Harp Interactive

JANUARY 12, 2010

This blog post is the second in the 2 part series on brand monitoring. In case you missed the first blog post, here is the link: Monitor Your Brand Online. Blogdigger. Google Blog search. Technorati. BlogPulse Conversation Tracker. Blogpulse Trends. Ubervu (beta). Web Page Changes. WatchThatPage.com. Twitter Search.

Trendrr 267

Trendrr TweetBeep Radian6 Conversation 267

Webbiquity SMM

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Marketers, PR professionals, bloggers, and journalists have traditional been heavy users. Case in Point: Event Marketing. What can Twitter do from a marketing perspective? Lots of things. Remind People How Useful It Is.

Team 160

Team Marketing B2B Eventful 160

Harp Interactive

JANUARY 6, 2010

One of the main objectives for all social media marketing initiatives for a brand is to “ navigate the narrative&#. Social media monitoring is the somewhat new but indispensable tool that all serious marketers should use in order to keep track of what people are saying about their brand, their products and their competitors.

Brands 307

Brands Brand Monitoring Reputation Press Release 307

Keyhole.co

APRIL 25, 2023

A higher growth rate means your marketing team is on the right track, launching intuitive and engaging campaigns. Use relevant hashtags: Hashtags help more audiences discover your content, so use relevant hashtags in your posts. You can even download and share them as reports for marketing ROI overview.

Instagram 52

Instagram How To Collaboration Hashtag 52

Oktopost

NOVEMBER 16, 2023

Discover what interests them, the content they enjoy seeing, their pain points and frustrations. Ultimately, brands can leverage social data to optimize marketing strategies, manage reputation, foster better customer relationships, and sustain profitable growth. But this process comes with its own set of challenges.

Analysis 69

Analysis Data Sentiment Metrics 69

Hootsuite

FEBRUARY 24, 2023

Salesforce Marketing Cloud Social Studio is a tool for managing, scheduling, and tracking social media posts across multiple social platforms. Like Hootsuite, Social Studio lets you plan and measure the performance of both paid and organic social marketing campaigns. Free 30-Day Trial What is Salesforce Social Studio?

HootSuite 83

HootSuite Social Media Management Tumblr Hashtag 83

Keyhole.co

NOVEMBER 13, 2023

Who could have guessed that a catchy jingle and a fifteen-second skit could revolutionize brand visibility in today’s digital marketing space? With an astounding 2 billion downloads , TikTok has transformed from a fun, spirited app into a substantial player in brand marketing and monetization.

SEO 52

SEO Content Hashtag Trends 52

Keyhole.co

FEBRUARY 3, 2024

It also indicates how often customers turn towards your brand when discussing trends, ideas, and insights in your industry. If you were to visualize it, it might look something like the market share graphic below: ( Image Source ) Why is measuring share of voice important? also indicate your share of voice on social media.

Social Media 59

Social Media How To Metrics Sentiment 59

Keyhole.co

SEPTEMBER 12, 2023

Every growth-focused business today needs a thriving social media presence, from small local businesses to big brand names. billion people , social networking sites are a goldmine of sales and marketing opportunities. Keyhole Social media marketing is much more than fun posts and replying to comments.

Tools 52

Tools Social Media Curata Price 52

Keyhole.co

DECEMBER 15, 2023

Mentionlytics: A Bird’s-Eye View Mentionlytics is a social media monitoring and analysis tool that lets brands track mentions and watch for competitor performance. Mentionlytics makes use of advanced AI for social listening and brand monitoring. Pricing: Brand24 has 4 pricing plans: Individual, Team, Pro, and Enterprise.

Sentiment 52

Sentiment Price Analysis HootSuite 52

Keyhole.co

MARCH 9, 2023

Here’s a full roundup of the top social listening tools for marketers and agencies, updated for 2020: 1. Keyhole Keyhole helps marketers measure the impacts of their marketing campaigns. HubSpot HubSpot is an all-in-one stack of marketing, sales, and service tools.

Tools 84

Tools Sentiment Hubspot Price 84

Oktopost

DECEMBER 22, 2019

In an interpersonal scenario, active listening means you’re really trying to understand the person speaking to you, and it’s no different when we’re talking about social media marketing. Keeping an eye out for mentions and Google Alerts and the like is just social media monitoring, and you can miss out on a lot of nuance and context.

