Harp Interactive

JANUARY 6, 2010

One of the main objectives for all social media marketing initiatives for a brand is to “ navigate the narrative&#. Social media monitoring is the somewhat new but indispensable tool that all serious marketers should use in order to keep track of what people are saying about their brand, their products and their competitors.

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Brands Brand Monitoring Reputation Press Release 307

Harp Interactive

JANUARY 12, 2010

This blog post is the second in the 2 part series on brand monitoring. In case you missed the first blog post, here is the link: Monitor Your Brand Online. Twitter Search. Google Blog search. Technorati. BlogPulse Conversation Tracker. Blogpulse Trends. Ubervu (beta). Web Page Changes. WatchThatPage.com.

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Trendrr TweetBeep Radian6 Conversation 267

Webbiquity SMM

JANUARY 23, 2024

Social listening, and more broadly online brand monitoring, is essential. How to Use Social Listening to Retain More Customers Social media monitoring is no longer just an add-on element in social media marketing , but a must-have process to monitor the pulse of customer preferences. Monitor brand mentions.

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Sentiment How To Analysis Trends 142

Harp Interactive

JULY 27, 2009

The uses and benefits of Twitter are growing and expanding everyday. Below I’ve listed some of the top 10 reasons why all businesses, no matter how big or small, no matter what your industry, should be on Twitter. Search Engine Optimization (SEO) The real name of a Twitter account is indexed by Google, along with each tweet.

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Twitter Brand Monitoring Engineering SEO 244

Harp Interactive

JULY 27, 2009

The uses and benefits of Twitter are growing and expanding everyday. Below I’ve listed some of the top 10 reasons why all businesses, no matter how big or small, no matter what your industry, should be on Twitter. Search Engine Optimization (SEO) The real name of a Twitter account is indexed by Google, along with each tweet.

Twitter 244

Twitter Brand Monitoring Engineering SEO 244

Webbiquity SMM

JANUARY 24, 2023

Elon Musk acquired Twitter, prompting concern among some advertisers and a freak-out among some users even as daily user growth hit all-time highs. This year, in an effort to put out more authentic and organic-looking content, companies are stepping up to collaborate with smaller content creators to help generate brand awareness and loyalty.

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Advertising Social Media Strategy Authentication 238

Unmetric

JULY 9, 2019

Brands use Twitter for a whole bunch of reasons. Be it product updates or engaging in industry-related conversations, it is the go-to network to increase brand visibility. Twitter analytics tools give you key data points that are helpful in calculating your social ROI. Now, how cool is that? G2Crowd Rating: 4.2.

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Analytics Tools Twitter Hashtag 72

Keyhole.co

MARCH 6, 2024

There are so many brands and influencers, all vying for the attention of their target audience. But when was the last time you actually went to see what people have to say about your brand? For example, typing “Nestle” into X (formerly Twitter) search will bring up more instances of negative brand mentions than positive ones.

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Sentiment Analysis Marketing Press Release 52

Firebelly

JULY 9, 2010

Digitalia | Indianapolis Social Media Marketing « Fridays Fun Online Finds | Main | Coleman Campsite: The Original Social Networking Site » July 09, 2010 5 Fun Twitter Quizzes Its Friday and todays fun finds are 5 Twitter quizzes that are sure to entertain you, enlighten you, and help you unwind after a busy work week.

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Twitter Paid Search SMS Syndication 172

Harp Interactive

APRIL 6, 2010

Tags: Blog Facebook Monitoring Search Marketing Social Media Marketing Tools and Resources brand monitoring monitoring tools SEO Twitter twitter for business.

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Newsvine Quantcast Social Media Meeting 307

Harp Interactive

JUNE 16, 2010

With so much hype surrounding the enormous benefits for businesses to reap with social media, many have eagerly (and expectantly) jumped into the social landscape with a Twitter account and maybe even a Facebook profile or fan page built around their brand or business. Monitoring is Essential. How do I get followers?

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Social Media Brand Monitoring WordPress SEO 322

Keyhole.co

JULY 20, 2023

Some alternatives, like Keyhole, have the ability to track real-time mentions of your brand and sentiment analysis. This is particularly useful for brands that want to track their social media presence, track competitors, and monitor customer feedback in real time. Stay ahead of the game with the QuickTrends section.

