabs on the social media sentiment toward your company and products. Customers like responsive brands, and more than three quarters of consumers are more likely to buy from brands they follow on social media. Ten Great Brand Monitoring Tools. The Benefits of Listening.

Tools 116

Tools B2B Sentiment Notification 116

Oktopost

NOVEMBER 16, 2023

Your buyers are online, scrolling through their favorite platforms and engaging with your brand (and others). Their research and engagement can turn into precious data for your business. If your organization engages in employee advocacy , it would be at this step to remove or keep engagement metrics garnered by your employees.

Analysis 69

Analysis Data Sentiment Metrics 69

Keyhole.co

OCTOBER 24, 2022

A higher growth rate means your marketing team is on the right track, launching intuitive and engaging campaigns. For example, if Company A starts with 1000 followers and gains 100 followers in a month, they’ve achieved a growth rate of 10%. Contrast this with Company B that starts the month with 10,000 followers and gains 100.

Metrics 52

Metrics Analytics Analysis Hashtag 52

Sprout Social

MARCH 26, 2020

Tito’s employs brand monitoring and social listening to keep a pulse on its brand and industry, and became aware early of misinformation–that vodka was an adequate substitute for hand sanitizer–being proliferated on social. Alterra Mountain Company. Tito’s Vodka.

Brands 94

Brands Brand Monitoring Class Authentication 94

Keyhole.co

DECEMBER 13, 2023

The brands that get it right do so by leveraging social monitoring and listening. Mention is a good example of a platform helping brands track and post to social media apps. The tool helps brands understand their most successful posts, what people are engaging with, and how the competition is faring.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Keyhole.co

MARCH 9, 2023

There are tons of social listening tools out there and it’s hard to choose the one that’s right for your company. If you’re looking for a social media listening tool in particular—one that can track what people are saying about your brand—then you’ve come to the right place. Pricing: BrandMentions starts at $49 USD per month.

Tools 84

Tools Sentiment Hubspot Price 84

Hootsuite

FEBRUARY 24, 2023

It allows you to monitor mentions, keywords and hashtags, and track conversations across social media platforms. Hootsuite’s social listening tools offer the same brand monitoring capabilities and more to help inform strategy across your business. Take your engagement and reach to new heights with Hootsuite Amplify.

HootSuite 83

HootSuite Social Media Management Tumblr Hashtag 83

Webbiquity SMM

NOVEMBER 27, 2018

Marketers use Twitter to build interest and attendance before the event; to share the experience in real time and increase engagement during the event; and to connect attendees with related content (e.g., Watching these conversations can reveal chances to share content, engage in conversations, and capitalize on business opportunities.

Team 160

Team Marketing B2B Eventful 160

Keyhole.co

JUNE 19, 2023

It’s a place where businesses are sharing engaging content to grow their online presence and acceptance. billion people are engaged in various social platforms. is the best way to reach a large audience and engage them. is the best way to reach a large audience and engage them. Social media statistics show over 4.26

Social Media 52

Social Media UGC Content Loyalty 52

Keyhole.co

DECEMBER 15, 2023

So, running engaging campaigns can be daunting. But with an extensive online presence, many big brands convert their online reach into actionable engagement. They use software platforms like Mentionlytics, which helps brands capitalize on historical data analytics and social listening.

Sentiment 52

Sentiment Price Analysis HootSuite 52

Keyhole.co

MAY 16, 2023

The term “media monitoring” specifically is when you collect online tidbits that have mentioned a concerned topic. Basically, the process is all about keeping track of what people are saying about a company, brand, or product in the media. This way, you can run highly engaging campaigns and lure in more leads.

Tools 52

Tools Sentiment Analysis Metrics 52

Unmetric

JUNE 11, 2019

Unmetric is an AI-powered brand focused social media intelligence platform that helps companies gather reliable social media data to perform better on social. This means creating more engaging content, getting more certainty around your social strategy and automating those tedious tasks like reporting. G2Crowd Rating: 4.6.

Analytics 125

Analytics Tools Social Media Curation 125

Hootsuite

OCTOBER 28, 2019

Engagement metrics. Engagement : these metrics show how audiences are interacting with your content. Conversion : these metrics demonstrate the effectiveness of your social engagement. Consumer : these metrics reflect how active customers think and feel about your brand. Engagement metrics. Average Engagement Rate.

Metrics 112

Metrics Social Media CPM CPC 112

Unmetric

JULY 9, 2019

Brands use Twitter for a whole bunch of reasons. Be it product updates or engaging in industry-related conversations, it is the go-to network to increase brand visibility. This means creating more engaging content, getting more certainty around your social strategy, and automating those tedious tasks like reporting.

Analytics 72

Analytics Tools Twitter Hashtag 72

Unmetric

SEPTEMBER 9, 2019

Your content quality and campaign performance shouldn’t just be measured with engagement rates but also compared on how they stack up against your peers and your industry. Content engagement is an indicator of the impact your content is having. You can dissect which type of your posts garner more engagement and at what time.

