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Book Review: Optimize

Webbiquity SMM

Divided into three sections— Planning (tactics, audience research, content), Implementation (persona development, keyword research, content optimization, measurement) and Scale —the book provides a comprehensive roadmap for using integrated digital marketing tactics to drive business results. Among the specific pieces of wisdom Lee shares in the book are: • Search is a moving target.

Book Review: Marketing in the Round

Webbiquity SMM

As noted in the introduction, “Every contemporary marketing book is dedicated to the topic of social media, whether it be Facebook, return on investment, content, or customer relations. These books fail to realize the full scope of the marketer’s challenge, not with social media, but in becoming a modern organization that works across media and tactics to achieve its goals.”.

10 Best Marketing Books Written By Marketers


Here are 10 marketing books with the right advice for marketing in this new environment. In this really practical book, Handley devotes sections to writing better, mastering easy grammar rules, telling stories well, creating trustworthy content, and using the techniques of journalism. This book will show you how. But that is not what this book is about. Chapman.

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5 essential books for geeks…

The Way of the Web

Having seen some recommendations for what Wired considered the essential books for any geek, and found it a bit esoteric in recommending the original Dungeons & Dragons manual, for example, I thought I’d recommend the five books I have read, owned, re-read and recommended on numerous occasions as the core of my own geek libary. It’s not a definitive list, as I’m sure there are some great books I’ve yet to read, and it’s not focused on marketing, because that requires it’s own list. The Hacker Crackdown on Amazon. Code 2.0 Code 2.0

Book Review: The End of Business As Usual

Spin Sucks

Last week Jeannie Walters and I were discussing Brian Solis’s new book The End of Business As Usual. When I mentioned I was writing a review of the book, she asked if she could join in. And, because the Pinterest debate between Paul Sutton and I worked so well, we thought we’d do a combined book review. I expected to skim this book. What Jeannie Says.

Everyone Has Written a Book!

Geoff Livingston

Go to enough social media conferences (like two maximum), and you will inevitably have a conversation about the cliche, “Everyone’s written a book.&# This meme references the seemingly endless proliferation of social media books published. It’s really hard to write a book. Moving $15 Books. Book marketing beats the spirit out of authors.

Brand Books And Seminars For Word Of Mouth


Such sources are most often shared through books and seminars. Best lessons from books on branding. One of the best things about books is that they can be shared very easily. Such books as Made to Stick promote the idea that it’s good to keep ideas simple if you want them to stick. ” However, one thing to consider is that all too often, books also advise to never go by the book if you want to succeed. Books have a lot to say, but it always comes down to your own interpretation and application. But where do we get these ideas from?

Book Review: The B2B Social Media Book

Webbiquity SMM

With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. Cohen of Salesforce Radian6 have literally written the book on social media best practices for B2B marketers. The book has its minor flaws. Depth of subject matter expertise. Stop now.

Book Review: The Crowdfunding Revolution


In this series of posts about social media books, I invite the author to share something about themselves and why they wrote the book, and what in the book might be of particular interest to association or nonprofit audiences. . so I find this book incredibly interesting. Book review Social, In Theory More: “Organic. Transparent. Decentralized. As a Ph.D.

5 Books Every Blogger Must Read


But we as bloggers get caught up in only reading books about blogging. I’ve listed 5 books I recommend to every writer, whether they write novels, blogs, screenplays, poems, or news articles. There is no better book to learn how to properly write than “The Elements of Style.”. And you’ll find many of the best writers constantly referring to “The Elements of Style.&#.

5 Ways To Write Like An Expert Without Writing A Book

Waxing UnLyrical

Talk to and reference the experts. Even the experts refer to the experts. We all have references we love to skip Google to query when something specific’s driving us nuts. Failing all that, of course, you can always write a book. Guest post by Shakirah Dawud. Publicity experts swear by becoming an author of something. Image: Mirari Erdoiza via Fotopedia, CC 3.0.