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Industry News Google Brands 52

Keyhole.co

JANUARY 17, 2024

Have you ever wondered about the difference between social media monitoring and listening? When we talk about social monitoring, we’re focusing on the “what” – understanding what’s being said about your brand. Spotify has nailed social listening with its @SpotifyCares account on Twitter.

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Sentiment Analysis Brand Monitoring Trends 52

Hootsuite

JUNE 22, 2020

Caring for your brand means embracing the art and science of brand monitoring. Luckily for anyone interested in brand monitoring, it’s never been easier to observe, analyze and optimize the conversation around your brand. What is brand monitoring? Brand monitoring vs. social media monitoring.

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Brand Monitoring Tools Brands HootSuite 141

Keyhole.co

MARCH 9, 2023

If you’re looking for a social media listening tool in particular—one that can track what people are saying about your brand—then you’ve come to the right place. Keyhole offers social media listening and analytics for Twitter, Instagram, Facebook, YouTube, and other online media sources all in one easy to use dashboard.

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Tools Sentiment Hubspot Price 84

Harp Interactive

MAY 25, 2010

I’ll add to the list with any branded products or services. Choose a Monitoring Platform. What is the focus and complexity of what you need to monitor? If you are a small business or entrepreneur, you may find free monitoring tools will more than do the job. Monitoring for Proactive Engagement.

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Social Media Radian6 Tips Wiki 241

Webbiquity SMM

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Twitter’s revenue is stagnant and the platform lost two million users in the final quarter of 2017. ” Still, Twitter has nearly 330 million loyal, active users and its importance for customer service is increasing.

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Firebelly

FEBRUARY 24, 2010

86% of these blogs (93) link directly to a corporate twitter account, a 300% increase over the 2008 study. 35% (173) of the Fortune 500 have active Twitter accounts (a post within the past thirty days); and nearly 50% of the top 100 companies (47) have a Twitter account. The insurance industry has the most Twitter accounts (13).

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Social Media Twitter Paid Search Study 165

Harp Interactive

MARCH 9, 2010

While social media is liberating brands and opening up new grass-roots level channels for connecting with the consumers, it is also posing new challenges for companies in terms of managing and controlling all that free flowing external communication.

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Guidelines Policies Social Media Brand Monitoring 270

Harp Interactive

JANUARY 27, 2010

Brian Solis describes engagement as: “Engagement is essentially the first step in building a relationship between your customers and your brand.&#. Reactive engagement is simply responding to direct dialogue to or about you or your brand/business. When someone mentions your name/brand, thank them…answer them … respond to them.

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Engagement Strategy Radian6 Brand Monitoring 248

Oktopost

MARCH 7, 2022

In this piece, we’ll break down social listening, how it’s different from social monitoring, and the benefits and ways to use social listening for your B2B brand. But in 2007, when Chris Messina introduced the hashtag to Twitter, suddenly the conversation became two-way. What is Social Listening?

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B2B Sentiment Analysis Reputation 155

Keyhole.co

DECEMBER 15, 2023

But with an extensive online presence, many big brands convert their online reach into actionable engagement. They use software platforms like Mentionlytics, which helps brands capitalize on historical data analytics and social listening. Mentionlytics makes use of advanced AI for social listening and brand monitoring.

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Sentiment Price Analysis HootSuite 52

Firebelly

JUNE 4, 2010

» June 04, 2010 Flickr Friday: Sexist Profiling on Twitter Heres an interesting look at a breakdown of the several different Twitter user types. I assure you that not only women are interesting in generating reactions on Twitter -plenty of men do as well. Its kind of sexist really. Having trouble reading this image?

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Flickr Twitter Paid Search SMS 100

Keyhole.co

DECEMBER 13, 2023

The brands that get it right do so by leveraging social monitoring and listening. Mention is a good example of a platform helping brands track and post to social media apps. These are taken from Facebook, Instagram, Twitter, YouTube, Reddit pages, and even blogs and forums. Overall, Mention can be a useful tool.

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HootSuite Price Sentiment Social Media Management 52

Oktopost

NOVEMBER 30, 2023

Source: SparkToro So let’s say you post a blog on X (formerly Twitter) which is shared by one of your X followers to a colleague of his on WhatsApp. For this reason, you should use a social listening tool that will pick up on your brand name as well as specific keywords and hashtags related to your industry. Another bonus?

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Forums Reddit Analytics Sentiment 62

Janet Fouts

JANUARY 27, 2011

A potential employer can use a variety of tools to see how well you manage your personal brand online. After all, if you can’t make your own brand stand out how are you going to help them with theirs? This is a brand new tool to see how engaged your Facebook page is with your fans. Looking for a job in marketing?

