Keyhole.co

FEBRUARY 3, 2024

Share of voice, also known as SOV, is a unit of measurement to find out how much authority you have when it comes to industry discussions. It also indicates how often customers turn towards your brand when discussing trends, ideas, and insights in your industry. That’s to say, it can help you with brand monitoring.

Social Media 59

Social Media How To Metrics Sentiment 59

Keyhole.co

MARCH 9, 2023

To make your search for the right social listening tool easier, we’ve compiled a huge list of the best tools in the industry, including research on the pros and cons of each tool. Keyhole Keyhole helps marketers measure the impacts of their marketing campaigns. Con: The Standard pricing tier has limited social listening features.

Tools 84

Tools Sentiment Hubspot Price 84

Harp Interactive

JULY 27, 2009

Below I’ve listed some of the top 10 reasons why all businesses, no matter how big or small, no matter what your industry, should be on Twitter. Product Launch/Testing Twitter is an excellent tool to test the waters for a new product, seek advise on a product, service, ad campaign or to announce a new product with links to the details.

Twitter 244

Twitter Brand Monitoring Engineering SEO 244

Harp Interactive

JULY 27, 2009

Below I’ve listed some of the top 10 reasons why all businesses, no matter how big or small, no matter what your industry, should be on Twitter. Product Launch/Testing Twitter is an excellent tool to test the waters for a new product, seek advise on a product, service, ad campaign or to announce a new product with links to the details.

Twitter 244

Twitter Brand Monitoring Engineering SEO 244

Oktopost

NOVEMBER 30, 2023

For instance, if your team recently initiated an advertising campaign on Instagram, it’s essential to examine how many users clicked through to your website from this specific campaign. Medium: Specifies the particular campaign type responsible for the incoming traffic, like social media.

Forums 62

Forums Reddit Analytics Sentiment 62

Keyhole.co

MAY 12, 2023

But did you ever wonder how the best industry leaders always seem to conjure a vital issue to address? Their undisputed secret lies in keyword monitoring tools. Yes, you will be astonished to know that keyword monitoring is not just a spying technique but your ticket to boost your branding, sales, and revenue.

Tools 52

Tools Strategy Marketing Analysis 52

Oktopost

NOVEMBER 16, 2023

Track follower demographics such as location, company, gender, title, and industry to ensure you are attracting the right audience and to identify if any of your current followers are potential prospects. If your strategy includes paid ads , analyze campaign metrics to optimize performance and budget allocation.

Analysis 69

Analysis Data Sentiment Metrics 69

Keyhole.co

MAY 16, 2023

Media monitoring is beneficial for individuals and big brands alike because it allows them to track and analyze mentions of their brand, competitors, and industry keywords across various media channels, including social media, news outlets, blogs, and forums. Media monitoring will do that.

Tools 52

Tools Sentiment Analysis Metrics 52

Sprout Social

MARCH 10, 2017

Despite its in-the-moment nature, having a defined Instagram strategy is imperative for brands. In fact, research shows that 65% of the top performing posts feature products, and 7 out of 10 hashtags included in captions are branded. Tracking and Monitoring Campaigns. Benchmarking Success with Key Metrics.

Report 101

Report Instagram Hashtag Metrics 101

Keyhole.co

DECEMBER 15, 2023

So, running engaging campaigns can be daunting. But with an extensive online presence, many big brands convert their online reach into actionable engagement. They use software platforms like Mentionlytics, which helps brands capitalize on historical data analytics and social listening.

Sentiment 52

Sentiment Price Analysis HootSuite 52

Oktopost

JULY 18, 2023

Unlike social media monitoring, which is a more passive process of keeping a tab on your own brand mentions (tags, for instance), social listening is proactive. Social listening is key to informing your brand’s understanding of customers and leads. It Tells You What They Want What do your customers want? What do they want?

B2B 62

B2B ROI Social Media Sample 62

Hootsuite

JUNE 22, 2020

Caring for your brand means embracing the art and science of brand monitoring. Luckily for anyone interested in brand monitoring, it’s never been easier to observe, analyze and optimize the conversation around your brand. What is brand monitoring? Brand monitoring vs. social media monitoring.

