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UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen

The Proactive Report

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics. That’s followed by cars (54%), major appliances (53%), mobile phones (46%), hotels (45%), and travel plans (40%). Q6: All brands want more sales.

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UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen

The Proactive Report

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics. That’s followed by cars (54%), major appliances (53%), mobile phones (46%), hotels (45%), and travel plans (40%). Q6: All brands want more sales.

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What Can Make Your Brand’s Instagram Stories Stand Out From the Crowd?

agora pulse

But with so many good stories out there, you need to make sure your brand’s Instagram Stories outshine the competition’s. The temporary nature of Stories makes followers want to engage immediately, so they don’t miss out on content from their favorite brands and influencers. .

7 Marketing Ideas For Hospitality Brands During A Travel Lull

Pixlee

Travel and hospitality brands have faced one of the biggest challenges yet: 2020. Whether you’re ready to boost your business back up, or you already want to prepare for the grand opening, here are 7 ways to prepare hospitality brands for the rebound in travel demand.

The 50 User Generated Content Stats You Need to Know

Pixlee

The 50 user generated content stats that all marketers need to know in order to successfully work with brand influencers, improve brand loyalty, and increase ecommerce sales. UGC and Brand Influencers. 93% of marketers are seeing results in improving brand exposure through influencer engagement. UGC and Brand Loyalty. 77% of influencers claim that they are more likely to buy from their sponsors, becoming brand evangelists that way.

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Uh-Oh, Instagram Features You’re Forgetting to Use

agora pulse

Interactive stickers on Instagram Stories aren’t anything brand new by now, but some businesses are still unsure of how to use them or what they can do. Branded Content Tags. This is excellent, but if you are doing this, you need to flag it with a branded content tag.

Quick Tips for Making the Absolute Most of Your Hashtags

agora pulse

Hashtags help businesses expand their reach, build their brand, and establish a community when used properly. Use hashtags to put your content in front of people searching for keywords associated with your brand or industry. Here are three smaller brands that are doing just that!

The Newest Black Friday + Cyber Monday Ideas for Your Social Media Marketing

Buffer Social

We’ve researched some of the trendiest marketing ideas for Black Friday + Cyber Monday, including flash sales, messenger marketing, and UGC. Find out some of the numbers behind Black Friday and Cyber Monday, and see what the most cutting-edge brands are trying out this holiday season. It’s a really powerful message to send, and it’s been very effective for REI’s brand. All of its books are free to check out all the time anyway. .

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Instagram bio ideas and tips for maximizing your account

Sprout Social

Instead, we encourage brands to find their own voice and understand the best practices of putting together a bio for Instagram that scores clicks. Feature your branded hashtag(s). You can feature as many tags as you want, although most brands typically include one or two. Check out how TeeFury uses two branded hashtags to encourage and promote user-generated content. Most brands use a custom, branded URL rather than a generic homepage link. Beauty brands?

The Ultimate Guide to Instagram Hashtags in 2019

Later

So it really is worth creating a hashtag strategy for your brand if you want to grow you account! . How to Create Your Own Branded Instagram Hashtag. #1: For brands and businesses, this opens up a great opportunity to regularly appear in a follower’s feed. For example, if you have a branded hashtag for your business , you can invite your followers to also follow your unique hashtag. Branded Hashtags. DM us and we’ll send the link to book your stay ? ?

5 Ways to Woo Last-Minute Mother’s Day Shoppers

Convince & Convert

Mother’s Day is considered the third biggest retail holiday of the year, exceeded only by back-to-school and winter holidays, yet many brands still don’t see how huge the opportunity is, especially when it comes to kicking promotions up a notch for that last-minute rush. The most popular ways to show love for mom are greeting cards, flowers, special outings, gift cards, clothing, jewellery, personal services, books/CDs, housewares, and electronics. Target Mobile Shoppers.

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47 Social Media Statistics Every Marketer Should Know

Later

To help you build a strategy that works for your brand, check out these social media statistics: Instagram Statistics: Posting Trends . #1: 5: Over 200M Instagram Users Visit at Least One Brand Profile Page per Day. 6: 90% Of Instagram Users Follow Active Shopping Brands.

