Travel Brands that Are Doing Social Right

Ignite Social Media

When it comes to reaching these users, here are our top travel brands on social. From these pieces of user-generated content (UGC), they are able to populate their main feed with picture-perfect posts that ladder up to other marketing messages. All employ a strong UGC curation strategy.

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5 Brands That Are Taking UGC to the Next Level with Product Page Visual Reviews

Pixlee

Brands are experiencing a paradigm shift as they move away from traditional marketing techniques and towards a more seamless omni-channel experience. Here are three brands that are effectively using UGC on their product and category pages to inspire browsers to buy.

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UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen

Proactive Report

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Twenty-five percent of search results for the world’s 20 largest brands are links to user-generated content. Q & A on UGC and Digital PR with Alicia.

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How Travel Brands Can Drive More Bookings for Spring Break 2019

Pixlee

Spring break is fast approaching, and travel brands have the opportunity to appeal to travelers of all ages seeking myriad experiences. Here are the top trends and tips brands are using to gear up for the spring break rush. . Brand Marketing

UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen

Proactive Report

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics. Twenty-five percent of search results for the world’s 20 largest brands are links to user-generated content. Q & A on UGC and Digital PR with Alicia.

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How Brands Can Attract College Shoppers

Pixlee

Attracting college students to your brand may be a challenge, but companies can find ways to customize their advertising campaigns and resonate with these younger consumers. By harnessing the power of generational marketing, your brand can focus on Gen Z. Brand Marketing

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3 Tips for Brands Targeting Brides on Social Media

Ignite Social Media

With that, my experiences over the past 17 months have led to several insights for brands targeting who are brides on social media should be mindful of. My advice to brands: Sponsored influencer content is hands down the way to go. Weddings. You either love them or you hate them.

Improve Your Digital Marketing Tactics With User-Generated Content

Pixlee

Most digital marketing tactics ecommerce brands are using in 2019 can be improved with user-generated content (UGC). If you’re skeptical, here are some key examples of UGC powering digital marketing tactics to drive better business results.

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The 50 User Generated Content Stats You Need to Know

Pixlee

The 50 user generated content stats that all marketers need to know in order to successfully work with brand influencers, improve brand loyalty, and increase ecommerce sales. UGC and Brand Influencers. UGC and Brand Loyalty. UGC and Millennials.

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Social Media of Christmas Past

Ignite Social Media

Leading up to the holidays (and even during), shopping is always top of mind and brands are always stepping things up to make an impact during the busiest time of the year. They utilize a lot of UGC, showcasing the holidays through their customer’s eyes.

5 Time-Tested Ways to Encourage Customer Reviews Using Emails

Postcron

The importance of reviews to a brand’s online reputation cannot be understated. Reviews, positive or negative, build customer trust, convert visitors into leads, and boost a brand’s local search ranking. Bonus: You also get UGC (user-generated content) for your brand.

How to Rock TikTok Just Like the Cool Kids Do (and Even Do It Better)

agora pulse

Last year, Guess was the first brand TikTok collaborated with in the US for its #inmydenim campaign. How Can Brands Use TikTok? Brands can use TikTok for marketing by: Creating their own TikTok channel and upload relevant videos. No, TikTok isn’t just for teens anymore.

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“Nanoinfluencers” are Nothing New – It’s Just Word of Mouth on Steroids

Pixlee

With larger influencers losing some authenticity and credibility, and with microinfluencers still too pricey, brands are now investing in the vast realm of “nanoinfluencers.” The NYTimes defines nanoinfluencers as social media users with between 1,000 and 5,000 followers — who can drive sales and brand loyalty. Whereas in the past, these micro trendsetters worked independent of brands, companies can now leverage, shape, and measure their influence.

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7 Types Of Awesome Social Media Content Your Brand Can Be Creating Right Now

Buffer Social

Snapchat’s stratospheric engagement stats (to the tune of 100 million users spending a half hour on the platform per day ) make it compelling for any brand. To see how a brand (and a B2B one, no less) can fully optimize this platform, follow DocuSign (@docusigninc).

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6 Challenges Brick and Mortar Retailers Need to Master Before 2020

Pixlee

With giants like Amazon and Alibaba, brands aren’t likely to be able to compete on price and selection, but by highlighting unique differences such as brand mission or craftmanship of product, retailers stand to benefit. Feedback can come in the form of UGC. Brand Marketing

When Should You Use an Instagram Slideshow?

Convince & Convert

Yes, this goes for brands, too. Instagram is not a full representation of your life or your brand. In social media, the enjoyment of your audience always comes first , at least for brands. They love seeing snapshots from your trip or your brand’s philanthropic event.

3 Major Trends in Community Management

Likeable

Community management is essential to brands in so many ways: it helps create and showcase your brand’s identity and personality, it helps build trust with your audience, and it gives an added value that can clearly separate you from your competitors. Interacting With Other Brands.

What to Post on Instagram When You’re Fresh Out of Ideas

Later

To help spark some creativity, we’re looking at 7 strategies for what to post on Instagram when you’re fresh out of ideas, as well as tips for keeping your filler content on-brand: What to Post on Instagram #1: Share Highlights From Your Community.

4 Tips for Driving Sales with Instagram Ads

Socialmedia.biz

With a global community like this, it’s no surprise that brands are increasingly excited about the advertising opportunities and business opportunities found on Instagram. The company has released a number of advertising options for brands in recent months that advertisers love.

