Travel Brands that Are Doing Social Right

Ignite Social Media

When it comes to reaching these users, here are our top travel brands on social. From these pieces of user-generated content (UGC), they are able to populate their main feed with picture-perfect posts that ladder up to other marketing messages. A key part of our social strategy is the curation of UGC. On a continual basis, we encourage OBX visitors to share their photos and videos with us using our branded hashtag, #OBXnow. All employ a strong UGC curation strategy.

5 Brands That Are Taking UGC to the Next Level with Product Page Visual Reviews

Pixlee

Brands are experiencing a paradigm shift as they move away from traditional marketing techniques and towards a more seamless omni-channel experience. User-generated content (UGC) has been at the forefront of this discussion as shoppers actively seek out brands that provide a personalized, transparent, and authentic experience. Here are three brands that are effectively using UGC on their product and category pages to inspire browsers to buy.

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How Travel Brands Can Drive More Bookings for Spring Break 2019

Pixlee

Spring break is fast approaching, and travel brands have the opportunity to appeal to travelers of all ages seeking myriad experiences. Whether you’re looking to maximize your reservations & bookings, upsell your popular add-ons, or convert your guest experiences into positive reviews and repeat business, you’re going to need to have the strategy in place to act fast. Here are the top trends and tips brands are using to gear up for the spring break rush. .

UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen

The Proactive Report

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics. Twenty-five percent of search results for the world’s 20 largest brands are links to user-generated content. Q & A on UGC and Digital PR with Alicia.

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UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen

The Proactive Report

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics. Twenty-five percent of search results for the world’s 20 largest brands are links to user-generated content. Q & A on UGC and Digital PR with Alicia.

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The Complete Guide to Instagram Stories for Brand Marketers

Ignite Social Media

It’s no question that Instagram Stories have become a major component of every brand’s social media marketing strategy. Brands should be using the unique features of Instagram Stories to further engage their audience (i.e.

How Brands Can Attract College Shoppers

Pixlee

Attracting college students to your brand may be a challenge, but companies can find ways to customize their advertising campaigns and resonate with these younger consumers. By harnessing the power of generational marketing, your brand can focus on Gen Z. Using UGC and Social Media to Build a Connection. UGC is a great way to start attracting young shoppers. By interacting with your audience regularly, you can build brand engagement and encourage more social proof.

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What Can Make Your Brand’s Instagram Stories Stand Out From the Crowd?

agora pulse

But with so many good stories out there, you need to make sure your brand’s Instagram Stories outshine the competition’s. The temporary nature of Stories makes followers want to engage immediately, so they don’t miss out on content from their favorite brands and influencers. .

7 Marketing Ideas For Hospitality Brands During A Travel Lull

Pixlee

Travel and hospitality brands have faced one of the biggest challenges yet: 2020. Whether you’re ready to boost your business back up, or you already want to prepare for the grand opening, here are 7 ways to prepare hospitality brands for the rebound in travel demand.

How to Support Social Causes as a Brand on Instagram

Later

More than ever before, people expect the brands they support to have a clear stance on social causes. . As consumers, our purchasing decisions are influenced beyond the product spec — we want to see and hear how brands are supporting the causes and missions we care most about. .

How to Write the Perfect Instagram Caption for Better Brand Engagement

Social Media Strategies Summit

When it comes to using Instagram to market your brand, your follower count isn’t the be-all-end-all. Your Instagram captions are an opportunity to connect with customers and build brand trust and awareness. Clarify Your Brand Voice. Tag Users and Brands.

3 Tips for Brands Targeting Brides on Social Media

Ignite Social Media

With that, my experiences over the past 17 months have led to several insights for brands targeting who are brides on social media should be mindful of. If you thought it was bad before with all your friends’ social posts filling your feed with rings, babies and weddings, now add the millions of brands targeting social content to you. My advice to brands: Sponsored influencer content is hands down the way to go. Weddings. You either love them or you hate them.

How to Sell on Pinterest: An E-commerce Guide for Brands

Later

Discovering how to sell on Pinterest can be a real game-changer for your brand or business. Pinterest may often be overlooked by brands, but it can be one of the best platforms for driving awareness, clicks, and sales. Strengthen the Sense of Community Around Your Brand.

The Increasing Demand for Ecommerce Content

Pixlee

While this fact is well-recognized by brands selling to brick-and-mortar stores, ecommerce brands are a different story. All of this is to say that ecommerce brands typically struggle with collecting the sheer amount of content needed to keep up with today’s audience demands.

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Improve Your Digital Marketing Tactics With User-Generated Content

Pixlee

Most digital marketing tactics ecommerce brands are using in 2019 can be improved with user-generated content (UGC). If you’re skeptical, here are some key examples of UGC powering digital marketing tactics to drive better business results. Airbnb took their data on popular reservations to social media, creating a shoppable Instagram by way of specific community-sourced posts to boost bookings within the platform. Morphe uses UGC in Facebook ads to sell more.

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10 Top Instagram Marketing Tools to Grow Your Business

agora pulse

Start with an Instagram post or Stories template, and add text or graphic elements that make your brand shine. per user per month for premium features and brand kits; Easil Edge features everything from Plus and thousands of industry-tailored templates.