Book Review: The Social Employee

Webbiquity SMM

Into this milieu have stepped Cheryl and Mark Burgess with their book, The Social Employee: Success Lessons from IBM, AT&T, Dell, and Cisco on Building a Social Culture. ” And that is what sets up the core of this book: lessons the authors share from seven leading companies in how to harness the power of social employees. Those voices collectively shape the brand.

Amazing Things Will Happen – Video Book Review

Justin Levy

Chapman first shared an unedited chapter of Amazing Things Will Happen many months ago and explained the concept behind the book, I was really excited for him and knew that this would be bigger than just publishing a new book (which is big in its own right!). This isn’t a marketing book. This isn’t a self-help book, though that is how it’ll get bucketed.

10 Steps To Help Turn Your Blog Into A Number 1 Bestselling Book


I’m lucky enough to have just published a book which got to number one in the charts, sold a business, as well as running a couple of businesses today, and most of the success can be put down to blogging. I wanted to share some of the tips that helped me first of all get the book published, and secondly, how blogging helped it to the top of the book charts. Help People.

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10 Business Books That Aren't Out Yet (But You're Going To Read)

Twist Image

There is a whole new slew of great business books that are coming your way in the next little while. Well, he just released his latest book and I''m about to get started on it! From the book: "How many times have you heard yourself saying yes to the wrong things -- overwhelming requests, bad relationships, time-consuming obligations? " The book was published on July 15th, 2014. Paul wrote a super-interesting book titled, The Marketing Agency Blueprint , back in 2011. " The book will be published on August 11th, 2014. business book.

Want to work in social media? Read these 5 books

Jeff Esposito

If you’re new to the space, still in school or looking for a career change and social is where you want to go, take some time to educate yourself on the space with these five books that will get you thinking beyond the Tweet to make you more appealing to employers. Click on the links to see my video book review. There is no question that jobs in social media are on the upswing.

The Six Most Irrational Social Media Concerns of Brands

Webbiquity SMM

Note: the following is an excerpt from the book The Social Employee by Cheryl and Mark Burgess. When talking about social business, the discussion refers to building a culture of empowered, engaged social employees who are as confident working collaboratively as they are working independently. Reprinted with permission. 1: Fear. There’s nothing quite like good, old-fashioned fear.

Youtility – The Marketing Strategy for the Age of Information Overload

Convince & Convert

I’m delighted to officially announce that my next book is finished and it’s the best work I’ve ever done. I am BURSTING with excitement to get the book in the hands of sharp, creative people, and it’s coming your way soon. I am FIRED UP about this book! I’ll be criss-crossing the globe this spring doing pre-launch promotion for the book.

‘Fourth Transformation’ book: Brace for impact

Book review: A clear-eyed look at the mind-blowing changes in spatial computing dead ahead. It’s easily their best, most accomplished and most important book. (I I reviewed their last book , “The Age of Context,” here in 2013.) In their 138-page book (not counting the glossary, index and links), which flies by, the authors take us along for a tour of this new landscape.

Revving Up a Children’s Book with Integrated MarComm

Waxing UnLyrical

I thought, “A children’s book… seriously?” I envisioned the entire book in its complete glory – from every page spread and the cover to how I could use my skills in IMC to make this book a reality. My book, “When Willie Got His Wheels,” is written for a 7-10 year-old reader. Revving Up a Children’s Book with Integrated MarComm.

How To Create the Perfect Facebook Fan Page

Techipedia: Tamar Weinberg

He’s volunteered to give away a copy of his recent book, FBML Essentials , to two readers. To learn FBML you’re going to want to check out Facebook’s documentation and reference on FBML tags. There is a large reference of these tags on their developer wiki. I have a couple set up for books that I work for the publishing company. Marketers love Facebook.

Will You Abandon Your Friends to Seek Real Relevance

Convince & Convert

Brian recently published his 5th book, The End of Business As Usual. Congratulations on the new book. We just can’t stop you from writing books! was that Engage was more of a reference guide than a book. Jay: And refer back. Brian: and refer back. This one, even though I’d like to think it’s also a reference guide, it tells a story.

