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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Affiliate sales support independent publishing. Here are 10 of the key findings from the report.

Research 257
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Salesforce Social Studio Sunset: Everything You Need to Know

Hootsuite

Social Studio supports publishing on Facebook, Twitter, LinkedIn, YouTube, Instagram, and Pinterest. It allows you to monitor mentions, keywords and hashtags, and track conversations across social media platforms. With some plans, you’ll also have to pay extra to publish on your social media networks. 1 Social Media Tool Create.

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How To Measure Share Of Voice On Social Media

Keyhole.co

Try to jot down the metrics of individual companies as well as take an average to see what the industry standard for market presence looks like. Sentiment analysis If you have the metrics down, the next task is to look at the sentiment around your brand. That’s to say, it can help you with brand monitoring.

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Three Things Twitter’s Marketing Team Needs to Do

Webbiquity SMM

BizBash , the leading publication for event professionals in North America, recently published its list of the Top 500 People in Events , in various categories such as agencies, audiovisual / lighting design, and event education. 18 (26%) have inactive accounts (anywhere from two months to more than two years with no new tweets).

Team 160
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5 Ways To Use Social Media Content For Customer Success

Keyhole.co

This allows them to enhance brand awareness, stimulate engagement, and foster a sense of community around the brand. It is a type of content form, including videos, photos, reviews, blogs, and social media posts that users create and features a brand or a product. Let’s check out the companies leveraging UGC.

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Brand Reputation Management: 10 Strategies to Avoid Damage

Hootsuite

candidates won’t work for a company with a bad rep. No wonder internationally beloved toy company Lego reported a 17% growth in 2022. Meanwhile, Wish , one of the brands that was featured lower on last year’s Axios-Harris poll, reported a net loss of $384 million that same year. Because it’s a candy company?

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The complete crisis management guide for marketing leaders

Sprout Social

A good number of companies aren’t prepared for a crisis like this. However, an effective crisis communication strategy can help your company plan for a worst case scenario and emerge with your reputation intact. This can snowball into reputational damage for the company that impacts revenue and customer trust.