The Top 5 Social Media Tools in 2020

Pixlee

In 2020, those brand interactions are more important on social media than ever before. More than half of all brand discovery ( 52% ) is happening in public social feeds. This social media tool helps drive more personal interactions and invite fans to join the brand conversation.

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How to Create a Social Media Style Guide for Your Brand (Free Template)

Hootsuite

Every brand, publication, and website needs a good style guide. Let’s look at why you need clearly defined social media brand guidelines, along with some great style guide examples for you to model. Why you need a social media style guide (aka brand guidelines). Branded hashtags.

The 50 User Generated Content Stats You Need to Know

Pixlee

The 50 user generated content stats that all marketers need to know in order to successfully work with brand influencers, improve brand loyalty, and increase ecommerce sales. UGC and Brand Influencers. 93% of marketers are seeing results in improving brand exposure through influencer engagement. UGC and Brand Loyalty. 77% of influencers claim that they are more likely to buy from their sponsors, becoming brand evangelists that way.

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5 Time-Tested Ways to Encourage Customer Reviews Using Emails

Postcron

The importance of reviews to a brand’s online reputation cannot be understated. Reviews, positive or negative, build customer trust, convert visitors into leads, and boost a brand’s local search ranking. Bonus: You also get UGC (user-generated content) for your brand.

Social Media of Christmas Past

Ignite Social Media

Leading up to the holidays (and even during), shopping is always top of mind and brands are always stepping things up to make an impact during the busiest time of the year. They utilize a lot of UGC, showcasing the holidays through their customer’s eyes. They have always been a dog friendly brand, but they really tied it in wonderfully for the holidays. The concept, essentially 12 days of giveaways, is cute and on point with their brand.

“Nanoinfluencers” are Nothing New – It’s Just Word of Mouth on Steroids

Pixlee

With larger influencers losing some authenticity and credibility, and with microinfluencers still too pricey, brands are now investing in the vast realm of “nanoinfluencers.” The NYTimes defines nanoinfluencers as social media users with between 1,000 and 5,000 followers — who can drive sales and brand loyalty. Whereas in the past, these micro trendsetters worked independent of brands, companies can now leverage, shape, and measure their influence.

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9 Tips for Using Social Media Effectively For Your Business

Socialmedia.biz

Done correctly, social media marketing can build brand loyalty and, ultimately, drive sales. If you’re trying to get customers to rally around your brand and help promote your products, implement a community hashtag.

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6 Challenges Brick and Mortar Retailers Need to Master Before 2020

Pixlee

With giants like Amazon and Alibaba, brands aren’t likely to be able to compete on price and selection, but by highlighting unique differences such as brand mission or craftmanship of product, retailers stand to benefit. Smart brands understand that their data and suppositions aren’t the only factors that constitute an accurate knowledge of the customer. Feedback can come in the form of UGC. Brand Marketing

When Should You Use an Instagram Slideshow?

Convince & Convert

Yes, this goes for brands, too. Instagram is not a full representation of your life or your brand. In social media, the enjoyment of your audience always comes first , at least for brands. Here are some tips to help marketers (and everyone else) use Instagram slideshows to benefit both the brand and their audience. Posting gratuitous photos gives your audience the impression that you, or your brand, is self-obsessed (and not in a trendy way).

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Adapting to a Changing Landscape

Pixlee

Tough times don’t last – tough people (and brands) do. You are the reason we strive to create tools that enhance the irreplaceable relationships between your amazing brands and your valued customers. Companies are shifting to be less brand-out and more community-in.

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What’s Does the Daily Routine of a Social Media Manager Look Like?

agora pulse

Start by reviewing branded or campaign hashtags, and respond to or assign important items as necessary. For example, if I identify user-generated content (UGC) to share or trending topics to pursue, I add them to a list of things to explore when I have more time.

3 Major Trends in Community Management

Likeable

Community management is essential to brands in so many ways: it helps create and showcase your brand’s identity and personality, it helps build trust with your audience, and it gives an added value that can clearly separate you from your competitors. Here are some of the biggest recent trends in community management that we’ve noticed from leading brands on social media. No brand wants to be robotic and act like a typical “brand,” yet so many brands still do.

How to Rock TikTok Just Like the Cool Kids Do (and Even Do It Better)

agora pulse

Last year, Guess was the first brand TikTok collaborated with in the US for its #inmydenim campaign. How Can Brands Use TikTok? Brands can use TikTok for marketing by: Creating their own TikTok channel and upload relevant videos. No, TikTok isn’t just for teens anymore.

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4 Tips for Driving Sales with Instagram Ads

Socialmedia.biz

With a global community like this, it’s no surprise that brands are increasingly excited about the advertising opportunities and business opportunities found on Instagram. The company has released a number of advertising options for brands in recent months that advertisers love. Leverage UGC as Ad Content. There’s an authenticity to user-generated content (UGC) of this type that professional production photos can’t match. The potential for brands is remarkable.

