Book Review: Optimize

Webbiquity SMM

Divided into three sections— Planning (tactics, audience research, content), Implementation (persona development, keyword research, content optimization, measurement) and Scale —the book provides a comprehensive roadmap for using integrated digital marketing tactics to drive business results.

Book Review: Marketing in the Round

Webbiquity SMM

As noted in the introduction, “Every contemporary marketing book is dedicated to the topic of social media, whether it be Facebook, return on investment, content, or customer relations. This reference is almost worth the cost of the book itself.

Trending Sources

10 Best Marketing Books Written By Marketers


Here are 10 marketing books with the right advice for marketing in this new environment. In this really practical book, Handley devotes sections to writing better, mastering easy grammar rules, telling stories well, creating trustworthy content, and using the techniques of journalism.

5 essential books for geeks…

The Way of the Web

Having seen some recommendations for what Wired considered the essential books for any geek, and found it a bit esoteric in recommending the original Dungeons & Dragons manual, for example, I thought I’d recommend the five books I have read, owned, re-read and recommended on numerous occasions as the core of my own geek libary. You’ll barely spot the references to technology as it’s as integrated to the story as it is to many of our lives now.

The Best Business Books Of 2012

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Read a good business book this year? The Best Business Books of 2102. Reading this book reminds me of the feelings of excitement I used to get when reading newspaper and magazine articles about the Internet in the early nineties. This one of those books that makes you stop, put it down and scream, "this is me! " I wish I had this book in High School. It's a beautiful book about people who like to think, read and yes, be alone. business book.

Brand Books And Seminars For Word Of Mouth


Such sources are most often shared through books and seminars. Best lessons from books on branding. One of the best things about books is that they can be shared very easily. Such books as Made to Stick promote the idea that it’s good to keep ideas simple if you want them to stick. ” However, one thing to consider is that all too often, books also advise to never go by the book if you want to succeed.

Book Review: The B2B Social Media Book

Webbiquity SMM

With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. The book has its minor flaws.

5 Books Every Blogger Must Read


But we as bloggers get caught up in only reading books about blogging. I’ve listed 5 books I recommend to every writer, whether they write novels, blogs, screenplays, poems, or news articles. There is no better book to learn how to properly write than “The Elements of Style.”.

Book Review: The Crowdfunding Revolution


In this series of posts about social media books, I invite the author to share something about themselves and why they wrote the book, and what in the book might be of particular interest to association or nonprofit audiences. . so I find this book incredibly interesting.

5 Ways To Write Like An Expert Without Writing A Book

Waxing UnLyrical

Talk to and reference the experts. Even the experts refer to the experts. We all have references we love to skip Google to query when something specific’s driving us nuts. Failing all that, of course, you can always write a book. Guest post by Shakirah Dawud.

Book Review: The Social Employee

Webbiquity SMM

Into this milieu have stepped Cheryl and Mark Burgess with their book, The Social Employee: Success Lessons from IBM, AT&T, Dell, and Cisco on Building a Social Culture. One of the most powerful impacts of social media is the way has democratized brands.

Amazing Things Will Happen – Video Book Review

Justin Levy

Chapman first shared an unedited chapter of Amazing Things Will Happen many months ago and explained the concept behind the book, I was really excited for him and knew that this would be bigger than just publishing a new book (which is big in its own right!). When C.C.

10 Business Books That Aren't Out Yet (But You're Going To Read)

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There is a whole new slew of great business books that are coming your way in the next little while. Well, he just released his latest book and I''m about to get started on it! From the book: "How many times have you heard yourself saying yes to the wrong things -- overwhelming requests, bad relationships, time-consuming obligations? " The book was published on July 15th, 2014. " The book will be published on August 11th, 2014. business book.

10 Steps To Help Turn Your Blog Into A Number 1 Bestselling Book


I’m lucky enough to have just published a book which got to number one in the charts, sold a business, as well as running a couple of businesses today, and most of the success can be put down to blogging. 10 Steps To Help Turn Your Blog Into A Number 1 Bestselling Book.

