Book Review: The Social Employee

Webbiquity SMM

Invite bloggers to your company events, give them a peak “under the hood,” and the collective “media coverage” generated can be tremendous. They know the company’s products, people, policies and procedures from the inside.

Review 265

Book Preview: The Social Employee

Webbiquity SMM

In an era of increasingly transparent pricing, interchangeable products, and uniformly adequate service, the only remaining differentiator may be the “soul” of a company: is your organization the type of enterprise that people want to do business with?

Price 199

Book Review: The B2B Social Media Book

Webbiquity SMM

With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. The book has its minor flaws.

B2B 204

Book Review: Optimize

Webbiquity SMM

Divided into three sections— Planning (tactics, audience research, content), Implementation (persona development, keyword research, content optimization, measurement) and Scale —the book provides a comprehensive roadmap for using integrated digital marketing tactics to drive business results.

Review 219

Book Review: iPhone Millionaire

SocialFish

In this series of posts about social media books, I invite the author to share something about themselves and why they wrote the book, and what in the book might be of particular interest to association or nonprofit audiences. . So that is why I wrote the book.

iPhone 263

Book Review: Marketing in the Round

Webbiquity SMM

Today’s explosion of media channels has made it simultaneously more challenging yet more vital for companies to present unified messaging and branding to their markets. This reference is almost worth the cost of the book itself.

Review 209

When Millennials Take Over [Book Review]

Waxing UnLyrical

By all accounts, Maddie Grant and Jamie Notter’s new book, When Millennials Take Over , launched to riotous success at SxSW last week. I’m going to now add my $0.02 (and yes, book reviews are back on WUL!) – it’s awesome. About a month ago, Maddie authored an extremely comprehensive overview of the book on Social Media Today. I tend to be a bit jaded when it comes to business books, but I came away from WMTO refreshed.

Review 189

[MUST WATCH] The Connected Company

SocialFish

Here is a 30 minute video of Dave Gray talking about “the connected company”, a theme with which you will be very familiar from Humanize. Dave is founder of XPLANE, a visual thinking company, and a partner in the Dachis Group, a social business consultancy. You may also know his recent book Gamestorming: A Playbook for Innovators, Rulebreakers, and Changemakers , which is all about innovative facilitation techniques based on game mechanics.

Book Review – UnMarketing: Stop Marketing. Start Engaging.

Dave Fleet

I’ve known him for a while and, while I always enjoy sparring with him , I consider him a friend so readily agreed to take a look at his new book – UnMarketing: Stop Marketing. The footnotes throughout the book are simply hilarious, too. Tags: books

Review 400

My 2012 Reading Challenge: 36 Books

Dave Fleet

For the last two years I’ve set myself a challenge – one I adopted from Julien Smith - to read at least 26 books per year. In 2010 I managed 26 books; last year I managed 32. Stand-out books for me last year included: Fiction: The Hound of the Baskervilles. books

Review 328

Book Review Wednesday: Wikibrands: Reinventing your company in.

Akamai Marketing

There are so many layers to this topic that entire (worthy) books have been written on social media philosophy, content creation or audience engagement. The book begins with some branding 101 and then provides examples of the benefits of Wikibranding.

47 Books For Your 2011 Reading List

Dave Fleet

Tweet Looking for books to populate your reading list for 2011? Last year I set myself a challenge: reading a book every two weeks throughout the year (I actually managed one more than that). booksHere are a few to think about.

List 396

Performant Recovery Company Review – Should you Fear Them?

SocialFish

Debt recovery is the process of pursuing payments of debts that are owed by individuals to either health insurance companies, banks, credit card companies, or any other creditor. Performant Recovery is one of these companies. Is Performant Recovery a legit company?

21 of the Best Business Books for Entrepreneurs

Rebekah Radice

Since I can remember, grabbing a book, hunkering down on the couch, and falling into a bestseller has been my favorite pastime. Oh sure, I’m a podcastaholic and news junkie, but it’s not the same as reading a book cover to cover. I’d read a book a week.

