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Why Your Mobile Strategy Doesn’t Start With the Phone

Convince & Convert

It’s a bit of an exaggeration to say that a mobile strategy isn’t about the phone, but at the very least, it shouldn’t start with the phone. Mobility can involve technology, but at the heart of a mobile strategy lies the mobile human. tweet this ).

Mobile 167
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Mobile Positioning: A Business Must

Webbiquity SMM

Mobile access to the web has surpassed browser usage. Consider these 2012 statistics: • Twitter estimates 55% of users access the site through a mobile device. • Click-through rates on search result ads are higher on mobile, according to a Marin Software study. What Can A Mobile Strategy Do For Me? Still not convinced?

Mobile 180
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Mobile Advertising Segmentation – Tablets & Smartphones

Small Business Mavericks

Cynthia Boris at Marketing Pilgrim reveals some interesting tidbits about tablets and smartphones regarding mobile advertising click-throughs. Tablets have a slight edge on books and reference materials. That said, people never go far without their mobile phones. But does it really matter in terms of mobile advertising?

Mobile 101
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Youtility – The Marketing Strategy for the Age of Information Overload

Convince & Convert

I’m delighted to officially announce that my next book is finished and it’s the best work I’ve ever done. I am BURSTING with excitement to get the book in the hands of sharp, creative people, and it’s coming your way soon. I am FIRED UP about this book! Join the pre-release fan club at youtilitybook.com.

Strategy 150
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7 Courses Every Social Media Manager Should Take

Later

One tutorial in particular, “ Tips for Creating Engaging Mobile Ads ” is a great reference for running ads on mobile devices. If you’d like to start building your own personalized brand book with Puno, sign up for her free workshop today: . #7: View this post on Instagram. Cost: Free!

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Firebelly VP Co-Authors Corporate Blogging for Dummies (Out Now!)

Firebelly

The 400 page book, written with Doug Karr , will help you discover how to prepare, execute, establish, and promote a corporate blogging strategy so that you can reap the rewards that corporate blogging offers. Corporate Blogging for Dummies , co-authored by Firebelly Vice President Chantelle Flannery is now available for purchase!

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Top 10 Instagram Metrics You Should Be Tracking In 2023

Keyhole.co

Impression Impressions on Instagram refer to the number of times users have seen your posts or stories. Reach Reach on Instagram refers to the total number of unique accounts or users that have seen your posts or stories. Meanwhile, we also recommend using an Instagram analytics tool like Keyhole that will show advanced insights.

Metrics 52