Tools 85

Tools Hitwise Analysis Price 85

Keyhole.co

MAY 12, 2023

Keyword monitoring is when you keep track of certain brand-relevant or high-search volume keywords to see what people are searching for. Let’s say you have a company that sells video games. You can leverage keyword monitoring to see what games people are searching for the most. What are keyword monitoring tools?

Tools 52

Tools Strategy Marketing Analysis 52

Sprout Social

JUNE 15, 2020

” Chances are you’ve heard of GDPR or perhaps recall EU companies scrambling to become compliant with data and privacy regulations in May 2018. That said, ongoing compliance is required for companies looking to avoid fines and penalties. Is there a link between GDPR and social media? Is it working?

Social Media 130

Social Media Privacy Marketing Policies 130

Keyhole.co

SEPTEMBER 12, 2023

They can: Humanize your brand Enhance visibility and brand awareness Establish your brand as an industry expert Boost website traffic Generate better leads In short, it’s an inexpensive and highly effective channel to reach a larger audience in minutes and make a name for your brand.

Tools 52

Tools Social Media Curata Price 52

Josh S Peters

JANUARY 9, 2013

The content created for branding and awareness is often what gets shared more since they are typically more engaging and designed to be interesting and shareable on social networks which can give them a bump in the search results. Protect Brand Reputation. That is when you enter the land of hippies and gurus. Build Community.

Social Media 188

Social Media Reputation SEO Engineering 188

Keyhole.co

MAY 31, 2023

You want to see how you’re doing on social media compared to other clothing brands that target the same audience. So, look at your competitors’ social media profiles and compare things like the number of followers, the engagement rate (likes, comments, shares), and the type of content they’re posting.

Social Media 52

Social Media Strategy How To Analysis 52

Keyhole.co

OCTOBER 10, 2023

What people think and feel about your company, products, and services is your brand sentiment. In the absence of magical powers that can help you see into customers’ minds, brand sentiment allows you to dig deep into the mentions and messages that your brand receives to discover the underlying emotions that are being expressed.

Sentiment 52

Sentiment Analysis Brands How To 52

Keyhole.co

JANUARY 15, 2024

It’s easier than ever to call out individuals and companies for shady behaviors. Social listening tools scan websites, blogs, and social media platforms so that you can quickly find out if anyone is saying anything negative about your contact center management company, for example.

Sentiment 52

Sentiment How To Reputation Analysis 52

Webbiquity SMM

OCTOBER 13, 2010

Other than your company’s website, most mentions were likely in well-known online news sites or trade industry publication sites. This tool is fast, easy to use, and offers a useful set of filters for finding mentions of a company or topic in specific types of social interaction (e.g. Budget: Under $500 per month.

SM2 202

SM2 Vocus Alterian Radian6 202

Keyhole.co

MAY 30, 2023

Do they engage with their followers ? Here’s how you can do this: SWOT analysis: A SWOT analysis is a framework used to evaluate a company’s strengths, weaknesses, opportunities, and threats. You can also leverage Keyhole to track your competitor’s social media metrics , such as engagement rate , follower growth, and reach.

Analysis 52

Analysis How To Marketing Price 52

Firebelly

SEPTEMBER 3, 2010

4 Steps to Social Search Engine Optimization Success There are a lot of models and approaches to leveraging optimized content for discovery through search and how to develop social networks to engage customers and promote content. Chad Richards is Social Marketing Manager at Firebelly Marketing, a social media marketing agency.

Paid Search 184

Paid Search Engineering Flickr SMS 184

Saying It Social

JUNE 3, 2010

Using social media enables your company to reach a huge number of potential customers. Getting your name out there is incredibly important — studies suggest that people need to hear a company’s name at least seven times before they trust and respect it enough to become a customer. Are you using social media to grow your business?

Social Media 159

Social Media NoFollow Marketing Social Bookmarking 159

Firebelly

AUGUST 18, 2010

Learn how to make data-driven decisions about content by using Insights, launch "legal" contests and promotions via the Wildfire application, and create an engaging landing tab for your Page with Static FBML. Saturday, August 21 11:30 AM Online Reputation Management Duncan Alney Your reputation online can make or break you.

Paid Search 135

Paid Search Reputation SMS Conference 135

Firebelly

JULY 22, 2010

In my instance the company's policy, which is special to Firestone and not to the industry as a whole, stood in the way. The company was arrogant -- all but the social media manager who chimed in on my post. Posted by: Tonytellez | July 23, 2010 at 10:15 AM This reminds me of my Firestone story posted on Get Social PR.

Social Media 188

Social Media Paid Search SMS Syndication 188

Firebelly

OCTOBER 21, 2009

Does social media marketing fit your company's approach to business? Are you customers deeply engaged in your brand? Does your brand have engagement value - content vise? So social media marketing may be right for your company. Here's the highlights. Do you have a responsive way about you?

Social Media 100

Social Media Marketing Paid Search SMS 100