Book Review: Stand Out Social Marketing

SocialFish

This is the second in a series of posts about social media books, where I invite the author to share something about themselves and why they wrote the book, and what in the book might be of particular interest to association or nonprofit audiences. . Maddie’s Take: “Standing out” is more important than ever, as every company and organization on the planet starts adding to the social media noise. Why the book is important for associations and nonprofits?

Review 100

Book Review: Social Media Marketing

Webbiquity SMM

As she notes in her introduction, Li’s book is organized around four main themes: Research: start by using search and social media monitoring tools to discover where your customers and prospects are congregating. Finally, as wonderful as the book is, its a tad long.

Review 176

Command Attention by Telling Your Company’s Story

Waxing UnLyrical

Every company, every organization, every person, needs to do a better job telling their story. That goes for agencies and companies, big brands and boutiques, nonprofits and associations — even government entities. and make the company itself the character. The company itself?

Book Review: Stand Out Social Marketing

SocialFish

This is the second in a series of posts about social media books, where I invite the author to share something about themselves and why they wrote the book, and what in the book might be of particular interest to association or nonprofit audiences. .

Review 283

Recommended Books to Read

Cody Ward

You’re probably always keeping yourself up-to-date on the latest blogs, books, and magazines. PuzzleMarketer.com has a list of books we’d like to recommend you add to your reading list. Become a better leader in your company and strive to become the best you can be.

Book Review: Social Marketing to the Business Customer

Dave Fleet

Despite all of the books out there about social media, most of them are pretty generic or focus on end-user 101s. The bottom line: I’ve already recommended this book to several colleagues looking to learn more about social media from a B2B perspective. booksTweet.

Review 385

Socialnomics Book Review | jasonyormark.com

Jason Yormark

jasonyormark.com Home About Me My Videos My Resume Contact Me Browse > Home / Book Reviews , Social Media / Socialnomics Book Review | Subcribe via RSS Socialnomics Book Review August 30th, 2009 Posted in Book Reviews , Social Media Tweet Share I debated whether to post a book review as I experienced flashes of high school busy work, but Socialnomics is certainly relevant to my world, and I enjoyed it thoroughly.

Review 173

[MUST WATCH] The Connected Company

SocialFish

Here is a 30 minute video of Dave Gray talking about “the connected company”, a theme with which you will be very familiar from Humanize. Dave is founder of XPLANE, a visual thinking company, and a partner in the Dachis Group, a social business consultancy.

Why Wikipedia is Important to Your Company

Justin Levy

This can apply to both the business and their senior executives, especially if it a publicly traded company. A company’s Wikipedia article, if they have one, often trades between first and second place with their main website.

10 Best Marketing Books Written By Marketers

Kikolani

Here are 10 marketing books with the right advice for marketing in this new environment. In this really practical book, Handley devotes sections to writing better, mastering easy grammar rules, telling stories well, creating trustworthy content, and using the techniques of journalism.

Top Social Media and Marketing Books of 2010

Webbiquity SMM

Books make great gifts, and there’s still time to order for pre-Christmas delivery. Since you don’t want to take the chance of buying a sleeper however, or a book that’s inappropriate for the recipient, here are nine ideas—books reviewed on the Webbiquity blog this year.

10 Ways Jay Baer’s New Book, Youtility, Will Change Your Life

Waxing UnLyrical

I think I’ve mentioned this before, but I rarely do book reviews. This is because there are a lot of books out there, way more than I have the time to read. ” And that’s just in the author’s note at the end of the book!

When Service Design Meets the Connected Company

SocialFish

You know how I love anything by Dave Gray , author of the Connected Company. When service design meets the connected company from Dave Gray. Leap: Dave Gray Wants to Help You Connect with His New Book, The Connected Company. MUST WATCH] The Connected Company.

Your Favourite Social Networks as Comic Book Heroes [infographic]

Mindjumpers

Therefore, if you at some point should have wondered how your favourite social platforms compare to your favourite comic book heroes, you can find the answer below. Companies’ Use of Content Marketing Is On the Rise [infographic].