Want to work in social media? Read these 5 books

Jeff Esposito

If you’re new to the space, still in school or looking for a career change and social is where you want to go, take some time to educate yourself on the space with these five books that will get you thinking beyond the Tweet to make you more appealing to employers.

The Six Most Irrational Social Media Concerns of Brands

Webbiquity SMM

Note: the following is an excerpt from the book The Social Employee by Cheryl and Mark Burgess. When talking about social business, the discussion refers to building a culture of empowered, engaged social employees who are as confident working collaboratively as they are working independently.

Youtility – The Marketing Strategy for the Age of Information Overload

Convince & Convert

I’m delighted to officially announce that my next book is finished and it’s the best work I’ve ever done. I am BURSTING with excitement to get the book in the hands of sharp, creative people, and it’s coming your way soon. I am FIRED UP about this book!

Revving Up a Children’s Book with Integrated MarComm

Waxing UnLyrical

I thought, “A children’s book… seriously?” I envisioned the entire book in its complete glory – from every page spread and the cover to how I could use my skills in IMC to make this book a reality. Revving Up a Children’s Book with Integrated MarComm.

How To Create the Perfect Facebook Fan Page

Techipedia: Tamar Weinberg

He’s volunteered to give away a copy of his recent book, FBML Essentials , to two readers. To learn FBML you’re going to want to check out Facebook’s documentation and reference on FBML tags. There is a large reference of these tags on their developer wiki.

Will You Abandon Your Friends to Seek Real Relevance

Convince & Convert

Brian recently published his 5th book, The End of Business As Usual. Congratulations on the new book. We just can’t stop you from writing books! was that Engage was more of a reference guide than a book. Jay: And refer back. Brian: and refer back.

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Rework – Video Book Review

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Rework – Video Book Review Written on August 1, 2010 by Justin Levy in books , reviews , video 2 Comments - Leave a comment! I really enjoyed the book!

‘Fourth Transformation’ book: Brace for impact

Book review: A clear-eyed look at the mind-blowing changes in spatial computing dead ahead. It’s easily their best, most accomplished and most important book. (I I reviewed their last book , “The Age of Context,” here in 2013.) The best part of the book?

Thank you and some free books for Christmas reading

The Way of the Web

It’s the season of goodwill, so it seems a perfect time to say thank you to everyone that’s visited my blog, followed or message me on social networks, or kindly referred me to potential new clients. Blogging books ebooks free books gaming hacking inspiration marketing open source pdf Virtual Worlds Writing

Six Links Worthy Of Your Attention #121

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My friends: Alistair Croll ( BitCurrent , Year One Labs , GigaOM , Human 2.0 , the author of Complete Web Monitoring and Managing Bandwidth: Deploying QOS in Enterprise Networks), Hugh McGuire ( The Book Oven , LibriVox , iambik , PressBooks , Media Hacks ) and I decided that every week or so the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must see" Check out these six links that we're. referly.

Book Review: Engage!

Dave Fleet

Surprisingly, though, it turned out not to be the first of his books I read this year. The good folks over at Wiley sent me a review copy of his latest book, Engage! Not only does the book cover a wide range of tools; it nonetheless manages to avoid taking a tool-centric (which would almost immediately be out of date) and works in sound elements of communication strategy and broader social media principles. Tags: uncategorized books review

Meet Kristi and Her Key to Blog Promotion

Ari Herzog

Kristi Hines, the author of Kikolani (a blog that I have enjoyed reading for about two years), understands the relationship between publishing a blog post and promoting it — and she wrote an electronic book about the subject. This is her first book. Marketing books


Geoff Livingston

Redline refers to operating across the line of demarcation on your car’s tachometer. For example, for the past two and a half years I’ve been writing, traveling and promoting two business books AND this blog, in addition to my normal business activities.

