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#MeasurePR Memory (August 2018): Travel and Tourism Edition

Waxing UnLyrical

The sky’s the limit when it comes to creativity in the travel and tourism industry! Cait DeBaun leads communications for Project Time Off , a travel industry initiative to motivate Americans to take vacation and see the country. So we look at how and why people book travel. Guest Post by Danielle Heiny.

Tourism 114
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How to Track Mobile App Conversions

Convince & Convert

To understand the meaning behind downloads for your mobile app, you need to know how to track conversions effectively. On a mobile app, a download is by no means a conversion, although it does have valuable data that can increase your conversions. A conversion is when a mobile app boosts sales, whether directly or indirectly.

Mobile 161
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71% of Airlines See Mobile as the Future of Airline Payments

The Realtime Report

Mobile and social media will be a focus for airlines over the next few years, according to a recent survey from airline payment processing company WorldPay. Kiosks will become less important, and sales will shift to social media and mobile. And mobile looks like the future of those improvements. photo: Wikipedia Commons.

Airlines 175
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Why Your Mobile Strategy Doesn’t Start With the Phone

Convince & Convert

It’s a bit of an exaggeration to say that a mobile strategy isn’t about the phone, but at the very least, it shouldn’t start with the phone. Mobility can involve technology, but at the heart of a mobile strategy lies the mobile human. tweet this ).

Mobile 167
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Can Travel Bloggers Live Well From Their Blogs?

The Realtime Report

Can Travel Bloggers Live Well From Their Blogs? Travel blogs have become quite popular over the years, and it’s easy to see why the best of the bunch have come so far. It is possible to make money as a travel blogger, and there are many who make a full time income from their blogging efforts. Add Personality.

Travel 70
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5 Tips To Book A Baller Vegas Trip Affordably That You Haven’t Heard

Jason Yormark

You can play on Facebook or on your mobile device and they both share the same synched up account. Book Accommodations Through Independent Owners. But we went with option 2 which involved booking dinner at a restaurant attached to a club (in this case Hakkasan). MyVegas is simply slots. Figured this one out on our last trip.

Tips 214
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Mobile Advertising Segmentation – Tablets & Smartphones

Small Business Mavericks

Cynthia Boris at Marketing Pilgrim reveals some interesting tidbits about tablets and smartphones regarding mobile advertising click-throughs. Tablets have a slight edge on books and reference materials. Tablets dominate travel and local. That said, people never go far without their mobile phones. Use it wisely.

Mobile 101