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Companies Need References to Recruit Top Talent—Here’s How to Get Them

Hootsuite

In other words: YOUR COMPANY NEEDS REFERENCES. When businesses put out a job vacancy we need references on there too. Our VP of Product Marketing and Brand Christine Buck sums it up perfectly: “Amplify lets us show what it’s like to work for Hootsuite through the eyes of the beholder, our employees.” million of those views.

Company 103
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Book Review: Marketing in the Round

Webbiquity SMM

Today’s explosion of media channels has made it simultaneously more challenging yet more vital for companies to present unified messaging and branding to their markets. Much more than just another tactical marketing field guide, Marketing in the Round aims to provide comprehensive strategy guidance. They circle simultaneously.”.

Review 186
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Amazing Things Will Happen – Video Book Review

Justin Levy

Chapman first shared an unedited chapter of Amazing Things Will Happen many months ago and explained the concept behind the book, I was really excited for him and knew that this would be bigger than just publishing a new book (which is big in its own right!). This isn’t a marketing book. This is a guidebook.

Review 157
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Revving Up a Children’s Book with Integrated MarComm

Waxing UnLyrical

Utilizing an integrated marketing communications approach, or IMC for short, is a principle that I follow closely. That may sound a little outdated with all of the other marketing jargon out there, but it’s not. These are just a few questions every good PR person, marketer or social media professional should ask.

CPC 100
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Rework – Video Book Review

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Rework – Video Book Review Written on August 1, 2010 by Justin Levy in books , reviews , video 2 Comments - Leave a comment! For more of my thoughts on the book, here’s a quick video. I really enjoyed the book!

Review 187
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10 Best Marketing Books Written By Marketers

Kikolani

Marketing in the digital age does not come from theory. In fact, marketing theory is in a state of transition. The old “rules” do not apply any longer, and developing marketing campaigns that work takes a lot of trial and error, a lot of assessment, and continual changes. This book will show you how. One thing for sure.

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60+ Creative Marketing Ideas for Small Business

Writtent Blog

To compete on the same level but with a smaller budget, you have to market smarter. Start by brainstorming with your business partners and connections to come up with several cheap outside-the-box marketing tricks. 60+ Creative Marketing Ideas For Small Businesses.Then, if you’re really feeling stumped for ideas, consider these 1.