Delivering Happiness – Video Book Review

Justin Levy

When I heard that Tony Hsieh was writing a book about the meteoric rise of Zappos from a startup that almost collapsed to a $2 billion a year powerhouse, I was really excited to get my hands on a copy. I shot a video review to share my thoughts on the book.

Review 153

Why B2B Companies Need to Get Started with Facebook Live

Convince & Convert

However, while people are increasingly familiar with live video—particularly thanks to Facebook Live—there is still hesitation from companies in adopting this strategy to grow their business. Going Live Requires Face(book)ing Your Fears. Live video is nothing new.

B2B 184

Social Media Book Package Giveaway!

Jason Yormark

jasonyormark.com Home About Me My Videos My Resume Contact Me Browse > Home / Social Media , Software / Social Media Book Package Giveaway! Subcribe via RSS Social Media Book Package Giveaway! by Gary Vaynerchuk These are all books I have read and enjoyed and think you will too.

#BookLoews Lets You Book Hotel Room Via Twitter

The Realtime Report

The luxury Loews Hotels & Resorts, a subsidiary of Loews Corporation, recently announced that hotel booking is now possible through Twitter. Loews is the first luxury hotel to use Twitter for booking purposes, and if all goes well it will probably not be the last.

Hotels 159

Book Review: Delivering Happiness, by Tony Hsieh

Dave Fleet

When I think of examples of companies known for successful adoption of social media tools, a few names always come to mind – Dell, Radian6, Freshbooks… and Zappos. (On On a related note, all of those companies have gained a reputation for good service via social media – a topic for a future post, perhaps…). So, when a colleague remarked that she was enjoying a book that charted the course of Zappos so far, I promptly added it to my 2010 reading list.

Review 247

A Wake Up Call To AI Companies - Hot Off The Winners Take All Book Tour With Anand Giridharadas

Forbes Social Media

Get a glimpse into an exclusive chapter that was removed, where Giridharadas watches AI researchers making casual decisions to “get rid of all writers

How to Build a Company Culture That Works

SocialFish

In this fun, collaborative, and insightful two-hour workshop, we will analyze your organization through a social media readiness assessment, digging into several principles drawn from our research and our book Humanize.

You Are The Company You Keep

Waxing UnLyrical

Are you keeping company with people who are successful and learning as much as you can? If I learn something but get no interaction, well … I can accomplish the same thing by reading a book. Misery loves company. What kind of company are you keeping?

Social Media Book Package Giveaway! | jasonyormark.com

Jason Yormark

jasonyormark.com Home About Me My Videos My Resume Contact Me Browse > Home / Social Media , Software / Social Media Book Package Giveaway! Subcribe via RSS Social Media Book Package Giveaway! by Gary Vaynerchuk These are all books I have read and enjoyed and think you will too.

Books on my Plate

The Marketing Blog

20 am Books on my Plate Jump to Comments Apologies as I’ve not been able to post for a while. I just thought I’d share with you some of the books from my mini-bookshelf. Let me try the usual locations – Blossoms and if not Crossword Reply Sampad Swain September 18, 2008 at 12:10 pm Are those books available in India like Meatball Sundae, Join the conversation and Groundswell.

Book Review And Giveaway: The Real Truth About Social Media

Josh S Peters

When I first heard about this book I thought “oh great… another.” Weighing in at 105 pages this books holds a lot of value in very few pages ( sounds like another great book I know of ). Book Review Social Media Review Truth

Review 217

The 15 Best Business Books Of 2016

Twist Image

From my side of the bookmark, 2016 saw a slew of new and interesting business books for us to devour. Here are my personal top fifteen business books of 2016. You can also listen to my conversation with Alex and Done about the book, right here: SPOS #512 - Blockchain Revolution With Alex And Don Tapscott. You can also listen to my conversation with Ryan about the book, right here: SPOS #525 - Ego Is The Enemy With Ryan Holiday. This book is how you close that gap.