Socialnomics Book Review |

Jason Yormark Home About Me My Videos My Resume Contact Me Browse > Home / Book Reviews , Social Media / Socialnomics Book Review | Subcribe via RSS Socialnomics Book Review August 30th, 2009 Posted in Book Reviews , Social Media Tweet Share I debated whether to post a book review as I experienced flashes of high school busy work, but Socialnomics is certainly relevant to my world, and I enjoyed it thoroughly.

Experimenting with Extended Storytelling

Geoff Livingston

With this handle, people can ask Jason questions, throw tomatoes at him, or just get book updates. I’m not really sure where the journey will take the character or impact book two (if at all), but in the social interaction era it seems silly to publish a static novel.

Two Great Questions

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It's also a great questions because it can take you down a fascinating road of discovery that twists with the types of media they prefer to read (magazines, newspapers, books, websites, Blogs) and turns at how they prefer to read (e-reader, smartphones, paper, etc.) Even if you have decided on a candidate and ask them for some references, who do you think they're going to come back with? Whether you're about to interview someone for a job or heading out to a networking dinner.

Are you ready to be humanized?

Jeff Esposito

This video book review takes a look at Maddie Grant and Jamie Notter’s Humanize (Amazon affiliate link). The book is a must read for any budding executive or person looking to incorporate a human side to a business. Book Review Humanize Jamie Notter Maddie Grant Video book revie

Network World: SocialCorp “Must-Read” Social Media Book


This morning’s Network World offers a list (also published in Computerworld ) of five “must-read&# social media marketing books and suggests it’s “time to get smart with these 5 essential books.&# The book is in good company indeed.

Accelerate the Convergence of Social, Search, and Content

Convince & Convert

This is my video interview with Arnie Kuenn about his excellent new book Accelerate. I wrote the forward for the book. Jay: How’s the book doing? Somebody here – I’ll give a shout-out to Patty Adams – suggested I work on a book about all of that.

Colgate has 32 varieties of toothpaste. ‘Why’ does it exist?

Danny WhatMough

Book review: “ Start With Why: How Great Leaders Inspire Everyone To Take Action ” by Simon Sinek. The book is advertised as more of a leadership than a marketing manual and it is in the latter stages of the book that this really comes across.

Apple 17

The Best Piece Of Writing Advice

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I got better at writing (much better, in fact) by reading books that we were written by comedians. Just this past week, I finished reading Tina Fey 's book, Bossypants and I'm currently in the middle of Adam Carolla 's In Fifty Years, We'll All Be Chicks (yes, I realize the polar opposite sides of the comedic galaxy that these two geniuses orbit). The best piece of writing advice is to read the books that these comedians have written. Writing a book is a beast of a job.

This week I have mostly…

The Way of the Web

I’ve sold, donated and binned a fairly substantial amount of books and videos, with CD’s and DVD’s either ripped and archived or in the queue to be added with the next external hard drive purchase. The net result is that I’ve made a small amount of cash by letting go of books I’d probably never read again, I’ve gained some space and perspective on what is actually most important to me, and I’ve been investing in more digital formats for the future.

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Social Pros Podcast – Scott Monty, Ford Motor Company

Convince & Convert

Eric: They make a reference to “I used to go out in a Mustang. Ask Scott Monty, because your book doesn’t mean anything. This is Episode 2 of the Social Pros Podcast : Real People Doing Real Work in Social Media.

Social Pros Podcast – Scott Monty, Ford Motor Company

Convince & Convert

Eric: They make a reference to “I used to go out in a Mustang. Ask Scott Monty, because your book doesn’t mean anything. This is Episode 2 of the Social Pros Podcast : Real People Doing Real Work in Social Media.

7 Steps to Planning Better Presentations

Dave Fleet

Write it down, and refer back to this every time you sit down to work on the presentation. The next step is to create the high-level framework for the presentation (I’ve taken inspiration from Cliff Atkinson’s book Beyond Bullet Points here).

The Audacity of Free: The Products and Services Edition

Techipedia: Tamar Weinberg

Books Take Time to Write Last week, a Twitter user asked a really blunt but surprising question about how to download my book (legally) for free. My book is less than $20 on Amazon, which makes for a great deal and covers years of practice and training.