Brand Monitoring 141

Brand Monitoring Tools Brands HootSuite 141

Unmetric

SEPTEMBER 9, 2019

Your content quality and campaign performance shouldn’t just be measured with engagement rates but also compared on how they stack up against your peers and your industry. Industry benchmarks give you a comprehensive look at the position of your brand in your industry and how you stack up against them.

Tools 85

Tools Hitwise Analysis Price 85

Keyhole.co

SEPTEMBER 12, 2023

They can: Humanize your brand Enhance visibility and brand awareness Establish your brand as an industry expert Boost website traffic Generate better leads In short, it’s an inexpensive and highly effective channel to reach a larger audience in minutes and make a name for your brand.

Tools 52

Tools Social Media Curata Price 52

Keyhole.co

DECEMBER 13, 2023

Add to the mix the ever-changing trends, you realize you need a robust social media strategy to run successful online campaigns. The brands that get it right do so by leveraging social monitoring and listening. Mention is a good example of a platform helping brands track and post to social media apps.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Sprout Social

MARCH 26, 2020

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy.

Brands 93

Brands Brand Monitoring Class Authentication 93

Sprout Social

FEBRUARY 13, 2019

Being integrated alongside industry leading publishing and engagement tools means you can quickly turn insight into action to capture identified opportunities. In addition, take your day-to-day brand monitoring a step further and turn it into brand analysis. All the functionality you need, under one roof.

Authentication 101

Authentication Analysis Sentiment Tumblr 101

Keyhole.co

JANUARY 15, 2024

Imagine you’ve partnered with what appeared to be a solid influencer for your marketing campaign, but soon after you launch, some unsavory tweets from the past emerge that show your values really don’t align. Take time to collate the keywords specific to your industry. What can you do? That’s where a solid escalation plan comes in.

Sentiment 52

Sentiment How To Reputation Analysis 52

Hootsuite

FEBRUARY 24, 2023

Like Hootsuite, Social Studio lets you plan and measure the performance of both paid and organic social marketing campaigns. It allows you to monitor mentions, keywords and hashtags, and track conversations across social media platforms. Create on-brand posts for your employees to share and send your message further.

HootSuite 83

HootSuite Social Media Management Tumblr Hashtag 83

Unmetric

JULY 9, 2019

Brands use Twitter for a whole bunch of reasons. Be it product updates or engaging in industry-related conversations, it is the go-to network to increase brand visibility. In addition to that, the tool also tracks the engagement score of hashtags used in your tweets, brand campaigns, and retweets.

Analytics 72

Analytics Tools Twitter Hashtag 72

Keyhole.co

JUNE 19, 2023

This campaign generated a lot of buzz, creating a sense of community among Starbucks patrons and resulting in a lot of free publicity for the company spotlighting customer success. Bonus: You can add campaign hashtags and keywords to Keyhole. Track your campaign specifics with Keyhole 2.

Social Media 52

Social Media UGC Content Loyalty 52

Keyhole.co

MAY 3, 2023

Using a hashtag tool, you’ll be able to track how your campaign performed but also uncover key findings about your audience and your competitors. You should always aim to prove the effectiveness of your marketing campaigns. Skincare brand Drunk Elephant uses the #TheLittles hashtag to showcase their travel-sized products.

Hashtag 52

Hashtag Social Media Sentiment How To 52

Unmetric

JUNE 11, 2019

Using the tool’s hashtag tracker you can discover the most engaging hashtags used by your brand. You can also benchmark your social media performance with competitors from the same industry. You can filter the results further based on industry and geography. Pricing: Starting from $1000 per month to monitor 30 brand profiles.

Analytics 125

Analytics Tools Social Media Curation 125

Keyhole.co

MAY 30, 2023

Oftentimes, you see a handful of players dominating a particular industry despite having so many brands offering the same thing. How to identify competitors in your industry? Here’s a step-by-step guide to identifying your competitors in your industry: 1. Did you hit the plateau of customer acquisition?

Analysis 52

Analysis How To Marketing Price 52

Hootsuite

OCTOBER 28, 2019

STEP 2 : Determine the reporting period your organization wants tied to brand awareness. Note : A brand monitoring tool makes it easier to track every time someone mentions you on social media, with or without an @mention. Audience Growth Rate measures the speed at which your brand’s following increases on social media.