#FollowFriday: The Synergist

Spin Sucks

One of my favorite business books of 2010 was, hands down, Les McKeown’ s Predictable Success. I actually keep my copy on my desk so, when I’m having a bad day, I can refer back to it to see if what we’re going through is normal. So, when he asked me if I’d review his latest book, The Synergist , I gave a resounding yes. This is a leadership book, in the truest sense of the word. Even if you’re not a “leader” by defintion inside your organization, but you work with others, this book is for you. But she was right.

Rework – Video Book Review

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Rework – Video Book Review Written on August 1, 2010 by Justin Levy in books , reviews , video 2 Comments - Leave a comment! I really enjoyed Rework and found myself making lots of highlights inside of it to go back and reference. I really enjoyed the book!

Thank you and some free books for Christmas reading

The Way of the Web

It’s the season of goodwill, so it seems a perfect time to say thank you to everyone that’s visited my blog, followed or message me on social networks, or kindly referred me to potential new clients. Blogging books ebooks free books gaming hacking inspiration marketing open source pdf Virtual Worlds WritingPlus everyone that’s helped me set-up sites, answered my own questions, and anyone that’s come along to the #DPiP meetups or chatted at conferences etc. Note: Some of the links are to descriptions, others are directly to PDF downloads.

Six Links Worthy Of Your Attention #121

Twist Image

My friends: Alistair Croll ( BitCurrent , Year One Labs , GigaOM , Human 2.0 , the author of Complete Web Monitoring and Managing Bandwidth: Deploying QOS in Enterprise Networks), Hugh McGuire ( The Book Oven , LibriVox , iambik , PressBooks , Media Hacks ) and I decided that every week or so the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must see" Check out these six links that we're. "Every time I make time to sit down with Hugh, he makes me reconsider what books are. referly.

Meet Kristi and Her Key to Blog Promotion

Ari Herzog

Kristi Hines, the author of Kikolani (a blog that I have enjoyed reading for about two years), understands the relationship between publishing a blog post and promoting it — and she wrote an electronic book about the subject. This is her first book. I also keep their usernames in a text file list for future reference as people I can count on for a little social promotion.

Book Review: Engage!

Dave Fleet

Surprisingly, though, it turned out not to be the first of his books I read this year. The good folks over at Wiley sent me a review copy of his latest book, Engage! Not only does the book cover a wide range of tools; it nonetheless manages to avoid taking a tool-centric (which would almost immediately be out of date) and works in sound elements of communication strategy and broader social media principles. The measurement section, in particular is useful, not for any original insights but for combining a variety of measurement approaches into one place for easy reference.


Geoff Livingston

Redline refers to operating across the line of demarcation on your car’s tachometer. For example, for the past two and a half years I’ve been writing, traveling and promoting two business books AND this blog, in addition to my normal business activities. Here’s how… Am I going to write another business book anytime soon? Image by Fawzan Hasan.

Socialnomics Book Review |

Jason Yormark Home About Me My Videos My Resume Contact Me Browse > Home / Book Reviews , Social Media / Socialnomics Book Review | Subcribe via RSS Socialnomics Book Review August 30th, 2009 Posted in Book Reviews , Social Media Tweet Share I debated whether to post a book review as I experienced flashes of high school busy work, but Socialnomics is certainly relevant to my world, and I enjoyed it thoroughly. A few other tidbits that I really enjoyed about this book. The book doesn’t necessarily have to be read start to finish.

Experimenting with Extended Storytelling

Geoff Livingston

With this handle, people can ask Jason questions, throw tomatoes at him, or just get book updates. I also intend to use Twitter as a means to extend the novel experience , and provide bridge teasers between books one and two of The Fundamentalists (the first of which I am targeting for an early 2015 release). Here are some of the ways I am experimenting. Jason on Twitter.

