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26 Social Media Marketing Books to Advance Your Skills

agora pulse

Need a good social media marketing book that fuels your learning and your career? Whether you’re an experienced social media manager or you’re just getting started in the field, reading the right social media books can help you level up. Social Media Marketing Books for Newbies. This book is for you.

Skills 195
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Mobile Positioning: A Business Must

Webbiquity SMM

Mobile access to the web has surpassed browser usage. Consider these 2012 statistics: • Twitter estimates 55% of users access the site through a mobile device. • Click-through rates on search result ads are higher on mobile, according to a Marin Software study. What Can A Mobile Strategy Do For Me? Still not convinced?

Mobile 180
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Why Your Mobile Strategy Doesn’t Start With the Phone

Convince & Convert

It’s a bit of an exaggeration to say that a mobile strategy isn’t about the phone, but at the very least, it shouldn’t start with the phone. After all, if you were to read this post five years ago, chances are you wouldn’t have been reading it on the same device (or even brand of device) that you are using now.

Mobile 167
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How to Track Mobile App Conversions

Convince & Convert

To understand the meaning behind downloads for your mobile app, you need to know how to track conversions effectively. On a mobile app, a download is by no means a conversion, although it does have valuable data that can increase your conversions. A conversion is when a mobile app boosts sales, whether directly or indirectly.

Mobile 161
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A Mobile Marketing Strategy That Helps First, Sells Second

Techipedia: Tamar Weinberg

Brands have rushed to provide value (optimally) or promotions (typically) on every new communication platform, all of which are increasingly accessed through mobile devices, making customers’ relationships with brands solely a collection of micro-experiences. This is the “appification” of brand value.

Mobile 191
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Should Brands Give Up on QR Codes?

Mindjumpers

Here are two examples of how companies have managed to create actual interaction with their users and thus succeeded in adding more value to the brand through the use of the QR codes. The downloads are offered through posters with QR codes for each book with the aim to encourage the passengers to read in the train and thus promote literacy.

Brands 269
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8 Must-Have Apps for Your Mobile/Social Business

Janet Fouts

I travel with an iPad and an iPhone as my mobile office, and it’s made it a whole lot easier to stay on top of my business, my teram and my clients. Quickbooks Mobile. It’s not going to give you full balance sheets but it’s a great way to keep on top of your books wherever and whenever you need to.

Mobile 175