Keyhole.co

FEBRUARY 3, 2024

Try to jot down the metrics of individual companies as well as take an average to see what the industry standard for market presence looks like. Sentiment analysis If you have the metrics down, the next task is to look at the sentiment around your brand. That’s to say, it can help you with brand monitoring.

Social Media 59

Social Media How To Metrics Sentiment 59

Sprout Social

MARCH 26, 2020

Tito’s employs brand monitoring and social listening to keep a pulse on its brand and industry, and became aware early of misinformation–that vodka was an adequate substitute for hand sanitizer–being proliferated on social. Alterra Mountain Company. Tito’s Vodka.

Brands 93

Brands Brand Monitoring Class Authentication 93

Keyhole.co

JUNE 19, 2023

This allows them to enhance brand awareness, stimulate engagement, and foster a sense of community around the brand. It is a type of content form, including videos, photos, reviews, blogs, and social media posts that users create and features a brand or a product. Let’s check out the companies leveraging UGC.

Social Media 52

Social Media UGC Content Loyalty 52

Webbiquity SMM

NOVEMBER 27, 2018

It’s an excellent platform for promoting events as well as engaging with others during the gathering, whether it’s a corporate-sponsored conference, a trade show, or some type of community involvement. Oreo famously got priceless PR coverage from its “You can still dunk in the dark” tweet during the 2013 Super Bowl.

Team 160

Team Marketing B2B Eventful 160

Hootsuite

FEBRUARY 24, 2023

It allows you to monitor mentions, keywords and hashtags, and track conversations across social media platforms. Hootsuite’s social listening tools offer the same brand monitoring capabilities and more to help inform strategy across your business. Create on-brand posts for your employees to share and send your message further.

HootSuite 83

HootSuite Social Media Management Tumblr Hashtag 83

Josh S Peters

JANUARY 9, 2013

Protect Brand Reputation. Over the years we have seen countless examples of how social media can make or break the reputation of a brand. A good PR push with the right influential bloggers and online personalities can have great impacts on what shows up about your company in the SERPs. Build Community. Build Community.

Social Media 188

Social Media Reputation SEO Engineering 188

Firebelly

SEPTEMBER 2, 2010

In today’s competitive environment, it takes a fierce marketing strategy to position your company and communities ahead of the competition; and this session will equip you to make-over your existing marketing plan into a Super Model of success. We look forward to seeing you in Dallas!

Social Media 190

Social Media Paid Search Reputation SMS 190

Oktopost

NOVEMBER 16, 2023

Track follower demographics such as location, company, gender, title, and industry to ensure you are attracting the right audience and to identify if any of your current followers are potential prospects. To tackle this, teams can bring local cultural experts and community insights to add context to regional social data.

Analysis 69

Analysis Data Sentiment Metrics 69

Saying It Social

JUNE 3, 2010

Own your brand’s social presence: If you don’t create official channels online, it’s only a matter of time before your customers/clients do it for you and create their own profiles and communities around your brand. It’s important to claim your brand name across all the major social media platforms.

Social Media 159

Social Media NoFollow Marketing Social Bookmarking 159

Unmetric

JULY 9, 2019

Unmetric is an AI-powered, brand-focused social media intelligence platform that helps companies gather reliable social media data to perform better on social. Socialert is an advanced Twitter analytics tool that comes with a goldmine of data to track your brand’s performance on Twitter. G2Crowd Rating: 4.2.

Analytics 72

Analytics Tools Twitter Hashtag 72

Firebelly

FEBRUARY 2, 2010

Digitalia | Indianapolis Social Media Marketing « 5 Social Marketing Stories You Need To Read | Main | Teens & Young Adults Prefer Facebook Over Blogs » February 02, 2010 Social Media & The Super Bowl Companies love to entertain us with their 30 second spots during the Super Bowl.

Social Media 100

Social Media Paid Search URL SMS 100

Keyhole.co

APRIL 26, 2023

Let’s take a look at the 9 metrics that every company should be measuring right now and the best tools to use. Monitor the people talking about you online and the kind of influence they have. Monitor who your top supporters are and encourage them to keep engaging with your brand.

Metrics 52

Metrics Social Media Tools Sentiment 52

Firebelly

AUGUST 18, 2010

Youll learn how to identify your content assets, use a push and pull approach, the social platforms that can work for you, a review of the monitoring tools, and see case studies of companies doing it right. You can find Firebelly speaking at the following sessions.

Paid Search 135

Paid Search Reputation SMS Conference 135

Firebelly

JULY 22, 2010

In my instance the company's policy, which is special to Firestone and not to the industry as a whole, stood in the way. The company was arrogant -- all but the social media manager who chimed in on my post. Posted by: Tonytellez | July 23, 2010 at 10:15 AM This reminds me of my Firestone story posted on Get Social PR.

Social Media 188

Social Media Paid Search SMS Syndication 188

Firebelly

FEBRUARY 26, 2010

The 10 Social Media Metrics Your Company Should Monitor By Nick ONeill While companies are starting to adopt Social Media for online marketing campaigns, and even letting employees participate, the question of ROI (Return on Investment) arises, along with doubts about what metrics to measure. But now what?