Tools 116

Tools B2B Sentiment Notification 116

Keyhole.co

JUNE 19, 2023

Leveraging user-generated content (UGC) No wonder, modern businesses are including social in their revenue marketing and customer success strategies. This allows them to enhance brand awareness, stimulate engagement, and foster a sense of community around the brand. Bonus: You can add campaign hashtags and keywords to Keyhole.

Social Media 52

Social Media UGC Content Loyalty 52

Unmetric

JULY 9, 2019

You get valuable insights into your follower growth, competitor analysis, and much more to help you make better marketing decisions. In this article, we’ve rounded up the best analytics tools that offer an array of features to help you increase brand visibility and fine-tune your Twitter strategy. Pricing: $9.95 – $49.95

Analytics 72

Analytics Tools Twitter Hashtag 72

Direct Marketing Observations

JUNE 21, 2010

I was pulling some info about tomorrow’s # hashtag social media host Shel Holtz when I came across a video on his Posterous page about Gatorade’s brand monitoring war room. The video is well done and I love how they are investing time and effort in polishing and managing the brand via a social media war room.

Posterous 131

Posterous Brand Monitoring Hashtag Hosting 131

Buffer Social

NOVEMBER 6, 2016

In a world where customer service is becoming the new marketing – understanding how to find, monitor and respond to social mentions is a great skill for marketers to develop. It can help to shape your marketing strategy, too! What platforms are best for monitoring conversations and how it works. Sound Cloud.

Influencer 91

Influencer Strategy Tweetdeck Marketing 91

Hootsuite

JUNE 22, 2020

Caring for your brand means embracing the art and science of brand monitoring. Luckily for anyone interested in brand monitoring, it’s never been easier to observe, analyze and optimize the conversation around your brand. What is brand monitoring? Brand monitoring vs. social media monitoring.

Brand Monitoring 141

Brand Monitoring Tools Brands HootSuite 141

Keyhole.co

MAY 16, 2023

Media monitoring is beneficial for individuals and big brands alike because it allows them to track and analyze mentions of their brand, competitors, and industry keywords across various media channels, including social media, news outlets, blogs, and forums. This way, you can compete better in the stifling brand race.

Tools 52

Tools Sentiment Analysis Metrics 52

Keyhole.co

OCTOBER 10, 2023

Brand sentiment analysis is a technique that leverages artificial intelligence, machine learning, natural language processing, and named entity recognition to measure and interpret people’s thoughts, opinions, and feelings about your company. The brand’s net positive sentiment dropped from 23% to -4%.

Sentiment 52

Sentiment Analysis Brands How To 52

Keyhole.co

DECEMBER 1, 2020

Top Hashtag Analytics Tools for 2021 – Updated in December 2020. In a world with an overflow of information, setting up a social media marketing can be just the beginning of a complex process. It involves consistently monitoring and evaluating your audience’s needs and preferences. Hashtags and Their Significance.

Hashtag 106

Hashtag Analytics Tools Price 106

Firebelly

JANUARY 14, 2010

Digitalia | Indianapolis Social Media Marketing « We Interrupt This Lifecast: Syndication Overload (Part 1) | Main | Social Media Weekly Roundup 1/11-1/15 » January 14, 2010 4 Ways To Celebrate MLK Day With Social Media Originally posted on January 16, 2009. Your comment has not yet been posted. Martin Luther King, Jr.

Social Media 118

Social Media Syndication Flickr Paid Search 118

Keyhole.co

JULY 20, 2023

Most of the social media monitoring tools out there come with a pricey tag, making it seem like a luxury. Yes, Google Alerts is that free tool that has become the first choice for many marketers out there, especially newbies to the monitoring world. Analyze sentiment analysis to understand how the world feels about your brand.

Industry 52

Industry News Google Brands 52

Unmetric

SEPTEMBER 9, 2019

If, however, you’re a modern-day marketer, you can put away the fake nose and mustache because all you need is a computer and an internet connection. It’s also not so fun to analyze, but ultimately it is crucial to have competitive intelligence as part of your marketing strategy. Oh, and some tools to do the job.

Tools 85

Tools Hitwise Analysis Price 85

Keyhole.co

OCTOBER 31, 2022

In a world with an overflow of information, setting up social media marketing can be just the beginning of a complex process. It involves consistently monitoring and evaluating your audience’s needs and preferences. Without the use of hashtags, monitoring and evaluating your efforts is worse than finding a needle in a haystack.

Hashtag 52

Hashtag Analytics Tools Price 52

Firebelly

JANUARY 13, 2010

It allows you to update your Facebook status from Twitter, but you can choose which tweets you want to syndicate by ending the tweet with the hashtag #fb. If they're going to steal the standard, they should incorporate the entire technology, including @symbols and #hashtags. Your comment has not yet been posted.