Metrics 112

Metrics Social Media CPM CPC 112

Idaconcpts

AUGUST 16, 2013

So the solution is to take more control over your brand. Build channels for users to discuss your brand, monitor that feedback, respond when necessary and most importantly build character for your business. Aside from the company blog, press releases work well to celebrate industry awards your company receives.

Press Release 145

Press Release Domain Name Case Study Social Media Management 145

agora pulse

NOVEMBER 8, 2016

With over 100 themes, BigCommerce claims to increase your revenue by 28% per year which is twice the industry average. The most important thing you can do right now is to plan ahead because last minute campaigns just won’t hit the mark. Brand monitoring. Plan ahead. Use Facebook Carousel. Don’t worry! Email marketing.

Facebook 90

Facebook Instant Messaging SMS Campaign 90

Idaconcpts

AUGUST 22, 2014

So the solution is to take more control over your brand. Build channels for users to discuss your brand, monitor that feedback, respond when necessary and most importantly build character for your business. Aside from the company blog, press releases work well to celebrate industry awards your company receives.

Press Release 124

Press Release Domain Name Case Study Social Media Management 124

Oktopost

DECEMBER 22, 2019

You might also discover influencers in your market and industry while they’re just starting to make a name for themselves, giving you the chance to develop beneficial relationships with trusted voices. Ten Great Brand Monitoring Tools.

Tools 116

Tools B2B Sentiment Notification 116

Firebelly

JULY 1, 2010

  This hasn’t gone unnoticed by thestruggling television industry. Over the past several years, almost every major TV networkhas developed an online presence. Many of them offer streaming videos and oftenfull-length episodes on their websites. This prevents automated programs from posting comments. Having trouble reading this image?

MySpace 140

MySpace Paid Search SMS Syndication 140

Keyhole.co

OCTOBER 10, 2023

In the absence of magical powers that can help you see into customers’ minds, brand sentiment allows you to dig deep into the mentions and messages that your brand receives to discover the underlying emotions that are being expressed. Ready to start tracking your brand mentions and analyzing the sentiments behind them?

Sentiment 52

Sentiment Analysis Brands How To 52

Firebelly

FEBRUARY 10, 2010

Attendees will gain first-hand experience using new media tools and social media applications, tools, and services from some if the top experts in the industry. The first item of business? Create a promotional video for their inaugural Social Media Optimization Summits where people can See It. Having trouble reading this image?

Social Media 100

Social Media Paid Search SMS Syndication 100

Firebelly

FEBRUARY 24, 2010

The insurance industry has the most Twitter accounts (13). This represents a six percent increase over the 2008 study. 86% of these blogs (93) link directly to a corporate twitter account, a 300% increase over the 2008 study. The number one ranked company, Exxon Mobil, does not have a Twitter account. Having trouble reading this image?

Social Media 165

Social Media Twitter Paid Search Study 165

Firebelly

JULY 22, 2010

In my instance the company's policy, which is special to Firestone and not to the industry as a whole, stood in the way. Posted by: Tonytellez | July 23, 2010 at 10:15 AM This reminds me of my Firestone story posted on Get Social PR. The service was questionable. This prevents automated programs from posting comments. View an alternate.

Social Media 188

Social Media Paid Search SMS Syndication 188

Firebelly

FEBRUARY 26, 2010

Facebook Secures Patent for News Feed By Ben Parr A new patent awarded to Facebook this week could have some big implications for the entire social media industry. How do you know how effective your social media campaigns are if you’re not measuring any metrics, let alone an overall ROI? Having trouble reading this image?

Feed Reader 100

Feed Reader Marketing Paid Search Metrics 100

Firebelly

MARCH 5, 2010

Social Capital: The Currency of the Social Economy By Brian Solis Like any form of capital, Social capital rises and falls with the market and the individual to which it’s governed by the state of the industry and affected by the state of corresponding affairs. This prevents automated programs from posting comments. View an alternate.

Feed Reader 100

Feed Reader Marketing Social Capital Paid Search 100

Keyhole.co

NOVEMBER 13, 2023

Competitive analysis: Look at successful competitors in your industry. Providing in-depth analytics and real-time tracking of hashtags, keywords, and URLs, Keyhole equips you with rich insights about audience engagement and campaign performance. Monitor what works and doesn’t.

SEO 52

SEO Content Hashtag Trends 52