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11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Keep in mind we all start in the same place and that’s at ZERO!

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An Insider Look at Reach and Frequency Ad Buying on Facebook

Ignite Social Media

This tool also allows a buyer to plan and book campaigns in advance in a sequenced way. As you create ad sets within Reach and Frequency campaigns, the projected reach updates based on a number of factors including target audience, desired reach, demographics and CPM. The cost is always CPM (cost per 1,000 impressions).

Buy 112
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Facebook Stories Hits 300 Million Users and Rolls Out Ads Globally

Buffer Social

Brandon Doyle, the founder of digital agency Wallaroo Media, has been experimenting with Facebook Stories ads for over a month, and recently told Digiday : “CPM and conversion rates have been the best of any placements over the course of the last month, probably due to the fact that the competition is lower there”.

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Could Facebook become a Lead Nurturing platform?

Buzz Marketing for Technology

Element #1 – Advertising – like most lead nurturing platforms today they allow tracking of your ad spend online – specifically spend on Google AdWords and the conversions from online banners (CPC and CPM spend). Social Media Lead flow in B2B Marketing Word spreads quickly in Social Media – sometimes more quickly.

Platform 224
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What Is Social Media Analytics In 2022 & Why Is It Important?

Keyhole.co

In fact, marketers use social data for various purposes. Studies have shown that 56% of marketers use social data for understanding their audience. With social media analytics, marketers get a peek into users’ lives and fetch valuable data to understand them better based on their interests, behaviors, and even demographics.

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Is Social Media Strategy Required or Redundant?

Convince & Convert

I enjoy his books. Participation in these (or other) social outposts are tactics used in service of a social media strategy, which in turn is in service of a marketing (and sometimes customer service/retention) strategy, which is one element of an overall business strategy. I don’t have a problem with Guy Kawasaki. Investment.

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Is Social Media Strategy Required or Redundant?

Convince & Convert

I enjoy his books. Participation in these (or other) social outposts are tactics used in service of a social media strategy, which in turn is in service of a marketing (and sometimes customer service/retention) strategy, which is one element of an overall business strategy. I don’t have a problem with Guy Kawasaki. Investment.