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Klout Brands Social Media Postrank 138

Hootsuite

FEBRUARY 24, 2023

Social Studio supports publishing on Facebook, Twitter, LinkedIn, YouTube, Instagram, and Pinterest. It allows you to monitor mentions, keywords and hashtags, and track conversations across social media platforms. Use it to reply to private messages and comments on Facebook, Instagram, Twitter and more. Want to go deeper?

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HootSuite Social Media Management Tumblr Hashtag 83

Firebelly

JUNE 15, 2010

Theyll donate an additional 50 cents every time you help spread the word about Fathers Day Frosty Weekend on Facebook, Twitter, Foursquare or FrostyCard.com. Buy a frosty and Wendys will donate 50 cents to the Dave Thomas Foundation for Adoption. Video URL: [link] ] Chad Richards is the Social Program Manager at Firebelly Marketing.

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Foursquare Twitter Paid Search Facebook 107

Firebelly

NOVEMBER 10, 2009

Digitalia | Indianapolis Social Media Marketing « Halloween Mania Music Mix | Main | Time to Elf Yourself for the holidays » November 10, 2009 Tweetie 2: The Best iPhone Twitter App Tweetie 2 is the successor to the popular original Tweetie iPhone app by atebits. It is available for the iPhone and iPod Touch, now!

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iPhone Twitter Paid Search SMS 100

Keyhole.co

OCTOBER 13, 2023

Also, this type of recruiting includes employer branding and influencer marketing. Promoting the company’s brand Studies have shown that approximately 62% of candidates research each company’s reputation through social media before applying for a job. Social media is a great resource for promoting an employer brand.

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Social Media Reputation Social Networking Hashtag 59

Keyhole.co

MAY 16, 2023

Did you just get a Slack ping from your manager about a bad brand review? You can escape this hell of a situation with media monitoring. The term “media monitoring” specifically is when you collect online tidbits that have mentioned a concerned topic. Media monitoring will do that. Sounds way too simple?

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Tools Sentiment Analysis Metrics 52

Firebelly

OCTOBER 6, 2009

Digitalia | Indianapolis Social Media Marketing « iPhone apps catered to where you live | Main | Content Update: Stories connect Us » October 06, 2009 Your Twitter Story: How did you start Tweeting, and how big of Twit have you become? Did anyone else catch Biz Stone, co-found of Twitter, on “ The Martha Stewart Show ” Friday?

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Twitter Paid Search SMS Syndication 100

Keyhole.co

MAY 12, 2023

Their undisputed secret lies in keyword monitoring tools. Yes, you will be astonished to know that keyword monitoring is not just a spying technique but your ticket to boost your branding, sales, and revenue. Post that, we’ll also review a couple of keyword monitoring tools that you can use right away.

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Tools Strategy Marketing Analysis 52

Keyhole.co

MAY 3, 2023

Measure Brand Reach & Engagement The most obvious benefit to measuring your hashtag performance is to know how many eyeballs have seen your content. Skincare brand Drunk Elephant uses the #TheLittles hashtag to showcase their travel-sized products. Quantitatively, you can get real data that helps inform your strategy.

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Hashtag Social Media Sentiment How To 52

Idaconcpts

AUGUST 16, 2013

You’d be hard pressed to find even small brands in your home town that don’t tuck Facebook or Twitter logos beside their company names. So the solution is to take more control over your brand. Start buying domain names now that are similar to your brand’s name, like “YourBrandReviews” or “YourBrandCompany” and keep these around.

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Press Release Domain Name Case Study Social Media Management 145

Firebelly

JUNE 22, 2010

A great video that in 2 minutes shares 10 key reasons why brands should be aware of social media. I particularly enjoy the "Social Media Playtime Is Now Officially Over" message at the end. Video URL: [link] ] Chad Richards is the Social Program Manager at Firebelly Marketing. Having trouble reading this image? View an alternate.

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YouTube Social Media Paid Search SMS 170

Keyhole.co

OCTOBER 24, 2022

Keyhole is a real-time conversation tracker that provides keyword + hashtag analytics and social media analytics across platforms such as Facebook, Twitter and Instagram. Right from brand monitoring and profile analytics to hashtag tracking and sentiment analysis, Keyhole has everything you need under one roof.

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