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When the FDA won the Internet (also, cicadas)

Waxing UnLyrical

.: Generate engagement that, in turn, grows community, and which you can then motivate to X, Y, and Z actions, depending on your strategy. Oh, also: the absolute best way to stay looped in on my upcoming book , as well as my PR news & views, is to sign up for my email list. Nicely done, FDA! Awesome, terrible, meh…?

Upcoming 251
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Book Review: Social Media Marketing

Webbiquity SMM

As she notes in her introduction, Li’s book is organized around four main themes: Research: start by using search and social media monitoring tools to discover where your customers and prospects are congregating. Li really “gets&# social media from the social, search and business perspectives, and this shows throughout the book.

Review 152
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Social Media Community Management: An Interview with Kathryn Peck of EA SPORTS

Techipedia: Tamar Weinberg

Her community outreach on behalf of Electronic Arts was amazing and her engagement with customers gives all of us lessons to live by. What’s a typical day like for you as the EA SPORTS Active Community Manager? How (and when) did you get to be the Community Manager for EA Sports Active?

Sports 204
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3 analog skills every social media manager needs, from one who’s been in the field 12+ years

Sprout Social

Continuing the conversation In my upcoming book, “ Organic Social Media, How to Build Flourishing Online Communities ,” you’ll find more conversational guides on how to approach these situations, and more tips on building trust and managing up. I also have an entire chapter on choosing the right platforms.

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How Government Agencies Can Build an Effective Crisis Communications Strategy

Social Media Strategies Summit

A fast-evolving situation can cause panic and confusion in your community, requiring you to communicate the latest information in a calm, clear manner to the public, stakeholders, and media. You’ll also position your agency as a trusted source working to keep your community safe. This is your crisis communications plan.

Strategy 177
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Facebook Groups for Small Businesses in 2022: The Benefits + Real Examples

Buffer Social

Any company can sell its customers a product or service, but a great brand offers its followers something even better – a sense of community and belonging. We’ll cover the benefits of a Facebook Group for your company and share examples of businesses that have benefited from investing in this kind of community.

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UNcanny Insights From UnMarketing | Book Reviews | Social Media.

Convince & Convert

Here’s what makes UnMarketing an unusual, yet worthy use of your marketing education time: UNpretentious Unlike so many marketing books, Stratten doesn’t overcomplicate the subject matter. UNstructured Like Gary Vaynerchuk’s Crush It , Stratten dictated some of the book, and it reads very conversationally.

Review 115