Syndication 101

Syndication MySpace Paid Search Social Media 101

Firebelly

OCTOBER 26, 2009

Thats marketing 101. Remember, a great portion of Twitter's users are not marketers. The "Successful Meetings" and "Event Marketer" magazines have articles regularly in them about the adoption of Twitter by conventions and event planners. #4-Twitter The audience. Most of them just want to be heard.

Paid Search 107

Paid Search YouTube Eventful Twitter 107

Hootsuite

MAY 16, 2023

Social media reputation management is the practice of observing and shaping how people perceive your brand on social media platforms like Facebook, Twitter, and TikTok. Each post, Tweet, TikTok, comment, or review that mentions your brand adds another brick to your reputational foundation. That’s where social listening comes in.

Reputation 108

Reputation Social Media HootSuite Sentiment 108

Hootsuite

JUNE 29, 2023

View this post on Instagram A post shared by The Hershey Company (@hersheycompany) How can you brand give back and participate? How can your brand be generous and helpful to everyone else? Respond to comments with respect and warmth. You can filter posts by account, keyword, hashtags, and even location.

Reputation 106

Reputation Strategy Brands HootSuite 106

Keyhole.co

OCTOBER 21, 2023

You’re in for a treat, whether you’re an experienced marketing manager, social media manager, dedicated brand manager, or just someone eager to increase their expertise in this field. Social media monitoring: What is it? Customer insights The key to successful marketing is to comprehend your target audience.

Social Media 52

Social Media Sentiment Reputation Analysis 52

Keyhole.co

MAY 19, 2023

You can just imagine the wild rides Tesla investors take when Elon Musk’s tweets move markets and affect the firm’s image. It has already happened to such brands as Pepsi, Samsung, Google, KFC, Starbucks, Uber… And this list could go on and on. It was one of the hashtag failures that could potentially hurt the company’s reputation.

Reputation 52

Reputation Brand Monitoring Exercises Team 52

Hootsuite

JULY 17, 2023

For beginners, there’s Hootsuite Streams , which tracks brand mentions, keywords and hashtags on multiple platforms, all in one place. It’s a tool to help you effortlessly bridge the gap between brand monitoring, social media engagement and customer service — and manage all of your social media messages in one place.

Reputation 71

Reputation Tools HootSuite Sentiment 71

Keyhole.co

APRIL 26, 2023

Number of Social Media Followers The number of social media followers is one of the many metrics that some marketers tend to dismiss as a vanity metric. Impressions give you insight into the number of people who saw your posts even if they didn’t click, comment, or engage with that post in any other way.

Metrics 52

Metrics Social Media Tools Sentiment 52

Keyhole.co

NOVEMBER 4, 2020

You probably have an amazing marketing team but unless you have a team of data scientists tracking and analyzing all your social data, you will miss the key insights necessary to elevate your brand. Helping you put your brand in front of the right audience at a the right time. Monitoring your brand online has never been easier.

Analytics 105

Analytics Social Media Tools Price 105

Sprout Social

JANUARY 5, 2023

Which types of marketing messages really resonate. Brands are often guessing and not listening. . Through strategic social listening, brands can analyze customer conversations at scale. The end result is a more meaningful and effective social media marketing strategy. . Social monitoring vs. social listening.

Social Media 82

Social Media Sentiment Hashtag Analysis 82

Keyhole.co

MAY 12, 2023

This includes your social media profiles, blog posts, comments on other posts, and anything else that might appear when someone searches for your brand name. Protect your brand image Monitoring your online reputation can help you protect your brand image. What is online reputation management?

Reputation 52

Reputation Tools Sentiment Review 52

Keyhole.co

MARCH 4, 2024

These targets allow every organization member to understand exactly what its marketing tactics aim to accomplish. For example, increasing brand awareness is among the top priorities for social media marketers. While most people can grasp the concept of brand awareness, what does it actually mean in terms of goals?

Examples 52

Examples Social Media How To GPS 52

Sprout Social

DECEMBER 20, 2023

According to The Sprout Social Index™ , 81% of marketers already say AI has had a positive impact on their work. Between new platforms and new innovations, there’s a lot keeping marketers on their toes—and their schedules full. Hootsuite is a major player in the social media marketing platform space. The takeaway?

HootSuite 108

HootSuite Brands Price Collaboration 108