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How to Track Mobile App Conversions

Convince & Convert

To understand the meaning behind downloads for your mobile app, you need to know how to track conversions effectively. On a mobile app, a download is by no means a conversion, although it does have valuable data that can increase your conversions. So, if a download isn’t a conversion, what is?

Mobile 161
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26 Social Media Marketing Books to Advance Your Skills

agora pulse

Need a good social media marketing book that fuels your learning and your career? Whether you’re an experienced social media manager or you’re just getting started in the field, reading the right social media books can help you level up. Social Media Marketing Books for Newbies. This book is for you.

Skills 195
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7 Ways to Lighten Up Your Marketing and Generate Conversation

Convince & Convert

Imagine a portable GPS with an identity crisis in the wake of mobile apps that render it obsolete. Put the Fun in Funnel Consider a comic book or coloring book. Marketo did this successfully with its Big Activity Coloring Book , “30 pages of pure, unadulterated marketing activity fun!”

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Why P2P Texting Should Be Part of Your Marketing Strategy in 2021

Social Media Strategies Summit

P2P texting allows organizations to send one-to-one text messages at scale – for voter feedback, fundraising campaigns, or event attendance, for example – and then employ volunteers, text bankers, or a team of staff to engage in individual, personalized conversations with those that respond. P2P Texting stats from Hustle.

Strategy 211
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Enforcement of iOS 14 Changes for Facebook Advertisers Begins

Jon Loomer

If you want to create a conversions campaign, you can only optimize for one of your eight configured events. If you created ad sets within conversion campaigns prior to iOS 14 enforcement that were optimized for events that aren’t among your configured eight events, those ad sets will now be paused. Mobile vs. Desktop Traffic.

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Make A Mobile Marketing Impact

Twist Image

While many companies were still lamenting a basic website back in the nineties, Gary Schwartz was already imagining how content, voice and mobility would change how we connect to one another. For over a decade, Gary has been a leader in the mobile industry. He is CEO of Impact Mobile (offices in New York, Los Angeles, Toronto, etc.),

Mobile 85
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Wake Up! Everything Is Mobile

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He is the author of three excellent books ( Life After The 30-Second Spot , Join The Conversation and Flip The Funnel ). This is our eleventh conversation (or, as I like to affectionately call it, Across The Sound 11.20), and this one focuses on mobile, mobile marketing and the new consumer. Enjoy the conversation.

Mobile 82