The 5 Best Ecommerce Store Designs for the Holiday Shopping Season

Pixlee

Here are five brands that have optimized their sites in unique ways to win this holiday season. Brand storytelling is an important part of today’s advertising. People connect with brands that have a “heart & soul” component behind the façade. Their website oozes brand storytelling from the moment you visit their landing page. The same philosophy can be applied to any brand with only a few written sentences about the reasoning and goals behind the brand name.

10 Instagram Predictions to Fire-up Your Strategy for 2020

Later

Instagram used to be all about the visuals — a cohesive aesthetic , high-quality photography, and on-brand images were a must. . She took that photo and she put it in a book, sealed behind a plastic static cover. & then there are brand collaborations (oh hii!)? ?

11 chatbot marketing examples to boost your bot strategy

Sprout Social

While chatbots for marketing were once seen as uncharted territory, more and more brands are getting on board with bots. And so the positive impact of chatbots really hinges on the quality of a brand’s bot. Check out how these brands are killin’ it with bots and what your business can learn from them. Hello Fresh manages to show off their brand voice and playfully introduce their bot from the word “go.”. Book an appointment? “The bots are coming.”.

8 Reasons to Schedule Instagram Posts + Stories in 2020

Later

Check out how jewelry brand Chupi have matched their grid and Instagram Stories aesthetic to their IGTV videos perfectly: . tagged all UGC in the photo above ?? ???? She took that photo and she put it in a book, sealed behind a plastic static cover.

How to Start Your Facebook Business Page: A Complete Guide

Sprout Social

With more than 50 million businesses on Facebook, the social network has become one of the staple channels to further market your brand. Even though so many brands have a strong presence on Facebook, several more are trying to get started off on the right foot. Simply select which category speaks best to your type of brand. Each category has a laundry list of unique subcategories to further detail your brand. Customers will see and respect that effort from your brand.

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Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

The Poetry of Social Networking to Court Customers and Invest in Relationships (Brian Solis): Brian Solis shares his foreword to Sean Percival’s book, MySpace Marketing. 40 Key Elements to Getting Started in Social Media (Louis Gray): Mike Fruchter writes an awesome blog post on Louis Gray’s blog about how to get involved in social media, from branding to blogging to Twitter to community. The Viral Garden): What are big brand saying about the ROI of social media?

10 Community Manager Responsibilities that Don't Involve Twitter.

Techipedia: Tamar Weinberg

Connect Good Will for Brand Earlier in this post, I mentioned the Haiti relief efforts. Larger companies may mobilize a large fundraiser, but smaller companies can host smaller community drives as well. site reflects the image and personality that you portray online, and more broadly, the brand’s image. You have succinctly written up in a single blog entry what others could not do in entire books.

Ultimate Guide to Instagram For Fashion

Later

When it comes to brands using Instagram for fashion, it’s a fast-paced, competitive world that has tons of business benefits. . But it’s not just about being a trendsetter — an Instagram strategy for a fashion business needs to not only captivate an audience, but also start a conversation, share experiences, and sell their brand lifestyle. Instagram For Fashion: Why is it So Successful for Brands? The Types of Content Every Fashion Brand Should be Posting.

The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

Learn more : 7 Great Ways Brands Are Using Instagram’s “Questions” Sticker. For brands, the company logo is usually the best avatar choice. Many brands use a blog as a way to share engaging content with their audience and establish their industry expertise. Brand advocate.

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How Ford Can Ramp Up It's Social Media Turnaround Story of 2009.

Bare Feet Studios

Home About What We Do PayPal Speaker Contact Subscribe Press / PR Bare Feet Network Internet Literacy for Business: Blogging, Podcasting, Online Video & Social Media Howto, Consulting, Training & Public Speaking Home > Branding , Strategy > How Ford Can Ramp Up It’s Social Media Turnaround Story of 2009 How Ford Can Ramp Up It’s Social Media Turnaround Story of 2009 by Roxanne Darling on December 13, 2008 Can Ford be the Social Media Turnaround Story of 2009?