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Uh-Oh, Instagram Features You’re Forgetting to Use

agora pulse

Interactive stickers on Instagram Stories aren’t anything brand new by now, but some businesses are still unsure of how to use them or what they can do. Branded Content Tags. This is excellent, but if you are doing this, you need to flag it with a branded content tag.

10 Ways to Boost Your Social Media ROI

Social Media Strategies Summit

So, while brands and marketers can take part in the conversation unobtrusively, they can’t hijack it. In fact, 30% of consumers want educational, informative social content from brands. According to a Buffer survey, 85% of marketers aspire to build brand awareness through social media.

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6 Compelling Reasons to Send Your Instagram Newsfeed Post to Stories

agora pulse

Yet even with all these outstanding creative options, one thing that you’ll see over and over is brands posting their own newsfeed content into their Stories. Users frequently browse the Explore app when they want to find new content and new brands relevant to them.

EGC is the Key Content Marketing Trend

Convince & Convert

We’ve talked for years about UGC – user generated content – but now we find that perhaps the best source of great content is instead EGC – employee generated content. EGC (and UGC) will – when adopted correctly – grow your content marketing opportunities geometrically. (At At Convince & Convert we refer to the combination of EGC and UGC as “ cooperative content “). EGC is 2015’s most powerful marketing abbreviation.

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What Is User Generated Content?

Pixlee

You know your brand inside out. Essentially, user-generated content (UGC) is content that is produced by the consumer and describes their experience with a brand. UGC fulfills this need and sparks an interest in potential customers. If you’re serious about furthering your brand’s marketing objectives, you can’t afford to ignore your user-generated content. Why is this method of advertisement gaining such traction among brands? UGC Expands Reach.

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Why You Should Be Investing In Visual Content for Social Channels

Waxing UnLyrical

Travel and hospitality shoppers might want to get a virtual tour of the hotel before booking a week long vacation. That’s why a lot of brands leverage user generated content (UGC). Candid photos from your community or brand influencers resonate more with consumers than glossy, photoshopped ads because they feel real. Using a tracking link , brands can easily track the performance of visual content across social channels. Guest Post by Denise Chan.

What to Post on Instagram When You’re Fresh Out of Ideas

Later

To help spark some creativity, we’re looking at 7 strategies for what to post on Instagram when you’re fresh out of ideas, as well as tips for keeping your filler content on-brand: What to Post on Instagram #1: Share Highlights From Your Community. For example, at @latermedia we use our branded hashtag #laterfeature to highlight interesting ways that businesses are using social media and the Later app. . 7 Ways Brands Can Use the Instagram Close Friends List ? ??? ?????

Quick Tips for Making the Absolute Most of Your Hashtags

agora pulse

Hashtags help businesses expand their reach, build their brand, and establish a community when used properly. Use hashtags to put your content in front of people searching for keywords associated with your brand or industry. Here are three smaller brands that are doing just that!

5 Valuable Ecommerce Lessons We Can Learn from Superheroes

Pixlee

Real customers are often the best tool for a business, especially when you need someone to advocate for your brand and products. It’s an effective way to build trust and loyalty, plus the right user-generate content (UGC) can also help increase purchase decisions. The advice that a young Peter Parker received is also some of the best advice for any Ecommerce brand. For many new Ecommerce brands, that can be exactly what it feels like when you get started.

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Where is the Instagram Aesthetic Headed in 2020?

Later

Whether you’re a brand, business or influencer, we’re showcasing the best Instagram aesthetic trends and predictions you’ll want to know for 2020: . To help you map out what 2020 could look like for your brand on Instagram, we teamed up with Erin Dykstra from Something Social LA , Micah Heykoop of Matte Black , Jordan Hughes, Social Media Lead at Ritual. . Instagram Aesthetic Trends #3: A Curated UGC Feed . And the easiest way to get on board with the UGC is with Later !

Use FOMO in Your Social Media Marketing to Keep Audiences Curious

agora pulse

Keep your audience curious about what your brand is up to and why they need to join in. Consumer values are shifting towards brand experiences over things. A total of 73% of consumers view good experiences as a key influencer of their brand loyalty. 52% would pay extra for a more efficient customer experience and 32% are willing to walk away from a brand they “love” after a single bad experience. Make the most of user-generated content (UGC).

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How to Use the Fear of Missing Out (FOMO) for Your Social Marketing

agora pulse

Keep your audience curious about what your brand is up to and why they need to join in. Consumer values are shifting towards brand experiences over things. A total of 73% of consumers view good experiences as a key influencer of their brand loyalty. 52% would pay extra for a more efficient customer experience and 32% are willing to walk away from a brand they “love” after a single bad experience. Make the most of user-generated content (UGC).

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5 Great Hashtag Campaigns From The Hospitality Industry

Talkwalker SM

A good hashtag can redefine your online brand identity, provide you with new ways to interact with your customers and help you promote product and services to new audience segments. We see #lifewelltravelled as a state of mind that resonates with many different types of travellers, so it was important that it was co-defined by the audience, and not just OUR brand idea,” said Brandon Cheung, a managing partner at McCann Hong Kong on Skift.