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EGC is the Key Content Marketing Trend

Convince & Convert

We’ve talked for years about UGC – user generated content – but now we find that perhaps the best source of great content is instead EGC – employee generated content. EGC is 2015’s most powerful marketing abbreviation.

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Why You Should Be Investing In Visual Content for Social Channels

Waxing UnLyrical

Travel and hospitality shoppers might want to get a virtual tour of the hotel before booking a week long vacation. That’s why a lot of brands leverage user generated content (UGC). How is your brand leveraging visual content? Guest Post by Denise Chan.

Quick Tips for Making the Absolute Most of Your Hashtags

agora pulse

Hashtags help businesses expand their reach, build their brand, and establish a community when used properly. Use hashtags to put your content in front of people searching for keywords associated with your brand or industry. Here are three smaller brands that are doing just that!

Where is the Instagram Aesthetic Headed in 2020?

Later

Whether you’re a brand, business or influencer, we’re showcasing the best Instagram aesthetic trends and predictions you’ll want to know for 2020: . But as a brand, you still need to think about what the brand position is and how your tone of voice can be represented through your images.” .

What Is User Generated Content?

Pixlee

You know your brand inside out. Essentially, user-generated content (UGC) is content that is produced by the consumer and describes their experience with a brand. UGC fulfills this need and sparks an interest in potential customers. If you’re serious about furthering your brand’s marketing objectives, you can’t afford to ignore your user-generated content. Why is this method of advertisement gaining such traction among brands? UGC Expands Reach.

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Ultimate Guide to Instagram For Fashion

Later

When it comes to brands using Instagram for fashion, it’s a fast-paced, competitive world that has tons of business benefits. . Instagram For Fashion: Why is it So Successful for Brands? The Types of Content Every Fashion Brand Should be Posting. User-generated content (UGC).

Instagram Stories Stickers: 8 Features That Are Perfect For Businesses

Later

Whether you’re trying to grow your engagement, build more brand awareness, drive traffic to your website, or even make ecommerce sales, there’s definitely an Instagram Stories sticker that can help you along the way. Highlighting your branded hashtags, hashtag campaigns, and more!

Instagram bio ideas and tips for maximizing your account

Sprout Social

Instead, we encourage brands to find their own voice and understand the best practices of putting together a bio for Instagram that scores clicks. Feature your branded hashtag(s). You can feature as many tags as you want, although most brands typically include one or two.

10 Content Marketing Tips to help you create an effective strategy in 2020

OnlineRockersHub Marketing Blog

Do you want to improve brand awareness? For example, you just created an e-book about a subject you have been writing about for a long time now. If you don’t write e-books, change it to something else (e.g.

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5 Great Hashtag Campaigns From The Hospitality Industry

Talkwalker SM

A good hashtag can redefine your online brand identity, provide you with new ways to interact with your customers and help you promote product and services to new audience segments. Why should you bother creating your own hashtag campaign ?

Use FOMO in Your Social Media Marketing to Keep Audiences Curious

agora pulse

Keep your audience curious about what your brand is up to and why they need to join in. Consumer values are shifting towards brand experiences over things. A total of 73% of consumers view good experiences as a key influencer of their brand loyalty.

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How to Use the Fear of Missing Out (FOMO) for Your Social Marketing

agora pulse

Keep your audience curious about what your brand is up to and why they need to join in. Consumer values are shifting towards brand experiences over things. A total of 73% of consumers view good experiences as a key influencer of their brand loyalty.

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10 Instagram Predictions to Fire-up Your Strategy for 2020

Later

Instagram used to be all about the visuals — a cohesive aesthetic , high-quality photography, and on-brand images were a must. . She took that photo and she put it in a book, sealed behind a plastic static cover. & then there are brand collaborations (oh hii!)? ?

Instagram Bio Ideas: 25 Examples You’ll Definitely Want to Copy!

Later

While some brands like to share as many details as possible in their Instagram bio, a short and simple bio can be really effective — especially since you only have a few seconds to make an impression! . Check out how the following brands are doing it: #21: Magic Spoon.

The Ultimate Guide to Instagram Hashtags in 2019

Later

So it really is worth creating a hashtag strategy for your brand if you want to grow you account! . How to Create Your Own Branded Instagram Hashtag. #1: For brands and businesses, this opens up a great opportunity to regularly appear in a follower’s feed. Branded Hashtags.

The Newest Black Friday + Cyber Monday Ideas for Your Social Media Marketing

Buffer Social

We’ve researched some of the trendiest marketing ideas for Black Friday + Cyber Monday, including flash sales, messenger marketing, and UGC. Find out some of the numbers behind Black Friday and Cyber Monday, and see what the most cutting-edge brands are trying out this holiday season.

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How Online Travel Agencies can be More Like Amazon

Pixlee

Amazon is one of the most relevant brands to millennials in America today by creating one of the stickiest and straightforward checkout processes. What’s more, by using UGC on websites, OTA’s can expect to see a lift in conversion. .

5 Valuable Ecommerce Lessons We Can Learn from Superheroes

Pixlee

Real customers are often the best tool for a business, especially when you need someone to advocate for your brand and products. It’s an effective way to build trust and loyalty, plus the right user-generate content (UGC) can also help increase purchase decisions. The advice that a young Peter Parker received is also some of the best advice for any Ecommerce brand. For many new Ecommerce brands, that can be exactly what it feels like when you get started.

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