Feed Reader 100

Feed Reader Marketing Paid Search Metrics 100

Keyhole.co

DECEMBER 26, 2022

In a similar way, the irony of having the “How to Be Single” actress give dating advice, allowed the brands to advertise Cuff Day in a fun, unexpected way. Much more than the average engagement that all these companies get on the platform. In this program, ASOS partners with 29 influencers who have distinctive looks and communities.

Influencer 52

Influencer Campaign Instagram Data 52

Visually SM

OCTOBER 20, 2014

Smart businesses know that social media is a power to be reckoned with: social media channels create a direct line of communication between your company and consumers, and they give anyone with an Internet connection instant access to the latest buzz around your products or services. Social Mention.

Social Media Management 100

Social Media Management Tools Social Media HootSuite 100

Keyhole.co

NOVEMBER 4, 2020

Pro: You can search the Internet for specific conversations about your brand, segment those conversations into categories and analyze them to spot out critical information. Con: Brandwatch can be quite technical for someone who is new to brand monitoring tools and the query structure can be tedious. BrandMentions.

Analytics 105

Analytics Social Media Tools Price 105

Sprout Social

APRIL 15, 2024

A good number of companies aren’t prepared for a crisis like this. However, an effective crisis communication strategy can help your company plan for a worst case scenario and emerge with your reputation intact. This can snowball into reputational damage for the company that impacts revenue and customer trust.

Press Release 89

Press Release Banking Reputation Marketing 89

Keyhole.co

FEBRUARY 13, 2022

Pro: You can search the Internet for specific conversations about your brand, segment those conversations into categories, and analyze them to spot out critical information. Con: Brandwatch can be quite technical for someone new to brand monitoring tools and the query structure can be tedious. BrandMentions.

Analytics 52

Analytics Social Media Tools Price 52

Buffer Social

FEBRUARY 9, 2017

Social listening – Do you need social listening/brand monitoring capabilities? After spending a few hours sifting through all of it, here are the 5 most useful links I found from marketers and communities I admire: 5 Social Media Management Tools to Save Time by Social Media Examiner. Will this tool help you measure those?

Social Media 40

Social Media Tools Marketing How To 40

Webbiquity SMM

APRIL 12, 2022

If your company maintains a social media presence, you should have a policy for using and navigating this channel. That will help protect your brand image and preserve your corporate reputation. Confidentiality guidelines: These govern the use of company and user data. Check what blogs and articles are saying about your brand.

Social Media 189

Social Media Policies How To Guidelines 189

The Way of the Web

MARCH 3, 2012

Or I do: Writing, Journalism, Blogging, Natural SEO, Paid SEO, PPC, Content Marketing, Social Media Marketing, Training, Tutoring, Affiliate Management, Community Management, Analytics, Either way, it means I should need the world’s biggest business cards. I manage affiliate campaigns for other people. I don’t. It's me.

Project 40

Project SEO Reputation Training 40

Webbiquity SMM

SEPTEMBER 12, 2011

9 Ways B2B Companies Can Use Location Based Services by Social Media B2B. He lists nine steps its imperative for companies to take in order to “build enough social karma (yes, I said karma) to facilitate things like guest posting opportunities, retweets, likes, etc.&#. Social Media Strategy and Best Practices.

Social Media 257

Social Media Trendrr SM2 Alterian 257

Sprout Social

DECEMBER 20, 2023

Oktopost Oktopost touts itself as a tool best suited for B2B companies looking for a full social engagement suite. Additionally, Oktopost puts an emphasis on their brand safety features. Their “banned keywords” function assures everyone is adhering to brand voice and company standards. Source: Buffer) 4.

HootSuite 108

HootSuite Brands Price Collaboration 108

Webbiquity SMM

JANUARY 9, 2012

Twitter users are twice as likely to purchase from companies they follow than are Facebook users. Community manager Jen Lopez explains how SEOmoz increased its total Twitter followers by 250% to over 27,000 people. Hint: it helps to have a community manager. The Right Way to Build Brand(s) via Twitter by iMedia Connection.

Tools 201

Tools Twitter Tips B2B 201

Webbiquity SMM

SEPTEMBER 22, 2015

Based on one of his conference presentations, Ian Anderson Gray showcases seven tools “that can help you be more effective and efficient” at managing your social media marketing activities, such as Friends+Me (which is “similar to Buffer but allows you to repost to your Google+ profiles, pages, communities and collections.

Review 100

Review Tools Social Media HootSuite 100

Webbiquity SMM

FEBRUARY 13, 2017

However—96% of the people who discuss brands online do not follow those brands’ owned profiles. That means if you are only monitoring your brand’s social media accounts, you’re missing most of the social conversation about your company, products, and services. ” — MarketingLand. 9) Mention.

Tools 207

Tools Social Media Netvibes Sample 207

Webbiquity SMM

APRIL 20, 2021

The top reason (56%) that people give for unfollowing brands is “poor customer service.” ” Another 29% unfollow because companies ignore brand mentions and comments. Just 10-20% should be promotional or drive followers to take some type of action that helps the brand.

B2B 222

B2B Social Media Vimeo Brands 222