Two Great Questions

Twist Image

It's also a great questions because it can take you down a fascinating road of discovery that twists with the types of media they prefer to read (magazines, newspapers, books, websites, Blogs) and turns at how they prefer to read (e-reader, smartphones, paper, etc.) Even if you have decided on a candidate and ask them for some references, who do you think they're going to come back with? Whether you're about to interview someone for a job or heading out to a networking dinner. Personally, I'm not involved in the HR function at Twist Image. Education is everything. The truth.

Are you ready to be humanized?

Jeff Esposito

This video book review takes a look at Maddie Grant and Jamie Notter’s Humanize (Amazon affiliate link). The book is a must read for any budding executive or person looking to incorporate a human side to a business. My favorite part about the book was the underlying references to the Matrix and changing the way that folks are wired to think.

Network World: SocialCorp “Must-Read” Social Media Book


This morning’s Network World offers a list (also published in Computerworld ) of five “must-read&# social media marketing books and suggests it’s “time to get smart with these 5 essential books.&# I’m very pleased my book, SocialCorp: Social Media Goes Corporate , is on the list, and Computerworld writer Todd R. The book is in good company indeed.

Accelerate the Convergence of Social, Search, and Content

Convince & Convert

This is my video interview with Arnie Kuenn about his excellent new book Accelerate. I wrote the forward for the book. Jay : Hey, everybody, it’s Jay Baer from Convince & Convert , and I’m joined today by a very special guest, Mr. Arnie Kuenn , from Vertical Measures , who is also the author of a fantastic new book called Accelerate!: Fast, easy, inexpensive.

Book Review: The Social Employee (@SocialEmployee) by @TomPick #socbiz #IBM #Cisco #Dell

Blue Focus Marketing

Into this milieu have stepped Cheryl and Mark Burgess with their book, The Social Employee: Success Lessons from IBM, AT&T, Dell, and Cisco on Building a Social Culture. ” And that is what sets up the core of this book: lessons the authors share from seven leading companies in how to harness the power of social employees. Those voices collectively shape the brand.

Colgate has 32 varieties of toothpaste. ‘Why’ does it exist?

Danny WhatMough

Book review: “ Start With Why: How Great Leaders Inspire Everyone To Take Action ” by Simon Sinek. In his book “ Start With Why: How Great Leaders Inspire Everyone To Take Action “, Simon Sinek calls this a manipulation: ”There are only two ways to influence human behaviour: you can manipulate it or you can inspire it.” ” The golden circle.

Apple 17

This week I have mostly…

The Way of the Web

I’ve sold, donated and binned a fairly substantial amount of books and videos, with CD’s and DVD’s either ripped and archived or in the queue to be added with the next external hard drive purchase. The net result is that I’ve made a small amount of cash by letting go of books I’d probably never read again, I’ve gained some space and perspective on what is actually most important to me, and I’ve been investing in more digital formats for the future. Blogging Recommended Books Videogames xbox 360 Books entertainment movies music

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The Best Piece Of Writing Advice

Twist Image

I got better at writing (much better, in fact) by reading books that we were written by comedians. Just this past week, I finished reading Tina Fey 's book, Bossypants and I'm currently in the middle of Adam Carolla 's In Fifty Years, We'll All Be Chicks (yes, I realize the polar opposite sides of the comedic galaxy that these two geniuses orbit). The best piece of writing advice is to read the books that these comedians have written. Writing a book is a beast of a job. What is the best piece of advice you ever got about how to get better at writing? The big trick.

Social Pros Podcast – Scott Monty, Ford Motor Company

Convince & Convert

Eric: They make a reference to “I used to go out in a Mustang. Ask Scott Monty, because your book doesn’t mean anything. Social Pros Podcast argyle social digital book launch Eric Boggs ford motor company google plus infusionsoft jim kukral scott monty social fresh Social ProsThis is Episode 2 of the Social Pros Podcast : Real People Doing Real Work in Social Media.