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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Social media managers are actually (slightly) happier working in the office rather than hybrid or remote.

Research 257
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19 Social Media Metrics That Really Matter—And How to Track Them

Hootsuite

What are social media metrics? If your boss asks you to talk data, take the opportunity to be a pro and go beyond the surface-level, “vanity” metrics—the likes and shares and retweets. This article identifies the social media metrics that really matter, why they’re important, and how to track them. Awareness metrics.

Metrics 112
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Salesforce Social Studio Sunset: Everything You Need to Know

Hootsuite

Hootsuite does everything Social Studio does and more for a fraction of the cost. It allows you to monitor mentions, keywords and hashtags, and track conversations across social media platforms. Hootsuite’s social listening tools offer the same brand monitoring capabilities and more to help inform strategy across your business.

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Media Monitoring 101: What It Is And How It Works[Tools Included]?

Keyhole.co

The term “media monitoring” specifically is when you collect online tidbits that have mentioned a concerned topic. Basically, the process is all about keeping track of what people are saying about a company, brand, or product in the media. Track the latest trends with Keyhole What metrics should you look at?

Tools 52
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29 Best Social Listening Tools To Stay Ahead Of Competition

Keyhole.co

There are tons of social listening tools out there and it’s hard to choose the one that’s right for your company. If you’re looking for a social media listening tool in particular—one that can track what people are saying about your brand—then you’ve come to the right place. Pro: Union Metrics has many easy-to-use analytics dashboards.

Tools 84
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Top 7 Mentionlytics Alternatives For 2024

Keyhole.co

Mentionlytics: A Bird’s-Eye View Mentionlytics is a social media monitoring and analysis tool that lets brands track mentions and watch for competitor performance. Mentionlytics makes use of advanced AI for social listening and brand monitoring. Professional and Advanced plans cost $399/month and $499/month, respectively.

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12 Best Social Media Automation Tools For The AI Age (2023)

Keyhole.co

Here, you get instant access to brand mentions across social, news, blogs, videos, etc. Moreover, it also offers brand tracking tools to help you monitor competitor performance. Mention Mention is another popular social listening tool with instant access to every conversation around your brand.

Tools 52