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Book Review and Giveaway- The Commitment Engine by John Jantsch

Janet Fouts

The Commitment Engine: Making Work Worth It , by John Jantsch. In the Commitment Engine he shows us what commitment really means in a business and a personal sense. It’s sharing that commitment to your passion with your staff and your customers so you all support the dreams that got you there in the first place.

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Book Review Wednesday: Wikibrands: Reinventing your company in.

Akamai Marketing

There are so many layers to this topic that entire (worthy) books have been written on social media philosophy, content creation or audience engagement. There are so many layers to this topic that entire (worthy) books have been written on social media philosophy, content creation or audience engagement.

Review 142
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Book Review: Marketing in the Round

Webbiquity SMM

Today’s explosion of media channels has made it simultaneously more challenging yet more vital for companies to present unified messaging and branding to their markets. That description (as much else in the book) sounds a lot like web presence optimization (WPO), the framework for which has been covered here previously.

Review 186
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Search & Social – Understanding the Interdependence

Mindjumpers

The book tells you how to develop, implement, monitor, and optimize strategies and tactics for developing a strategic plan. The plan should encompass content, platform, and community management – and put a great deal of focus into the interdependent elements of search and social together. Some questions to consider: Search.

SEO 252
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Community management and content creation

Janet Fouts

Community Management Isn’t Content Creation. (go Now, I don’t 100% disagree with him that not all community managers are suited to create content. To tell great stories you have to stop having your community managers produce your content. That just shows how little respect they have for the community.

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Growing Cybersecurity Demand Opportunity to Create More Racially Inclusive Workforce

The Realtime Report

The Value Behind Bridging the Diversity Gap Diversity, equity and inclusion (DEI) has become a hot topic in all industries, with research indicating how these initiatives can improve a company’s performance and outcomes. times higher cash flow than those of companies with more monolithic staff. Studies have found 2.3

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Socialnomics Book Review | jasonyormark.com

Jason Yormark

I recommend The Social Media Bible or The New Community Rules: Marketing On The Social Web if you are looking for a resource like that. Socialnomics is written by Erik Qualman , most well known for his contributions over at Search Engine Watch and on the tradeshow circuit. A few other tidbits that I really enjoyed about this book.

Review 209